Jun 2021 – Mar 2025 · 3 yrs 9 mos

• Leading the Meta Audience Network business in India; responsible for an annual book of business of $100M+.
• Build GTM strategies and support framework for Top tier, mid-market and scaled publisher ecosystem in India.
• Play a part in defining Meta India’s monetization strategy for publishers in the Gaming, Short Form Video, Utility, News, OTT, and other segments. Key part of this is to understand publisher requirements across platform, ad formats, mediation, support structures and customized deal modeling.
• Scaling and managing the Sales and Marketing functions to drive business growth for the region. Developing short term and long-term strategies to address product, market and competitor challenges to remain among the top ad networks in the country.
• Work closely with internal product teams on product market fit, strategy and build internal advocacy around industry level challenges faced by publishers.

May 2016 – Jun 2021 · 5 yrs 1 mo

• Support App and Web based publishers in the India market, managing their monetization stack with Meta Audience Network. Have also briefly supported SEA and Korea markets.
• Look after complete lifecycle of publisher growth right from integration of Meta Audience Network products, optimization of ad formats and providing continuous consultative expertise in product adoption, mediation/waterfall management, auction dynamics, quality and policy frameworks and leveraging other key FB products
• Build strategic partnerships with some of the largest publishers in the region by creating custom guarantee deals and incentivized revenue models.
• Key aspect of the role is also to advise and finalize product roadmap for Meta Audience Network in India and voice publisher feedback to leadership and Product/PMM/Engineering teams to create long term Audience Network strategy for India market.
• Collaborate closely with internal Partnerships and Advertising Sales teams at Meta to create joint plans for large customers who use diverse Meta suite of products, especially in the news, broadcast and gaming verticals.
• Work closely with the internal Marketing teams to host large publisher events and help with PR efforts (Case Studies, Client Showcases) that fuel publisher growth and drive increased Audience Network adoption and brand recognition.

Jul 2013 – May 2016 · 2 yrs 10 mos · Bangalore

• Part of the online Mobile advertising space, core function involves Account Management of publishers who monetize on the Mobile Ad Network. They include app developers and large app publishers (gaming, utility, social apps and so on). In the past, was part of NA and Europe teams, and currently handle strategic accounts in the India market
• Single Point of Contact providing dedicated support to publishers through advanced monetization strategy to help achieve ROI targets while improving supply (app inventory) requirements on the ad network
• Support strategic publishers in the India market. Previously supported EU and NA publishers. Portfolio has included large gaming and Utility publishers (Electronic Arts, PicsArt, Mag Interactive, 1Button, 4Shared, Fingersoft)
• Scaled revenues up to 3x on Native Interstitial publishers. Managed top gaming account in terms of revenue for Q2 and Q3 2015.
• Internal Collaboration with Business Development, Product, Business, Ad Operations, Marketing, Engineering and others to deal with publisher requirements and achieve specific goals.
• Upsell formats, OS Types, SDK releases and other product enhancements to publishers.
• Identify opportunities to create Minimum Guarantee deals and Spot Buys to purchase publisher inventory and negotiate terms and buyout clauses.
• Projects
• 1) Worked with China delivery team (advertiser partners) to coordinate inventory requirements across all markets towards campaign delivery in China region. Role required collaboration across Partner Managers in different teams and regions to consolidate inventory and be the single point of communication for the China delivery teams ( Q2, Q3 and Q4 2015 )

Apr 2010 – Jul 2013 · 3 yrs 3 mos

• Supported clients from Travel ( April ’10 – Dec ’11 ) and Telecom ( Jan ’12 – Jul ’13 ) verticals
• Handled all optimization and account level queries put forward by client
• Worked on Search, GDN ( Google Display Network ) and YouTube optimizations and reporting
• Performed detailed account level analysis through internal tools and resources and provided recommendations to achieve client goals
• Hosted webinars for clients to upsell tools, ad formats, latest features in the interface

Jun 2008 – Apr 2010 · 1 yr 10 mos

• Reviewed ads to ensure that they complied with Google’s advertising policies. These included text, video, image, Mobile and a few other ad formats
• Was workflow lead for the AU ad approvals team. Responsible for meeting ad approval targets on a daily basis. Creating workflow processes, assigning responsibilities for specific ad format approval across the team and devising contingency plans in case of high volume of ads