Apr 2024 – Oct 2024 · 6 mos · Gurugram, Haryana, India · On-site

• Building John Jacobs and Owndays - Premium Lifestyle Brands at Lenskart

Apr 2023 – Oct 2024 · 1 yr 6 mos

Sep 2021 – Apr 2023 · 1 yr 7 mos

Apr 2021 – Sep 2021 · 5 mos

Sep 2020 – Sep 2020 · 0 mo · Jaipur, Rajasthan, India

• Generated leads and created a strategy for digitising the consumer journey during the pandemic.

Aug 2020 – Mar 2021 · 7 mos · Mumbai, Maharashtra, India

• Cultural Analysis and Application to study the evolving context of heroes/role models for Gen Z in India

Apr 2020 – Jun 2020 · 2 mos · Faridabad, Haryana, India

• Branding and Marketing at John Jacobs. Responsibilities included:
• Mapping brand perception among consumers and potential users.
• Mapping replicable industry good practices vis-à-vis brand communication
• Identifying appropriate repositioning strategy for John Jacobs
• Devising a TV-centric communication campaign for the deployment of the positioning strategy
• Driving engagement on social media handles of John Jacobs with topicals, online content, social
• media campaigns, and digital properties

Jan 2020 – Jan 2021 · 1 yr · Ahmedabad, Gujarat, India

• Worked with McCann WorldGroup's global intelligence arm Truth Central as an ethnographic researcher to study Gen Z's evolving attitudes, values and behaviour in the following research modules: Social Media, Luxury, Race, Coronavirus, Autoethnobiography

Aug 2018 – Sep 2018 · 1 mo

Jun 2018 – Jul 2018 · 1 mo

• Worked on SEO, and SEM with a focus on Google Adwords and on-page and off-page content for as many as 9 different accounts with the Media and Digital Marketing team.

Dec 2017 – Jan 2018 · 1 mo · Gurugram, Haryana, India

• Responsibilities included brand metric measurement, generating leads and ideating for and creating content in the domain of Public Relations for as many as 5 distinct accounts with the team.

Jun 2017 – Jul 2017 · 1 mo