May 2022 – Mar 2024 · 1 yr 10 mos · Bangalore, India · Hybrid

• Corporate Communications
• Been a strategic adviser to the India leadership team, delivering a clear communications strategy that helps build advocacy and engagement both internally and externally.
• Lead and execute an integrated communications strategy encompassing media relations, leadership communications, social media, employee communications, and intranet storytelling.
• Align with the worldwide and regional teams to plan and deliver corporate communications campaigns that meet business objectives.
• Effectively handle crisis and other reactive PR situations efficiently and effectively, knowing when and how to respond to media inquiries.
• Identify marketing communication opportunities and prep leaders for events and prepare their supporting material for industry keynotes as required.
• Implement programs that help regional leaders align and engage employees to achieve the desired business outcomes.
• Responsible for the corporate communications team budget and maintaining a network of regional agency resources to support the execution of local initiatives and programs.
• Corporate Social Responsibility
• Define the strategic direction for CSR initiatives with the NGOs and monitor the 2% percent company spend.
• Responsible for identifying programs with NGO partners that align with the organization’s CSR objective.
• Lead CSR practices, recommendations, and innovation to optimize Corporate Citizenship.
• Establish and develop all CSR-related plans to scale philanthropy volunteering activities among employees.
• Provide project management discipline, analyze utilization reports, develop detailed project plans, monitor key quality deliverables, and deliver projects within a defined timeline.

Jun 2015 – Apr 2022 · 6 yrs 10 mos · Bengaluru Area, India

• I led the corporate communication mandate for Systems at IBM India. As part of my communication directive, I support the Vice President for the lab and Director - Business to drive employee communication, media relations and social engagement for the business unit. The focus has been on creating communication strategy, and adopt change communications to adapt new ways of engaging and championing the use of collaborative technologies to reach out to employees. I also liaison with the national media to garner visibility for the development work that happens out of the India lab. Led the media launch for IBM z14, IBM z15 & POWER9 in India and also focused on garnering stories on India innovation from the lab.
• Key Result Area
• Innovate and draw up campaigns that tell 360 degree client success stories through media, employee engagement and social media amplification
• Engage with media proactively and re-actively and identify transformational technology deployments stories for both internal and external stakeholders
• Work independently to develop and manage communication materials for India Systems Development Lab (ISDL) and IBM India.
• Engage and build consensus with functional leaders and develop executive communication plan for the Development Lab & the Business organization.
• Liaison with the wider communications team globally and leaders in India to drive the transformation story.
• Draw up an editorial calendar for engaging IBMers in media events & source speaker opportunities to enhance spokespeople visibility
• Create messaging documents, presentations, media content and digital media materials like mailers, employee engagement events, newsletter, etc.
• Organize quarterly employee engagement activities & town hall for senior executive visits.

Aug 2013 – Jul 2015 · 1 yr 11 mos · Bangalore

• Key Result Area
• Planning marketing communication activities:
• Secure a strategic approach for marketing communication activities by preparing an annual communication plan outlining all communication activities linked to Novo Nordisk India’s business plan and key corporate objectives
• Plan and work to derive maximum mileage for various national/ international conferences, internal and external events
• Plan and work with the Brand managers to maximize the opportunities for product related communication
• Drive visibility in radio, print and TV for all corporate events
• Manage senior management visits to India from time to time and garner media visibility
• Ensure adherence to corporate visual identity (CVI) by taking on the role of VI person and approving in writing via mail or by using the template in the Brand Manual
• Drive agency and monitor their KPI’s and follow up consistently to get maximum mileage for the company
• Website Management
• Enhance the company’s efficiency and effectiveness in messaging through ongoing updation and improvement of the external website
• Crisis Management
• Internal Communication
• Patient Education materials

May 2009 – Aug 2013 · 4 yrs 3 mos · Bangalore, India

• Have developed corporate brand management and spokesperson leadership programmes
• Responsible for over-all strategic communication development for clients. This includes driving both corporate visibility and product campaigns
• Conceptualised marketing campaigns that enhance brand visibility through PR ideas
• Working closely with clients to frame communication strategies and objectives with key focus on brand management
• Strategise and plan cohesively with clients to increase their visibility in the media space
• Formulate plans for corporate and marketing initiatives undertaken by the company
• Have been ideating new corporate stories for clients with focus on current trends and product messaging as per client requirement
• Managing team members and supporting them in executing client activities
• Contributed towards strategy presentations for successful new client pitches

Aug 2006 – May 2009 · 2 yrs 9 mos · Bangalore, India

• Supported the team in planning and executing day to day activities
• Cohesively planned with the clients to increase their visibility in the media
• Carried out extensive research on industry study
• Supported the team in sustaining and augmenting brand visibility for clients
• Understand market trends and suggest innovative ideas to promote the brand