Aditi Syal

CEO

Singapore, Singapore, Singapore18 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in crafting compelling content strategies.
Proven track record in generating inbound leads.
Skilled storyteller across multiple media platforms.

Stackforce AI infers this person is a SaaS content strategist with expertise in B2B marketing.

Contact

Skills

Core Skills

Content StrategyB2b MarketingStorytellingPatent Searching

Other Skills

Web Content WritingWeb Content CreationEditingBlog MarketingSEO CopywritingContent ManagementCopywritingB2B Marketing StrategypodcasterDigital MarketingCUnix Shell ScriptingTelecommunicationsRequirements AnalysisTeam Management

About

Do all coffee shops sell coffee? Nah….. Starbucks sells experience Do all soft drink companies sell beverages? Nah……. Coke sells happiness Do all phone companies sell smartphones? Nah…….. Apple sells luxury What are you selling? Whatever product or services you sell, it’s your unique voice that can make or break your marketing strategy. Because it’s not one size fits all approach – what’s worked for the top players of your domain might not work for you. The question is – How do you identify or develop this unique voice? This voice takes birth from the persona of the founders. It is then nurtured by the feedback from the customers. Once you nail this voice, you reflect it in every single decision you make. Whether it’s about making business strategy or hiring people. Believe it or not – this is the only way to ensure a successful business. For instance: The unique voice of Starbucks is – “We are performance-driven, through the lens of humanity”. Synergistically, you can find these elements in everything they do. You don’t pay $8 for a coffee – you pay for the experience you get at their cafes – from wifi to chargers, to location, to long hours of sitting, etc. Their happy baristas are a treat to watch not just on social media but in real life too. As your partner we take two important responsibilities: To amplify your unique voice. To make your voice reach a good number of probable buyers We don’t believe in numbers, we believe in conversions! Up for a coffee chat? Let's connect - aditi.syal@concurate.com

Experience

18 yrs 4 mos

Total Experience

4 yrs 3 mos

Average Tenure

15 yrs

Current Experience

Concurate

2 roles

Head of Content Team

Promoted

Feb 2020 – Present · 6 yrs 2 mos · Singapore

You know when a mid-tier sports team gets a new coach, and suddenly they’re making the playoffs? Same players. Same field. Whole new game plan. That’s exactly what Concurate does—but with content.
We take SaaS companies and help them go from just okay to generating consistent inbound leads with content that actually works. Here’s how:
Data-Driven Keyword Strategy: We focus on attracting prospects who are ready to buy. No fluff, no “maybe someday” traffic—just people searching for exactly what you offer.
Hero Content: We make your product the star of the story, writing content that influences buying decisions and resonates with your target audience.
Thought Leadership: Want to get published in Forbes, Entrepreneur, or HackerNoon? We’ll ghostwrite killer articles that make you look like a rockstar and build credibility where it matters most.
We’re not here to sell you a service. We’re here to partner with you for the long haul. Why? Because your success is our success. We know the best way to keep you around is to deliver results that matter, support you every step of the way, and keep communication open so you’re always in the loop.
Ready to level up? Let’s do this.

Web Content WritingContent StrategyWeb Content CreationEditingBlog MarketingSEO Copywriting+4

Podcaster

Feb 2020 – Present · 6 yrs 2 mos · Singapore

podcasterStorytelling

One new thing a day

Vlogger and YouTuber

Jan 2019 – Present · 7 yrs 3 mos

Happiness is to share every interesting thing I learn!

Article one partners

Patent Researcher

Oct 2012 – Jun 2015 · 2 yrs 8 mos

Patent Searching

Bluestrap

Founder

May 2012 – Sep 2012 · 4 mos · Chandigarh Area, India

New lives

An Explorer

Apr 2011 – Present · 15 yrs · Singapore

A new life unfolded in my arms when I gave birth to my son Rishaan. That was a moment of incredible happiness when I saw him for the first time and kissed him :) . When we become parents we get a chance to grow up once gain with our kids; when we become parents. The onus is on us to raise them smarter than us for their better future. At the same time it's a great opportunity to relive the childhood. I am madly loving the experience of being a mom and I think my son is the most important project of my life. However there are achievements as well as challenges. Achievements are when you watch your children grow, learn new things, develop logic, answer smart etc. Challenges are the common issues that you face as a parent. "Oh, My son is 2+, He is not speaking so well", "Oh my daughter doesn't eat anything", "When will my kid learn to brush his teeth", "Which school should I send him to" etc. But guidance from elders and brainstorming with peers are a great relief to face these challenges. I hope you will agree that for any project documentation is really important. Hence I have started documenting this wonderful journey of a parent in this digital world through following mediums:
1. http://facebook.com/newlivesunfold
2. http://newlivesunfold.wordpress.com
3. http://www.pinterest.com/aditisyal/new-lives/
Join me! Be a part of this wonderful journey :)