Apr 2023 – Aug 2025 · 2 yrs 4 mos

• Managed the complete sales cycle for B2B SaaS solutions, from prospecting to deal closure.
• Conducted impactful product demonstrations, showcasing how our solutions addressed specific business needs.
• Led sales initiatives across the African continent for key accounts
• Comprehensive understanding of FMCG and CPG industry supply chain dynamics in Sales & Distribution logistics.
• Consult across the supply chain, from manufacturers, distributors
• Demonstrated expertise in optimizing sales operations within the FMCG and CPG sector.
• Identified key client challenges and delivered tailored technology solutions that drove business value.
• Cultivated strong client relationships, acting as a trusted advisor throughout the sales process.
• Orchestrated pre-sales activities and crafted compelling proposals and project plans.
• Collaborated cross-functionally to ensure seamless client onboarding and long-term success.

Feb 2021 – May 2023 · 2 yrs 3 mos

• Lead Validation: Conducted thorough analysis of inbound leads, assessing client requirements and conducting primary research to ensure successful closure.
• Prospecting Excellence: Utilized cold calling techniques to generate demand for the regional team, effectively identifying potential clients and converting them into leads.
• Sales Operations Management: Administered central CRM system, overseeing data management and utilizing insights to enhance sales operations efficiency.
• Campaign Coordination: Leveraged campaign management solutions to execute targeted cold email campaigns, ensuring personalized content delivery to segmented audiences.
• Lead Generation Expertise: Demonstrated proficiency in lead generation techniques, employing independent research and LinkedIn prospecting to generate high-quality leads.