Sweta singh

Performance Marketing Manager

Delhi, India14 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 12 years of strategic communication experience.
Award-winning campaigns for major brands.
Passionate about empowering startups and social change.

Stackforce AI infers this person is a Marketing Communications Specialist with expertise in Public Relations and Crisis Management across various industries.

Contact

Skills

Core Skills

Marketing CommunicationsCrisis ManagementPublic RelationsCrisis Communications

Other Skills

StorytellingExternal CommunicationsReputation BuildingStrategic Media PlansMedia RelationsStrategic CommunicationsBrand ManagementContent DevelopmentBrand StrategiesMedia VisibilityPress ReleasesClient ProposalsClient ServicingSocial MediaManagement

About

As a member of the Intel Startup Program, I leverage my marketing communications and storytelling skills to support and promote innovative startups. I have been part of this program since Feb 2023, and I am passionate about empowering entrepreneurs and creating positive social change. I have over twelve years of experience in managing strategic communication and media relations for various clients and industries, including IT, hospitality, education, and e-commerce. I have also completed online certificate programs in public policy and digital marketing, which have enhanced my knowledge and perspective on the current trends and challenges in these fields. Some of my accomplishments include winning multiple PR awards for a campaign on OPPO India, OYO Hotels and Homes, and developing and implementing communication programs for brands like Samsung, Schneider Electric, and Zomato. I am a result-oriented, flexible, and analytical professional who thrives on taking on challenging roles and collaborating with diverse teams.

Experience

14 yrs 7 mos

Total Experience

2 yrs 11 mos

Average Tenure

3 yrs 3 mos

Current Experience

Intel corporation

Intel Startup Program

Feb 2023 – Present · 3 yrs 3 mos

Marketing CommunicationsStorytellingCrisis Management

Oppo

Marketing Communications

Sep 2020 – Jan 2023 · 2 yrs 4 mos

Adfactors pr

2 roles

Account Manager

Promoted

Apr 2018 – Sep 2020 · 2 yrs 5 mos

Managing external communications and reputation building for brands in tourism, hospitality, start-up, technology and corporate domain
Involved in conceptualizing and implementation of communication programs for brands
Mitigating crisis and designing modules
Formulating strategic media plans
Key Clients
OYO Hotels and Homes, Shangri-La Group of Hotels, Samsung India, Schneider Electric, Snapdeal, Zomato

External CommunicationsReputation BuildingCrisis ManagementStrategic Media PlansPublic RelationsCrisis Communications

Assistant Account Manager

Jan 2015 – Apr 2018 · 3 yrs 3 mos

Mutual pr

Sr. PR Executive

May 2013 – Jan 2015 · 1 yr 8 mos

Handled clients like Yahoo India R & D, Manufacturing Association of Information Technology, ViewSonic, STMicroelectronics, All Jharkhand Student Union Party
o Developed brand and communication strategies for clients for utmost media visibility
o Involved into pitching of new clients, preparing proposals and presentations
o Writing press release and By-line Articles

Brand StrategiesMedia VisibilityPress ReleasesPublic Relations