Apr 2021 – Mar 2025 · 3 yrs 11 mos · India · On-site

• Manage INFA India MD's Office with APJ Global Marketing & Employer Branding.
• Oversee INFA India Community CSR & community strong brand-building storyline.
• Lead Candidate Management Program & Campus Management efforts for Talent attraction.
• Drive EVP creation & marketing efforts with a GLOCAL approach for India & APJ regions.
• Supporting strategic media relations for leadership across APAC regions during COVID.
• Senior Communications advisor to Boards, Management and Teams across PR, Brand, CSR,
• Internal Comms, Digital and Social Media Strategy.
• Advisory Services, Community Transformation, Events, Smart Cities, Smart Villages, Digi
• Cities and creating CSR Framework Strategy.
• Responsible for executing effective marketing strategies, assisting with campaign
• development for employer branding.
• Spearheaded digital campaigns to enhance brand awareness and drive lead generation, resulting in a significant increase in online engagement and customer acquisition.
• Developed and executed corporate marketing strategies to position the brand as a leader in the industry, driving market share growth and revenue expansion.
• Led global communications initiatives, collaborating with cross-functional teams to develop and implement communication strategies that resonated with diverse audiences across multiple channels.

Jul 2018 – Apr 2021 · 2 yrs 9 mos · Bangalore

• Managed CEO office for PR, Strategy, and Employer Branding, & SM analytics. Lead
• Recruitment Marketing & Employer Branding to position Tesco as "Employer of Choice"
• Spearheaded Corporate Social Responsibility initiatives, crafting a comprehensive CSR
• framework, executing impactful programs, and driving volunteerism ideation.
• From conceptualization to implementation, led cross-functional teams to deliver meaningful
• outcomes and foster a culture of giving back.
• Implemented effective financial management practices, overseeing budgets and resources fo
• digital projects and strategies, ensuring optimal ROI and alignment with organizational
• priorities.
• Conducted comprehensive market research to identify emerging trends and consumer preferences, informing strategic decision-making and product development efforts.
• Produced compelling content across various platforms, including website copy, video scripts, and social media posts, to effectively communicate brand messages and engage target audiences.
• Formulated communication strategies to enhance brand visibility and foster channel engagement, resulting in improved customer loyalty and retention rates.

Sep 2016 – Jul 2018 · 1 yr 10 mos · Bangalore

• Developed and executed comprehensive strategies to drive organizational objectives,
• encompassing brand positioning, stakeholder engagement, and digital initiatives.
• Orchestrated the planning and coordination of high-profile congress hubs, ensuring
• seamless execution and alignment with strategic goals.
• Fostered strong relationships with internal and external stakeholders, driving collaboration
• and synergy across diverse teams and departments.
• Led affiliate communication efforts and facilitated cross-functional cooperation to maximize
• outreach and amplify brand impact.
• Established and nurtured university relations to attract top talent and strengthen the organization's employer brand, facilitating recruitment efforts and talent pipeline development.
• Managed all aspects of event planning and execution, including media events and executive conferences, ensuring seamless logistics and maximum impact on brand perception.

Sep 2015 – Aug 2016 · 11 mos · Bangalore

• Supported & executed all Internal Campaign engagements, Social Media Marketing activities
• leveraging mailers, newsletters, intranet, email marketing, yammer, employee applications.
• Conducted budget forecasting and benchmarking analysis to optimize resource allocation and drive cost efficiencies while maintaining high-quality standards and achieving strategic objectives.
• Leveraged digital media platforms to amplify brand messaging and reach new audiences, utilizing analytics tools to track performance metrics and refine marketing strategies accordingly.

Nov 2013 – Sep 2015 · 1 yr 10 mos · Bangalore

• Marketing Solutions team - Created marketing collaterals like the brochure, emails, text, speech, letters, enrollment guides, fast fact sheets, mailers, social media posts, infographic, presentations, etc.
• Delivering all external marketing collaterals as an SME for creation, review and design part for all the content materials.
• Designed mailers, posters, banners, flyers, posts, blogs, guides, mailers, handbooks, QRG (Quick Reference Guide), etc. for employee, management, vendor, organizational communication.
• Also, I was a coordinator of CEM (Corporate Event Management) team to conceptualize, strategize, plan, execute different sun events, sport events, social Events (CSR - Corporate Social Responsibility), annual event, celebration nights, etc.
• Also a member of Event Management team for off stage, on stage and backstage support like vendor management, facility management, security planning, etc.
• Supported & executed business engagements, HR initiatives, leadership activities, internal
• communications leveraging various communication channels.

Sep 2011 – Nov 2013 · 2 yrs 2 mos · Bangalore

• Corporate Communication and Marketing strategy
• Email design
• Mailer communication
• Print & online communication creation (Content & Design)
• Support entire DLC (Document Life Cycle) process for external & internal communication & marketing campaign
• Creator, reviewer, editor, proofreader & designer of the different type of marketing content and maintained through a controlled DMS/CMS (Document Managment System/Content Management System)
• Worked with HR strategy team to execute the internal communication through content concept, a design and presentations in forms of email, posters, banners, flyers, training, videos, documents, pdfs, mailers, etc.
• Worked with Marketing & PR Strategy team to carry out the content marketing and PR strategy by delivering blogs, press releases, case studies, whitepapers, brochures, blog posts, social media posts, VNR & ANR, news releases, etc.