Pavol Bielik

CEO

Dubai, United Arab Emirates24 yrs experience
Highly Stable

Key Highlights

  • 20+ years driving $1B+ growth across multiple regions
  • Expertise in franchise development and omni-channel retail
  • Passionate about building diverse, high-performing teams
Stackforce AI infers this person is a Retail Executive with extensive experience in franchise development and omni-channel strategies.

Contact

LinkedIn

Skills

Core Skills

Global Business StrategyFranchise DevelopmentBusiness TransformationDigital StrategySales StrategyBusiness StrategyBuying And MerchandisingBrand ManagementSales ManagementAccount Management

Other Skills

Franchise ManagementP&L ManagementRetail OperationsMarketingLogisticsFinancial PlanningInventory PlanningVisual MerchandisingGrowth StrategiesCross-functional Team LeadershipDigital TransformationWholesaleTeam BuildingLeadershipRetail Buying

About

• International business leader with 20+ years of experience driving $1B+ growth across Europe, the Middle East, and Southeast Asia. Currently VP at Nike & Jordan Brand, leading teams in our Dubai, Riyadh, Cairo, Singapore and Kuala Lumpur offices, operating 100+ premium Nike stores, nike.com, and driving strategic partnerships with full P&L responsibility. • Proven expertise in franchise development, omni-channel retail, and global brand transformation. I believe in the power of sport and fashion to shape culture. I thrive at the intersection of brand storytelling, operational excellence, and market leadership. • I am passionate about building inclusive, diverse, and high-performing teams that drive growth while shaping meaningful consumer experiences. I believe in leading with authenticity, empowering people to unlock their potential, and creating environments where every voice is heard. • Beyond business performance, I am committed to advancing the role of global brands in fostering cultural relevance, sustainability, and positive social impact. Key strengths: • Global Business Strategy & Market Expansion • Franchise Development & Retail Growth • Cross-Cultural Team Leadership • Consumer-Centric Innovation & Digital Transformation • Sport, Fashion & Lifestyle Brand Management

Experience

Gmg

2 roles

Vice President | Nike & Jordan Brand | MENA & SEA

Promoted

Sep 2025 – Present · 6 mos · Dubai, United Arab Emirates · On-site

  • Leading, transforming, and growing Nike’s business to $1B annually, operating 100+ premium mono-brand stores, nike.com, and driving success through strong partnerships with our global strategic partners.
  • With full P&L accountability, I lead dedicated Nike teams in Dubai, Singapore, Kuala Lumpur, Riyadh and Cairo across all functions—including Buying & Merchandising, Marketing, Retail Operations, Logistics, Financial & Inventory Planning, Visual Merchandising, Brand Management, and Leasing—to deliver sustainable growth and operational excellence.
Franchise ManagementP&L ManagementRetail OperationsMarketingLogisticsFinancial Planning+5

General Manager | JD Sports Fashion | MENA

Sep 2023 – Sep 2025 · 2 yrs · Dubai, United Arab Emirates · On-site

  • Responsible for launching and establishing JD Sports Fashion in Middle East region, through franchise model, as Nr 1 Omni player in Sports, Fashion and Lifestyle segment through openings of 50 premium multi-brand stores in 5 years across UAE, KSA, Egypt, Qatar, Kuwait, Oman and Bahrain and launch of localized .com
  • Full Brand P&L responsibility
  • Building and leading diverse and vibrant winning JD dedicated team, across all functions from Buying & Merchandising, Marketing, Retail operations, Logistics, Planning (financial and inventory), Visual merchandising, Merchandising, Retail brand management to leasing.
  • Connecting 20+ premium brands across Sports, Fashion and Lifestyle to deliver unique omni retail concept and consumer proposition
  • Developing and Leading execution of growth strategy in Middle East, fully aligned with Franchisor strategic objectives
Brand ManagementP&L ManagementFranchise ManagementGrowth StrategiesCross-functional Team LeadershipFranchise Development+1

Nike

4 roles

Director | Nike | Middle East

Jan 2021 – Sep 2023 · 2 yrs 8 mos

  • Responsible for driving and implementing Nike growth strategy ($1B in FY25) in dynamic and vibrant Middle East region, across Nike retail (70 premium Nike mono brand stores) and wholesale with strong focus on digitally savvy consumers
  • Leading diverse cross-funcional team and delivering premium seamless brand experience to Nike consumer across Middle East market place, including largest Nike store globally operated by partner, located at the Dubai mall.
  • Driving nike.com transformation to localized model and integration with focus on Omni channel experience across Middle East market place
  • Responsible for leading Nike strategy at Football World Cup 2022
Digital TransformationWholesaleTeam BuildingSales ManagementBusiness TransformationGlobal Business Strategy+1

Sales Director | Nike | Middle East

Promoted

Oct 2017 – Jan 2021 · 3 yrs 3 mos

  • Managing and leading Nike Dubai office, responsible for GCC, whilst building strong partnership with our distributor partners as well as Nike team based in our European head quarter in Netherlands
  • Developing, driving and executing Nike sales strategy across retail and wholesale
  • Working with the brand, merch, logistics functions to develop programs and product to achieve revenue targets and strong brand positioning
  • Working with all members of the account team to develop, apply and oversee the strategic account strategy
Digital TransformationWholesaleSales ManagementBusiness TransformationLeadershipSales Strategy+1

Category Sales Manager | Nike | Central Europe

Promoted

Aug 2015 – Oct 2017 · 2 yrs 2 mos

  • Leading Buying and Merchandising function and team for Running, Training and Sportwear Men’s and Women’s.
  • Driving and implementing seasonal Buying and Merchandising strategy, story and innovation plan, across Nike Mono-brand and Multi-brand marketplace, assuring the seasonal plan is fully integrated across business units and functions.
  • Ensuring execution of successful marketing strategies, promotions and public relations programs. Focusing on enhancing brand integrity and positioning in the territory, whilst delivering to short term revenue targets and mid-term strategic plans.
Retail BuyingMerchandisingLeadershipStrategyDigital TransformationBuying and Merchandising+1

Regional Sales Manager | Nike | Czech Republic & Slovakia

Jan 2013 – Aug 2015 · 2 yrs 7 mos

  • Developing and executing strategies in CZE & SVK with focus on strategic account management
  • Leading sales team in CZE & SVK and reinforcing X-functional alignment with integrated retail brand, Brand and Digital plans
  • Delivering to short term revenue targets and mid- term strategic plans
  • Driving business through account management by utilizing customer service skills and building of strong relationships based upon product/category and market place expertise.
Team BuildingPortfolio ManagementSalesRetailBusiness StrategySales Management+1

Icebreaker

2 roles

General Manager | Icebreaker | Central and Eastern Europe

Promoted

Oct 2012 – Jan 2013 · 3 mos · Czech Republic · On-site

  • Responsible for establishment of Icebreaker New Zealand – the global leader in merino apparel category in the Eastern European market
  • Define business strategy; GTM plans as well as KPI for the sales team and subsequently, successfully implement this strategy in eastern European market
  • Leading and coordinating x-functional activities, across Brand, Marketing, Sales, Finance and Customer Service functions
WholesaleTeam BuildingDigital StrategyLeadershipSalesBusiness Strategy+1

Regional Key Account Manager | Icebreaker | Central and Eastern Europe

Aug 2010 – Jan 2013 · 2 yrs 5 mos · Czech Republic · On-site

Blanco

Project Manager

Mar 2002 – Jul 2010 · 8 yrs 4 mos · London, United Kingdom

Education

Nottingham Trent University

MBA Senior Executive — Strategic Management and Management of Change

Jan 2007 – Jan 2008

London Metropolitan University

DMS — Business Management

Jan 2004 – Jan 2007

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