Dec 2024 – Present · 1 yr 3 mos · India · Hybrid

• Steering a boutique marketing practice that offers fractional CMO services to growth-stage businesses and CXO teams.
• We provide end-to-end marketing leadership—from brand strategy to execution—to help clients align marketing with business priorities.
• We can lead high-impact initiatives across positioning, integrated campaigns, alliances, and thought leadership.
• We specialize in tech, digital infrastructure, and mission-driven organizations, blending brand storytelling with measurable outcomes.
• We act as a strategic partner to founders and leadership teams, helping them scale marketing functions and enter new markets with confidence.

Sep 2021 – Jun 2022 · 9 mos · Bangalore Urban, Karnataka, India

• In this role, I lead planning, execution and impact on business through Brand activations, Digital Marketing, Events & Conferences, Campaign Automation & Management, and Response Lead Management across the region.
• In addition, as Brand & Content Lead, I am responsible for brand education (since Kyndryl is a new brand), brand usage, and compliance in APAC. I also help teams create local brand initiatives that address clients, and a growing employee base.
• As coach & leader to the APAC Brand, Demand Gen & Growth teams, I help them define the optimal marketing mix, drive demand through innovative campaigns , tightly manage demand through the funnel, create an agency model that works for each market locally, and partner with CHQ to ensure they understand and address the marketing needs of the APAC market.

Mar 2021 – Aug 2021 · 5 mos

Jul 2019 – Mar 2021 · 1 yr 8 mos

• Based in Malaysia on the Global IBMer Assignment, leading Performance Marketing for the ASEAN countries.
• In this role I lead IBM’s go-to-market strategy, performance marketing, analytics and media in the region. I am responsible for delivering using the most innovative marketing technology, data science, digital campaigns and media along with my teams across these 6 countries; driving over $500 million in annual marketing sourced revenue.
• From July 2019 to April 2020, I also lead the Channel & Eco-System Marketing for ASEAN.

Jan 2015 – Jul 2019 · 4 yrs 6 mos

• End-to-end responsibility for annual program planning through to execution; as well as ensuring relevant execution resources, and management systems are in place. I have the responsibility for overall program and budget performance.
• As leader & manager of a large matrixed organization comprising of Campaign Managers & Planners, Digital Experts, Event Specialists and Marketing Analytics Specialists, I ensure there is consistency & success in the use of Performance Marketing methods, tools, processes and techniques, and the teams are constantly learning & transforming.
• Defining and leading the ownership and management of agency and vendor relationships in the market

Jul 2014 – Jan 2015 · 6 mos

• As an extension of my role as Corporate Brand Leader (see below - May 2013 onwards), I was also responsible for leading IBM India/South Asia's overall Digital Marketing Strategy & execution across business units, platforms of web, social, mobile and search. I managed all digital elements of the marketing mix, integrated with offline mediums (Print, TV etc) - all the while focusing on setting KPIs, building improvements and providing guidance on plans at an individual business unit/ product level.

May 2013 – Jan 2015 · 1 yr 8 mos

• As Corporate Brand Leader (known as Brand Systems in IBM) I executed on the brand strategy set forth by IBM globally. I led the development of local brand strategies, plans and programs. These plans include all paid, owned and earned activities to amplify the corporate brand and its key focus categories.
• Responsible for and started to lead IBM India's digital plans, which include ibm.com, content and social media marketing, search strategy etc. In this capacity, I was required to work with the entire matrix of functions and business units.

Jun 2010 – Apr 2013 · 2 yrs 10 mos

• The Demand Programs profession had end to end responsibility - from program planning, through to execution. Demand Programs was accountable to the brand for delivering agreed levels of program results. We developed the program strategy to support the business strategy/objectives and integrates the right mix of Demand Generation, Channel Enablement, Channel Co-Marketing, Thought Leadership, Relationship Marketing, Communications, and Direct Response Advertising.
• My responsibility was to manage the overall program for the Systems and Technology Group at IBM, India/South Asia.

Apr 2007 – Jun 2010 · 3 yrs 2 mos

• Worldwide Marketing Services (WMS) - the centre of Integrated Marketing Communications, Creative Development and Marketing Services for Lenovo World Wide. These services included developing of global campaigns and product launch kits, geo marketing execution, market research, product messaging and launch, marketing analytics, ROI analysis, compliance with alliance partners etc. The WMS was based out of Bangalore and worked with all mature and emerging markets across the world.
• As employee no 3 at the Marketing Hub, I helped set up the function, operationalize it, and toured Lenovo offices across North & South America, Europe and Asia Pac to train marketing teams on how to use our expertise.
• Post set up, my responsibility was to handle North America as a geography, and Large Enterprise, Public Sector and web marketing as businesses - to understand, plan and execute their marketing strategy.
• Responsibilities included Marketing Planning & Campaign Development, Creative Development & Production, Process Implementation & Management, and Measurement & Tracking of key Operational metrics

Nov 2004 – Sep 2006 · 1 yr 10 mos · Bangalore

• Marketing Communications Specialist for Global Technology Services (GTS) and Global Business Services (GBS). Responsibilities included Campaign Strategy, Advertising, Media Planning & Buying, Direct Marketing, Database Marketing, Event management, Digital Marketing etc. I also managed development and management of all internal collateral and sales promotion material for the business units. I also handled the IBM Corporate flagship (IBM Forum) event two years in a row.

Jan 2004 – Nov 2004 · 10 mos · Bangalore

• As a single member **team**, responsibilities spanned across all aspects of internal and external communications. Conceived, executed and managed Brand Development and Communications Strategy, Media and Analyst Relations, Trade Body Relations and Sponsorships, Sales & Marketing Collateral, Employee Engagement and communication programs, Corporate Recruitment Advertising and Branding needs and creation of the corporate website.

Jan 2000 – Oct 2003 · 3 yrs 9 mos · Bangalore

• Responsibilities included Brand and Communication Strategy – from planning to execution, Corporate and Recruitment Advertising, all corporate and financial PR, Direct marketing assets/ collateral, Sponsorships and trade fairs, corporate website, etc. A significant portion of the job also included internal communications and employee engagement.