May 2023 – Present · 3 yrs · Gurugram, Haryana, India

• Pioneered and scaled Hyperpure’s Non-Food business across 8 cities, launching high-margin categories including Kitchenware, Appliances, Housekeeping Essentials for HoReCa
• Unlocked a new revenue stream through Hyperpure Ads, conceptualizing and executing brand-sponsored marketing solutions. Built the platform’s advertising ecosystem from scratch
• Owned the Catalog function, optimizing SKU/category-level CTRs and OTRs. Collaborated cross-functionally on pricing strategies and assortment expansion to enhance customer experience and sales performance.

Dec 2021 – Jun 2023 · 1 yr 6 mos

• Leading a portfolio of products in RTM/ERTM space across Unilever’s Distributive trade for South East Asia, South Asia, Africa and LATAM. The products are the enabler as capabilities for distributors, salesmen & customers either built in from scratch or upgradation, generating huge incremental turnover.

May 2021 – Dec 2021 · 7 mos

• Product SPOC for deployment of Luxury Retail & Beverages omni e-commerce solution , release in US, UK and CA
• Implemented multiple retention & customer win back campaigns boosting order volume & avg. ticket size in Loyalty program of Keurig positively impacting RFM scores of users
• Led the development process throughout the complete journey from PRD creation, wireframing, UI & UX design, UAT, and handling the on-ground implementation in payments, cart & checkout, order management systems
• Roadmap & Release planning - Managed & documented epics & user stories, PDDs , Roadmap and Impact analysis using JIRA, Confluence, ALM & Tableau dashboards
• Strategized and managed critical data migration and unification activity projects to merge Canada, UK and US websites for clients in multiple releases reducing maintenance and resources cost by more than ~50%
• Product Pricing: Managing product pricing & cost controls to meet targeted ARPU goals
• Business intelligence - Built business intelligence dashboards for KPIs & funnels using MS Excel, Tableau and SQL

Mar 2018 – Dec 2019 · 1 yr 9 mos · Noida Area, India

• Business scaling - Conceptualized Product affinity to create bundles and promotions/discounts on brewers and pods, impacting order volume and cart abandonment rate (decrease by ~10%)
• Implemented multiple retention & customer win back campaigns boosting order volume & avg. ticket size in Loyalty program of Keurig positively impacting RFM scores of users
• Received “Make a difference” award twice, “Pat on the back” & “Certificate of Appreciation” for record time deliveries, Sprint planning & execution for B2B/B2C omni-commerce clients in Publicis Sapient by Group VP, management, clients
• Was team leader of one of the Top 10 teams across Publicis Sapient in HOWathon for ideating & creating Sapient’s Women Safety web application aimed to secure transit between workplace and home using Spring Boot Microservices

Aug 2016 – Mar 2018 · 1 yr 7 mos · Hyderabad

• Strategized product processes automation such as order replication, inventory sync & system health-check reports followed by buying pattern analysis for ONG clients using advanced analytics and order capture tools for customer targeting.
• Managed release, roadmap and sprint planning for in-house assortment planning system for Retail B2C clients
• Successfully consulted top Fortune 500 Oil & Gas business for their tech implementation as an internationalized B2B platform in record time of 6 months owning complete roadmap and delivery process
• Conceptualized Service Request Management system for smarter commerce customers. Documented and presented module FSDs, PRDs, Feature documents & user stories
• Singlehandedly ideated and built a team to design a base Oil & Gas Accelerator for future Deloitte’s Oil & Gas B2B clients

Feb 2016 – Aug 2016 · 6 mos · Hyderabad Area, India

• BORN is an award-winning global digital agency with a laser sharp focus on creative, content and commerce.
• I worked with 2 Retail clients in Born group successfully creating Hybris customized ecommerce implementations by working on Promotional and voucher campaigns, CMS and Shopping Cart & Checkout.

Sep 2014 – Jan 2016 · 1 yr 4 mos

• End to End development of an ecommerce website using Java Spring, SAP S/4 Hana Commerce and web services for third party integration