Apr 2022 – May 2023 · 1 yr 1 mo · New Delhi

• Strategy consultant advising global corporates and private equity investors on growth strategy, market entry, profitability improvement, and commercial due diligence across consumer and technology sectors, including Consumer Brands, ConsumerTech, SaaS, and Healthcare.
• Growth: Designed Urban Company’s U.S. market entry strategy and 5-year roadmap, prioritizing 3–5 launch regions and defining the fit-for-market product portfolio and pricing; recommendations were projected to improve margins and reduce operating costs
• Profitability: Led value-creation planning for DealShare, diagnosing leakage across unit economics, assortment, and operating model; identified 4–5 priority interventions that reduced leakages by 15–20%
• Private Equity: Built investment thesis and screened 10–15 ConsumerTech, FinTech, and HealthTech targets for a leading PE investor, advancing priority opportunities and management discussions
• Due Diligence: Led multiple commercial due diligences across ConsumerTech, SaaS, and FinTech, assessing market attractiveness, competitive positioning, GTM maturity, unit economics, and management quality to inform investment decisions.
• Leadership: Managed 3–5 member teams across strategy, diligence, and value-creation engagements; owned day-to-day problem solving, synthesis, and client communication, while supporting pitches, proposals, recruiting and mentorship programs

Oct 2021 – Mar 2022 · 5 mos · New Delhi

• Owned day-to-day delivery of strategy and transaction support workstreams for consumer and technology clients, including execution, client communication, and team coordination across high-impact engagements.
• Strategy: Led growth strategy, market entry, and investment thesis workstreams to support expansion and investment decisions.
• Mergers & Acquisitions: Supported commercial due diligence and M&A engagements, assessing market opportunity, competitive positioning, and unit economics to inform transaction decisions.

Apr 2020 – Sep 2021 · 1 yr 5 mos

• Led strategy, M&A, and performance improvement engagements across consumer brands and retail sectors, managing teams and client delivery across portfolio strategy, commercial due diligence, market entry, and transformation programs.
• Inorganic Growth: Led growth assessment for a hyperlocal services and cloud kitchen platform, evaluating brand and business potential across 8 Indian cities through micro-market analysis and commercial review.
• Market Entry: Designed entry strategy for a large Indian conglomerate entering the alcohol segment, covering market prioritization, portfolio strategy, go-to-market design, and operating model blueprint.
• Global Expansion: Developed the Africa expansion roadmap for an Indian footwear brand, including category attractiveness, pricing strategy, partnership structure, and operating model choices across 6 markets.
• Emerging Sectors / Diversification: Advised two global technology companies on entry into India’s EdTech sector, delivering segment-level demand-supply analysis, opportunity sizing, policy review, target scouting, and go-to-market recommendations.

Apr 2018 – Mar 2020 · 1 yr 11 mos

• Promoted ahead of cycle in recognition of strong performance and client impact.
• Managed key workstreams across growth strategy, market entry, commercial diligence, and post-deal value creation engagements for consumer, retail, and internet clients.
• Pre-deal Target Assessment: Advised a Hong Kong-based PE fund on a $20M investment in one of India’s fastest-growing packaged juice brands, conducting market assessment, competitor benchmarking, business plan validation, and investment committee note preparation.
• Channel Optimization & Consumer Growth: Led post-deal growth planning for a women’s apparel brand, shaping consumer insights, distribution strategy, pricing repositioning, and channel partner evaluation.
• Synergy Realization: Identified synergy opportunities across three FMCG portfolio brands for a leading PE fund, redesigning business plans to unlock margin improvement and organizational efficiency.
• Growth Strategy: Developed market expansion strategy for a B2C/B2B edible oils and fats company, covering market sizing, pricing and positioning, distribution evaluation, and manufacturing footprint design.
• Category creation: Advised the Federation of Indian Fantasy Sports on category strategy for India’s online fantasy sports sector, developing recommendations on growth drivers, monetization models, and evolving industry risks.

Jun 2017 – Mar 2018 · 9 mos

• Recipient of the CEO’s Rising Star Award (Sep 2017).
• Led and supported workstreams across business transformation, portfolio strategy, commercial due diligence, and market entry engagements for FMCG, retail, e-commerce, and media clients.
• Portfolio Rationalization: Advised a leading FMCG player on a $4B brand divestment, conducting revenue-to-profit pool analysis and helping design the separation blueprint and transition roadmap.
• Business Transformation: Led transformation strategy for Vietnam’s largest retail chain, helping improve profitability by around 300 bps through digital enablement, cost restructuring, and frontline process redesign.
• Commercial Due Diligence: Conducted commercial due diligence for a $150M investment by a leading Asian e-commerce player into one of India’s top online food delivery platforms, including target assessment and market sizing.
• Entry Strategy / Fundraising: Developed market entry and fundraising strategy for a media and entertainment client, including business planning, opportunity analysis, and an investor-ready information memorandum.
• Trade & Investment Strategy: Evaluated trade and investment opportunities in India’s media sector for the Government of British Columbia, identifying sector trends, potential partners, and collaboration pathways.

Aug 2014 – Apr 2016 · 1 yr 8 mos · Mumbai Metropolitan Region · On-site

• Internal strategy advisor to the CEO and CXO-suite, driving growth initiatives, corporate development, and strategic project execution.
• Recognised with an ‘AA’ performance rating (top 5%) for delivering high internal-client value and impact.
• Sales Strategy: Designed and helped implement a real-time Sales Advisory Portal in partnership with business and technology teams, driving ~3% revenue uplift and ~10% increase in client wallet share.
• Analytics-led Business Planning: Built pricing and risk analytics tools for senior management, identifying $1M+ revenue upside and supporting retention of $200M+ in UHNW portfolios.
• New Product Launch: Developed strategy and go-to-market roadmap for an APAC private banking digital platform, covering user analysis, market benchmarking, and cross-functional execution.
• PMO: Project-managed the CEO’s flagship sweep-deposit initiative, delivering ~12% incremental revenue and ~5% reduction in treasury borrowing costs.

Jul 2013 – Aug 2014 · 1 yr 1 mo

• Consulted clients across the Technology and Financial Services sectors, focusing on strategy development, process improvement, and data analytics. Recognized with the 'Kudos Award' by the Advisory Services Partner for exemplary project performance.
• Key responsibilities and achievements:
• Process Improvement : Led analytics-driven cost optimization and process transformation for a major Indian tech conglomerate; identified value leakages across business units, assessed operational synergies, and created an enterprise-wide process improvement roadmap. Provided execution support to drive measurable efficiency gains.
• New capability development : Set up a Financial Services analytics capability within the consulting practice; formalized offerings, developed delivery frameworks, and led cross-functional coordination to establish the function as a new service vertical.

Jul 2012 – Jun 2013 · 11 mos

• Delivered strategy and operations consulting engagements across the Technology, Healthcare, and Real Estate sectors, with a focus on business model optimization, analytics, and process efficiency.
• Key responsibilities and achievements:
• Margin Improvement : Enabled a ~6% bottom-line improvement for a global computer hardware manufacturer by optimizing product sourcing, streamlining inventory management, and redefining vendor engagement to reduce value leakage.
• Predictive analytics : Improved campaign response by 70% and client conversion by 10% for a real estate developer through predictive analytics, sales forecasting, and media spend optimization.
• Process improvement : Streamlined procure-to-pay processes for a global healthcare client, identifying inefficiencies and improving controls to reduce operational leakages and improve working capital efficiency.

Jul 2011 – Jun 2012 · 11 mos

• Selected for a full-time paid internship as part of an experiential learning program (based on academic performance), supporting client engagements across Technology, Healthcare, and BFSI sectors.
• Key highlights:
• Contributed to data analytics, financial modeling, and strategic planning across multiple client projects, working closely with cross-functional consulting teams.
• One of 2 out of 8 interns offered a pre-placement offer to join EY full-time as an Associate Consultant based on performance.