Feb 2022 – Oct 2024 · 2 yrs 8 mos

Jun 2019 – Feb 2022 · 2 yrs 8 mos

Jun 2016 – Jun 2019 · 3 yrs

Apr 2012 – Jan 2015 · 2 yrs 9 mos

• Part of corporate brand team; Responsible for media relations, leadership communications, employee engagement & issues management
• Marketing Communications
• Initiated 10%+ more positive media coverage on brand ‘HUL’ year-on-year through business journalists from top 20 publications in India
• Advised Dove, Pureit, Lakmé & other brand teams on PR strategy for launches to highlight brand positioning & increase coverage
• Enhanced employee engagement by leading a team of designers to publish 10 editions of HUL magazine read by 2000+ employees
• Leadership Communications
• Developed strategy for 50+ media interactions & events to facilitate leadership communications by HUL Chairman, CEO, and Directors
• Drafted key messages & talking points for senior leaders to strategically communicate business priorities to stakeholders
• Issues Management & Digital Marketing
• Minimised media traction for issues related to business practices through scenario planning & formulation of action plan for each scenario
• Led the digital media agency in reporting and tracking 15+ issues related to product quality on social media
• Awards & Recognition
• Recognised amongst the top 25% talent at HUL as a ‘green boxer’; received promotion in 2 years of joining team (company norm 3 years)
• Commended by senior leaders of Unilever Global Communications & Sustainability team for pioneering a comprehensive Factory Communications Programme; This programme reached out to 4000+ factory employees across 29 factories

Aug 2009 – Apr 2012 · 2 yrs 8 mos

• Sales & Business Development
• Exceeded sales target by 30% in FY ‘11 and by 10% in FY ‘12; Promoted within 2 years of joining team (company norm 3 years)
• Identified opportunities to generate incremental revenue of $170,000 from existing clients
• Leadership & Team Management
• Led a team of 6 media representatives across 6 countries to increase customer base for The Times Group in overseas markets
• Coordinated with a team of journalists & designers to publish 17 Special Reports, and managed client relationships for key accounts

Jun 2007 – Jun 2008 · 1 yr

• Brand Communications
• Collaborated with clients like Anchor, Monginis & Fem to identify key consumer insights & develop brand communications strategy
• Youngest team member to be assigned a client-facing role; Pitched new ideas to client & developed client brief through direct interaction
• Developed brand communication materials including brand advertisements, packaging, brochures, and press releases