Feb 2019 – Nov 2019 · 9 mos · Singapore

Nov 2016 – Jun 2018 · 1 yr 7 mos · Singapore

• Cross functional leader of large-scale programs working across Marketing, Operations, Creative Agencies and Media teams (Digital Media, Offline Media, CRM, PR etc) - to design, integrate and execute campaigns.
• Lead and manage regional and single-market programs by converting business strategy into execution plans.
• Manage stakeholders across 15 countries by effectively communicating campaign strategy and status.
• Develop, manage and deploy workflow processes and systems across the APAC creative team.
• Own marketing creative projects across internal team of Marketing Managers, Copywriters, Art Directors and Designers as well as external production houses.
• Responsible for creative planning and execution across all digital acquisition media channels. Analyse and identify opportunities for process and creative improvements, collaborate with channel owners to roll out testing and optimisation strategies.
• Define program and project schedules, resource requirements, budget, deliverables, schedules and tasks. Track progress, identify and remove obstacles to ensure successful delivery.
• Key projects - Unlocking Cities (Uber's first reputation campaign in APAC), UberFLASH and Hop On (Product launches in Singapore and Indonesia), International Women's Day, Rider and Driver acquisition creatives for all digital channels, regional integrated marketing campaigns for Airports, Year with Uber, Macau awareness campaign and UberMOTO (Vietnam).

Mar 2015 – Nov 2016 · 1 yr 8 mos · Bengaluru, Karnataka, India

Nov 2013 – Feb 2015 · 1 yr 3 mos · Bengaluru, Karnataka, India

Nov 2011 – Nov 2013 · 2 yrs · Bengaluru, Karnataka, India

Jun 2008 – Nov 2011 · 3 yrs 5 mos · Hyderabad, Telangana, India

Apr 2007 – Jun 2007 · 2 mos · Hyderabad, Telangana, India