Oct 2023 – Present · 2 yrs 6 mos · Hybrid

• LinkedIn deleted our company page.
• Our infrastructure didn’t blink.
• MTTRS, pronounced “matters”, stands for Mapping, Targeting, Tailoring, Reputation and Spam Avoidance.
• We’re a boutique go-to-market and outbound agency built on one belief: own your infrastructure and you own your growth.
• We help ambitious companies scale smarter and faster through hyper-targeted outreach that creates real conversations and measurable pipeline. No noise. No vanity metrics. Just traction that compounds.
• What sets us apart? We don’t rent the engine. We built it.
• With MailMttrs, our private email infrastructure, we don’t depend on third-party platforms, rented audiences or shifting algorithms. We control the sending environment, the reputation and the data.
• The result: predictable outreach at scale and deliverability that performs under serious volume.
• No empty promises. Just a proven system powered by infrastructure you control.

Oct 2023 – Present · 2 yrs 6 mos

• $0 to $10M ARR in 13 months.
• Not luck. Just relentless execution.

Oct 2023 – Oct 2024 · 1 yr

• As Chief Revenue Officer at Hubbz Offices, I was responsible for developing and executing strategies to drive revenue growth.
• I led the Go-to-Market strategy, aligning sales, marketing, and customer success to enter the market and build an innovative onboarding process — 99% of which is automated.

Jul 2023 – Present · 2 yrs 9 mos · Hybrid

Jun 2023 – Present · 2 yrs 10 mos

• RevGenius is a community of revenue generating sales, marketing, customer success, and revops professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!

Jan 2023 – Jun 2023 · 5 mos · Nederland · Hybrid

• With HaveFunnel, lead generation becomes fun again!

Jan 2021 – Jan 2022 · 1 yr · Arnhem-Nijmegen en omgeving

• Teaching courses within the Creative Industry cluster. In addition to math (at 3F level), these courses included:
• > Branding
• > Business Administration
• > Budgeting
• > Calculating
• > Communication
• > Entrepreneurial Skills
• > Sales Training
• I also guided students through elective modules. I encourage them to explore their talents and ambitions. Beyond the course content, I teach students to reflect, make independent choices, and take responsibility for their choices.

Jan 2019 – Jan 2022 · 3 yrs · Arnhem-Nijmegen en omgeving

• Response Advertising / Precision Marketing
• Actively acquire Opt-In leads and increase your market share and customer loyalty by utilizing:
• > Permission-Based Marketing
• > Precision Marketing

Jan 2018 – Jan 2020 · 2 yrs · Arnhem-Nijmegen en omgeving

• Participants of E-commerce A and B will learn how to effectively use result-oriented online marketing communication and E-commerce tools to:
• > Acquire and retain customers
• > Market products and services
• > Increase revenue and profit margins
• > Generate more sales and achieve cross-selling and upselling
• > Achieve other organizational and marketing communication objectives

Jan 2010 – Jan 2020 · 10 yrs · Arnhem-Nijmegen en omgeving · Hybrid

• Started as a sole proprietorship and evolved into an agency between 2010 and 2020.
• Initially established as a consultancy focused on sales and marketing innovation (with an emphasis on outbound), it transformed into an online marketing agency (with a focus on inbound — which turned out to be a wrong choice) specializing in B2B lead generation. We possess up-to-date marketing knowledge at strategic, tactical, and operational levels. From strategy to execution, we are known for our fresh perspective and approach.
• In this role, I led a team of 50 FTEs (never again!) across three locations: Arnhem (NL), Antwerp (BE), and Budapest (HU). My responsibilities included the strategy and execution of the following areas of expertise:
• > Cold Calling and Cold Email (TOFU)
• > Development (Open Source web design)
• > Conversion Optimization
• > Search Engine Advertising (SEA)
• > Search Engine Optimization (SEO)
• > Content and Inbound Marketing (Marketing Automation)
• Our clients include Emerce, Marqit, TeleQare, GetApp, Concapps, Starbucks, Onepaper, Lukkien, Bochane, Innopastry, and many others.

Oct 2008 – Jan 2010 · 1 yr 3 mos

• Co-Founded Bump Technologies, acquired by Google

Jan 2008 – Jan 2008 · 0 mo · Parijs en omgeving · Remote

• Skies of SaaS: Unveiling the Forces Driving Market Growth
• https://bit.ly/Skies-of-SaaS

Oct 2002 – Present · 23 yrs 6 mos

• I fix deliverability issues so outbound emails land in the inbox.
• Cold email without deliverability is like whispering in a nightclub: you think you are scoring, but nobody hears you.