Apr 2019 – Dec 2021 · 2 yrs 8 mos · Gurgaon, India

Oct 2014 – Apr 2019 · 4 yrs 6 mos · Gurgaon, India

May 2011 – Oct 2014 · 3 yrs 5 mos · Gurugram, Haryana, India

• Responsible for media relations, social media management, leadership communication and internal communication
• Achievements:
• 1) Organized the first bloggers meet for the CV sector
• 2) Improved the share of Voice from position 7 to position 3 in three years of successful media engagement
• 3) High media engagement with 7 media awards being conferred to the organization in the past 3 years
• 4) Prepared an engaging social media strategy for the Volvo-Eicher JV. I
• 5) Instrumental in making VECV the first CV player to have a comprehensive and engaging social media strategy
• 6) Instrumental in formulating a Communication and Social media policy for the organization
• 7) Organized the successful media launch of the most powerful truck on the Indian roads: Volvo FMX
• 8) Organized the successful media launch of the Eicher Go Pro series trucks in the Indian market.
• 9) Achieved the number 2 trending topic on Twitter for the Pro series. First time such an achievement has been made for a truck brand in India
• 10) Organized the successful media launch of the India’s first Euro 6 plant in India
• 11) Conducted the first communication audit for the Volvo Group JV and formulated an exhaustive internal communications strategy for the organization
• 12) Media launches and social media engagement activities organized without the help of any PR or social media agency

Jan 2009 – Jan 2011 · 2 yrs · Gurugram, Haryana, India

• Advising GM on Social Media, Employee communication, Media communication, Formulation of Unified communication for GM across stakeholders
• Achievements:
• 1) Awarded the President Award by the MD of GM India
• 2) Best Communication and PR Campaign award for Chevrolet Beat was conferred by NDTV
• 3) Selected to represented the Asia Pacific region of GM in the Global communication meet
• 4) Instrumental in making GM the first company in the Indian automotive sector to venture into social media at a corporate level
• 5) Successful in making Chevrolet India the fastest growing Automotive online community
• 6) Authored an article on Social Media initiatives for AIMA journal
• 7) Successfully managed the media launch of Chevrolet products including the much sought after Cruze and the Beat in India
• 8) Successfully managed test drive programs for the top 43 journalists of India
• 9) Introduced communication audit for the first time in General Motors India
• 10) Introduced Media analysis for the first time in GM India. Added a dimension of science to judge media effectiveness
• 11) Created innovative internal communication platforms for improving top down and bottom up communication

Jul 2007 – Sep 2009 · 2 yrs 2 mos · Greater Delhi Area

• Working on communication strategy and brand building initiatives for companies in the Real estate, Retail, Automotive sector Responsible for managing 52 clients in Delhi and suggesting Brand Building strategies to different clients. The list of clients include General Motors, Jaypee, SMC, Vishal Mega Mart, Amity, Omaxe etc.
• Achievements:
• 1) Won awards for the best Brand communication team for two consecutive years in 2008 and 2009
• 2) Prepared Communication plans for clients in the Retail, FMCG, Automotive and Real estate space
• 3) Organized Innovative activation events in line with the client’s requirement. E.g. Launch of Daawat Coffee Table book, Model Hunt contest with Delhi Times, OK Play Design contest, Omaxe Calendar Launch
• 4) Defined Positioning statements for clients
• 5) Actively pitched for clients and suggested communication plans to companies like Maruti, Yatra, Jindal, LG, Honda etc.