Jan 2021 – Jun 2024 · 3 yrs 5 mos · Mumbai, Maharashtra, India · Hybrid

• Co-founded The Holiday Store, a full-service travel company built to make, exploring the world simpler and more personal. Led marketing, digital strategy, and business development that scaled the brand across key destinations and travel verticals.
• Key Achievements:
• Established long-term partnerships with tourism boards and hospitality brands.
• Expanded service portfolio across leisure, luxury, and experiential travel segments.
• Built brand identity and go-to-market strategy across India and international markets.
• Designed digital acquisition systems that increased inbound leads and repeat bookings.

Dec 2020 – Dec 2021 · 1 yr · Mumbai, Maharashtra, India

• Led B2B demand generation for ZEE5’s AVOD business, driving advertiser growth through data-led marketing and customer insight strategies. Collaborated closely with sales, strategy, and intelligence teams to design scalable programs that enhanced brand value within the advertiser and agency ecosystem.
• Key Achievements:
• Built and executed the complete demand generation framework across all verticals.
• Directed all marketing and merchandising initiatives supporting revenue and brand growth.
• Developed a robust customer segmentation strategy that improved targeting efficiency and conversion.
• Designed new customer solutions and insights programs that deepened ZEE5’s relationships with advertisers and agencies.

Dec 2019 – Dec 2020 · 1 yr · Mumbai, Maharashtra

• Headed marketing and business growth initiatives for Sportz Village, managing end-to-end B2B programs, brand strategy, and content-led lead generation. Partnered with leagues, government bodies, and brands to create large-scale sports marketing activations.
• Key Achievements:
• Strengthened brand visibility and thought leadership within India’s sports management industry.
• Restructured the brand’s digital ecosystem through IP creation, marketing conferences, academic partnerships, and media collaborations.
• Launched Sportz Village’s nationwide brand repositioning campaign, including new digital identity, website, social media, and corporate communication.

Feb 2017 – Apr 2019 · 2 yrs 2 mos · United Arab Emirates

• Oversaw marketing, brand, and advertising strategy for Sharjah Tourism across global markets, driving awareness and visitation through integrated leisure and events campaigns. Oversaw digital, trade, and creative initiatives while managing a cross-functional team of designers, agencies, and media partners.
• Key Achievements:
• Revamped Sharjah’s digital ecosystem through a strong content strategy, increasing organic social media followers by 300K.
• Directed cross-platform B2B, B2C, and C2C campaigns that strengthened destination positioning and global market presence.
• Led Sharjah’s complete rebranding across 11 international markets including new digital identity, website, social channels, and global activations.

Nov 2015 – Oct 2016 · 11 mos · India / Dubai, U.A.E

• Directed global marketing and communications for VFS Global, managing a cross-functional team across brand, digital, and design. Led integrated campaigns, new product launches, and corporate positioning to strengthen brand presence and accelerate revenue growth.
• Key Achievements:
• Oversaw all global marketing initiatives across online, offline, and design teams, driving a 22% revenue increase within a year.
• Delivered 45% business growth by identifying untapped market opportunities and creating targeted campaigns.
• Improved digital communication by designing a global web portal with enhanced sales tools and UX.
• Achieved an average of 15% annual budget savings through cost-efficient vendor management.
• Executed multi-channel campaigns that lifted service sales by 33% across key markets.

Jun 2011 – Oct 2015 · 4 yrs 4 mos · India / Singapore

• Led marketing and communication strategies for leisure and sports tourism across South Asia, driving Singapore’s visibility and visitor growth. Managed cross-channel campaigns, trade partnerships, and large-scale promotional initiatives that connected culture, experience, and commerce.
• Key Achievements:
• Drove a 27% increase in tourism receipts over three years through integrated marketing and trade activations.
• Grew Singapore’s social media audience by 500K organically through region-specific B2C content and cross-platform storytelling.
• Promoted from Assistant Manager (India) to Manager (South Asia) for consistent, high-performing campaigns and stakeholder success.
• Collaborated with travel trade partners across South Asia and the Middle East to develop new tourism products, resulting in 300K+ incremental visitors.

Jun 2006 – Dec 2010 · 4 yrs 6 mos

• Led high-impact advertising campaigns and product launches for multimillion-dollar clients across travel and lifestyle sectors. Managed full-cycle projects from concept to rollout, driving brand growth and measurable business outcomes.
• Key Achievements:
• Headed pitch teams that consistently closed major accounts worth $500K–$1M.
• Achieved campaign response rates 4x above industry average through data-led creative strategies.
• Clients: Thomas Cook UK, Visit Britain