Dec 2019 – Oct 2021 · 1 yr 10 mos · Gurugram, Haryana, India

Mar 2015 – Dec 2019 · 4 yrs 9 mos

• General Manager- Apparel, Footwear, Luggage, Home furnishings, Sports & Toys, Stationery, DIY & Furniture
• Responsible for managing P&L for the categories, leading the team to deliver business worth 350 Cr +

May 2011 – Mar 2015 · 3 yrs 10 mos

• Strategy conceptualization for assortment plan , Sales , Marketing and Stocks
• Cross functional alignment with SCM, Operations, TGM and Marketing to detail out action plans to meet sales, margin and stock deliverables
• Formulating business plans for Stock budgeting, regularizing Intakes and Promotions in line with the forecasts
• Process implementation for planning ,review of Stocks and Ageing, Promotional effectiveness, display efficiencies and Pricing
• Project management: International Sourcing efficiencies for Asia Pacific through Metro Global Buying house Hong Kong
• Determining market potential through market surveys and catchment analysis
• Formulating business plans for category encompassing range building, budgeting, intakes and promotions
• Envision financial implications and manage the annual sales budget, align deliverables with other cross functions and ensure target achievement
• Supplier identification, networking and negotiations to ensure higher gross margins
• Managed a team of 6 Managers, guide and coach the team for learning ,career enhancement and empowerment
• Layout planning, planograming and fixture finalization

Jun 2010 – Mar 2011 · 9 mos · Gurgaon, India

• Responsible for end to end Category Management for Home, Seasonal, Luggage, Toys and Tools
• Formulating business plans for category encompassing range building, budgeting, intakes and promotions
• Supplier identification, networking and negotiations
• Conducting competitor analysis with respect to the Market share, product assortment, pricing & promotion thereby, constantly improve the category share
• Developing strategies for pricing and promotion
• Layout planning, planograms and fixture finalization

May 2009 – May 2010 · 1 yr · Bangalore

• Responsible for management and delivery of business projects involving Planning, coordination & implementation, working closely with the UK teams to aid the category in achieving Sales, Margin and Stock targets
• Extensive interaction with the UK team to understand specific business requirements and establishing processes back in India to meet business needs, within set time lines
• Managing a team of 11 members to support administrative tasks within the category with extensive involvement in establishing the right skill sets - mapping capabilities with key deliverables and ensuring all training needs are assessed and plugged in
• Provide data and analysis to support the category’s Sales, Stock and markdown targets and make recommendations to ensure sales and profit performance is maximized
• Envision financial implications and manage the project budget efficiently in order to maximize revenue and save on costs through process simplification and improvisation for the benefit of overall business

Apr 2008 – Apr 2009 · 1 yr

• Determining market potential through market surveys and catchment analysis in tier I,II cities and rural areas
• Formulating business plans for category encompassing range building, budgeting, intakes and promotions
• Supplier identification, networking and negotiations to ensure higher gross margins and a projected margin profitability of 26%
• Conducting competitor analysis of all organized Retail & Wholesale formats. SWOT analysis with respect to the Market share, product assortment, pricing & promotion
• Developing strategies for pricing and promotions adding up to 30% of projected revenue through biweekly mailers
• Formulated the open to buy format (OTB) and Auto replenishment system(ARS) guidelines
• Formulated SOPs for Buying & Merchandising in Cash and Carry format
• Layout planning, planograming and fixture finalization

Jul 2004 – Mar 2008 · 3 yrs 8 mos

• Category Planning for Bed Linen, stuffed articles, seasonal, home accessories and table linen contributing to the revenues in excess of 85 Cr
• Formulating and implementing strategies to reach the given targets both in terms of sales and
• margins with achievement of 86% and 94% respectively
• Developing strategies for pricing and discounting as per formats adding to 25% of total business
• Consolidating vendor base and supply partner networking to maximize efficiencies and increase net margins by 4% year on year through constant and effective negotiations
• Managing a wide SKU base of over 2500 articles ensuring optimal stock levels through effective OTB and ARS implementation
• Merchandise planning for existing (84 stores) and new stores ensuring optimal fill and display standards.
• Coordinating with other retail functions such as supply chain, marketing and store operations through a team of 3 Executives at HO level and respective Zonal teams
• Innovation and introduction of new products/concepts to constantly reinvent the category