Jun 2018 – Feb 2021 · 2 yrs 8 mos · Gurgaon, India

• Managed GSI''s : Accenture , Tech Mahindra , DXC Technologies , Sify technologies & HCL tech
• Formalize GTM initiatives and revenue plans
• Increase joint mindshare and relevance with the field (both sales and technical via local education, sales tools and business planning)
• Assist on business development initiatives
• Drive account mapping and strategic account planning exercises .

May 2015 – May 2018 · 3 yrs

• As Regional Manager - Channels & Alliances of Hewlett Packard Enterprise, it is my privilege to be able to collaborate with our key strategic partners including Alliances to engineer growth and profitability in their businesses .
• Key KRA's comprised of joint Business planning , annual quota setting and achievement plan , Training & Development, partner enablement, leadership meeting , Joint go-to-market strategies & execution .

Sep 2012 – Apr 2017 · 4 yrs 7 mos

• Develops and nurtures a strategic and mutually beneficial relationship with these acquisition partners having PAN India presence through Strategic Consulting, including joint Partner business plan’s & sales strategy development with focus on increasing higher share of wallet in areas like compute , backup , storage , Network and HP cloud business .
• Actively engage HPE leadership and other resources to build strategic relationships with the specific partner/s to insure long-term business opportunities for HPE.
• Coordinates all HP activities with the partner, e.g. enablement, executive briefings, client engagements, etc., with primary focus on sell with/through, and outsourcing business (where applicable).
• Provides the business rationale, and expected ROI for making HP investments in joint partner Go-to-Market initiatives, client engagements, and marketing activities.
• Major Responsibilities is strategic alignment
• Organization Field Engagement
• Executive Alignment
• Marketing & Enablement
• Measurement

May 2007 – Sep 2013 · 6 yrs 4 mos

• Responsible for the business of HP Servers, Storage & Networking Products through Channel Partners & developing SMB Business in the region of North India.
• Managing a Team of ASMs to grow the Channel & SMB Business in North Upcountry.
• Major Job Responsibilities are driving the sales targets through the HP Enterprise Partners & Large Regional SI in upcountry.
• Developing Enterprise & SMB Business in the North. Taking Presentations at End customer & Channel focused events.
• Analyze competitive products position and offerings in terms of features and benefits as well as price points.
• Advising on sales forecasts and Product pricing with respect to the market and competition offerings.
• Assisting with the development of Distributor and Reseller Partner business plans, problem resolution, relationship development, and coordination of sales and technical resource allocation
• Work in close collaboration with Regional Sales Managers, inside & Extended Sales Team.

Sep 2006 – May 2007 · 8 mos · Gurgaon / New Delhi

• Responsible for Non –Retail business in Delhi and NCR for all range of products.
• Responsible for Rajasthan for both Retail and Non- Retail business.
• Making end customer calls specially on SMB and corporate with channel partners and helping them to close the customer requirement's
• Responsible for partner enablement and Training .
• Planning for activities for dealers and retail counters to enhance sales.

Jun 2004 – Sep 2006 · 2 yrs 3 mos · Gurgaon / North upcountry

• Responsible for channel biz in Del and upcountry north for DMP, ups , POS, laser and networking products.
• Taking out distributor and reseller schemes month on month, clearing there schemes payout, also responsible for promotional activities like road shows and activities relating to brand promotion.
• Appointment of non IT distributors.
• Monthly and quarterly forecasting.
• Channel training and marketing research.
• To increase resellers coverage in the region.
• Appraisal of sales officers, sales representative, dealer marketing executives, logistics and accountant.
• Making end customer calls specially on SME‘s and corporate with channel partners and helping them to close the customer requirement

Jun 2002 – Jun 2004 · 2 yrs · Chandigarh Area, India

• Responsible for value business in the region ( Chandigarh/Punjab/Haryana /J&K / H.P)
• Develops and nurtures a strategic and mutually beneficial relationship with multiple partner accounts in a specific region.
• Coordinates multiple vendor activities with the partner, e.g. education, marketing, , client engagements, etc., with primary focus on sell with/through, Provides the business rationale, risk assessment, and expected ROI for making RIL investments in joint partner Go-to-Market initiatives, client engagements, and marketing activities
• Drive specific marketing and enablement activities supporting vendor programs to help execute on agreed priorities in the business plan
• Increase breadth Business in the region for multiple vendors.

Jun 2000 – Jun 2002 · 2 yrs · Indore, Madhya Pradesh, India

• Responsible for branch P&L
• Meeting revenue targets for every OEM for MP region .
• Increase coverage by adding new partners

Feb 1998 – Mar 2000 · 2 yrs 1 mo · North Upcountry (MP /UP/ Raj )

• Responsible for overall sales in the north upcountry region through
• Channel selection & Development
• Driving strategic initiatives with focussed identified partners with help of OEMs