Apr 2025 – Present · 1 yr

Jan 2024 – Mar 2025 · 1 yr 2 mos

• Led Product Discovery & recommendations charter, collaborating closely with cross-functional teams
• comprising Business, Engineering, Data Sciences and Design
• Led n=1 personalized and cohorted LTR ranker, leading to a 4% uplift in Revenue per User
• Solved product cold start problem to enhance the visibility of new arrivals, with 3% higher
• impressions, and 1% conversion
• Created a customer profile to enable hyper-personalization across various touchpoints (landing
• experience, CRM, discovery, checkout, post-order services) in the user journey
• Launched personalized recommendation widgets, resulting in 5% higher conversions
• Extensive use of fail fast approach for concept testing. Conducted 10+ A/B experiments with 70%
• success rate
• Owned central platforms (Customer Data Platform, Cohort Engine, PLP Aggregator) to extend
• personalization capabilities across Reliance Retail (Ajio, Tira, JioMart, Swadesh)

Nov 2021 – Dec 2023 · 2 yrs 1 mo

• Implemented semantic search algorithm that acted as a classification layer for fashion taxonomy for
• improving search precision and recall leading to a significant 13% increase in nDCG score
• Query correction via spell check, keyword redirections leading to improved search retrieval and conversion uplift
• Created entity recognition model with an integrated conditional fuzzy match logic reducing zero search
• results by 33%
• Launched Image search, driving 2% increase in search usage and 1% uplift in conversion

Dec 2020 – Oct 2021 · 10 mos

Apr 2019 – Dec 2020 · 1 yr 8 mos

Jul 2017 – Apr 2019 · 1 yr 9 mos · Bengaluru Area, India

Dec 2015 – Jan 2016 · 1 mo · Jamshedpur Area, India