Nov 2018 – Present · 7 yrs 5 mos · Sahibzada Ajit Singh Nagar, Punjab, India · On-site

• Strategic Vision & Leadership: Developing and executing the overall strategic vision of Zenauf Tech Pvt Ltd, leading the company from inception to a profitable and growing business.
• Business Development: Identifying and capitalizing on market opportunities, securing key clients and partnerships to drive revenue growth and expand the company’s portfolio.
• Digital Marketing Strategy: Designing and implementing comprehensive digital marketing strategies including SEO, SEM, content marketing, social media, and email marketing to maximize online presence for clients.
• Team Building & Management: Recruiting, training, and managing a team of digital marketing professionals, fostering a culture of creativity, collaboration, and continuous learning.
• Client Relationship Management: Maintaining strong relationships with clients by providing digital marketing solutions, ensuring high levels of client satisfaction and retention.
• Financial Oversight: Managing the company’s financial operations, including budgeting, forecasting, and financial reporting, ensuring profitability and financial sustainability.
• Brand Building: Establishing and grewing the Zenauf Tech brand in the market through effective branding, public relations, and thought leadership initiatives.
• Performance Analysis: Monitoring and analyzing campaign performance metrics, using data-driven insights to refine strategies and improve outcomes for clients.
• Compliance & Risk Management: Ensuring compliance with industry regulations and best practices, while managing business risks and safeguarding company assets.

Apr 2018 – Oct 2018 · 6 mos · Bangalore

• Developing and refining the existing digital marketing strategy and building consensus among relevant stakeholders.
• Detailing out the strategy into multiple digital marketing campaigns and designing the blueprint for each of campaign.
• Collaborating with sales team to manage lead generation campaigns, eMarketing campaigns; nurture marketing leads to convert them into sales opportunities.
• Designing, implementing and own initiatives to communicate the value proposition using brand stories & marketing collaterals including white papers, case studies, testimonials, brochures and customer videos.
• Protecting and enhancing the brand reputation on diverse digital marketing channels.
• Managing communication of brand across different platforms including blogs, news and social media, and other channels.
• Assisting HR department to attract, retain and grow talent by integrating design, creative thinking in work.
• Incorporating Magnasoft's culture of continuous improvement by seeking regular feedback from stakeholders.

Jun 2017 – Apr 2018 · 10 mos · Chandigarh Area, India

• Planning and executing digital capabilities that include web, SEO, SEM, PPC, marketing database, email marketing, social media and display advertising campaigns to optimize user experience.
• Evaluating customer research, market conditions and competitor data and continually improving the existing marketing strategies affecting customer satisfaction.
• Supporting the internal and external teams by offering them digital marketing solutions based on the most innovative capabilities the industry has to offer, enabling them to manage virtually all aspects of their campaigns.
• Responsible for determining lead generation opportunities within a campaign and develop long-term relationships with clientele.
• Create client success stories, appropriate case studies, collaterals and pitch presentation content to cultivate reference accounts for solutions.
• Measuring and reporting performance of all Digital initiatives based on the Google Analytics insights.
• Key Highlights:
• Generated opportunities within the account for the new digital marketing solutions.
• Organic Deliverables: Committed for 200% increase in website traffic, 4x increase in search traffic and 250% increase in top ten rankings.
• Paid Deliverables: Achieved 150% Paid Traffic Increase, 125% Revenue Increase and 80% Conversion increment for the assigned customers.
• Online Reputation Management: Achieved 80% positive domination of the first page of search engine results.

Sep 2016 – Jun 2017 · 9 mos · Bangalore

Mar 2015 – Aug 2016 · 1 yr 5 mos · Bhopal Area, India

• Research and evaluate new product opportunities, demands and customer needs.
• Analyze and interpret marketing trends.
• Develop, implement and manage online advertising campaigns.
• Create social media content for communication channels including Twitter, blogs, Linkedin and other social media outlets.
• Ensure compliance with marketing practices
• Support development of marketing budgets, business cases and measurements for specific marketing investments
• Maintain and promote long-term relationships with suppliers, customers and company staff
• Manage launch campaigns for new solutions.
• Support effective branded marketing communications including the company website, print communication, and advertising.
• Analyze the effectiveness of all marketing efforts.

Mar 2011 – Feb 2015 · 3 yrs 11 mos · Chandigarh

• Digital Marketing Strategy
• Building and managing the client digital marketing strategy and project plans.
• Planning and managing the search engine optimization and social marketing activities with focus on the major platforms Google, Face book, YouTube, Twitter, and Instagram etc.
• Responsible to research, assess and make informed recommendations to the Head Sales and Marketing on website user experience improvements, conversion strategies and digital technology.
• Manage client digital marketing deliverables including planning, monitoring, execution, optimization, research, analysis and reporting.
• Explore the trends and new methods in digital marketing to achieve business objectives.
• Online Branding
• Execute digital marketing projects and campaigns, including creation of ideas, collaterals, and distribution with in life impact measurement across various media.
• Contributing digital innovative ideas and communicating digital campaign strategies.
• Competitively reviewing the digital marketplace as well as following latest market trends.
• Continue review and active management of website and other online assets.
• Online Reputation Management
• Discover most critical keywords and compile links to offensive reviews.
• Create baseline parameters and determine measures of success.
• Build an online reputation strategy and plan responses to negative reviews.
• Manage customer experience on social media to maintain positive brand image.
• Capturing digital responses with manual & automatic research and classify it according to the reviews.
• Develop positive content and promoting constructive image in the online space.

May 2006 – Feb 2011 · 4 yrs 9 mos · Chandigarh

• Manage SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
• Conduct competitive analysis, studies on client’s competitors including digital footprint analysis.
• Optimizing and updating site content functions including META data, page content, and articles to ensure maximum rankings for targeted keywords.
• Tracking activities of the Digital agency in the social Media Platform (Face Book &Twitter, LinkedIn) & suggest areas of improvements accordingly.
• Coordinating and investigating efforts with the SEO & SMO team.
• Interacting with internal and external stakeholders & create communication collaterals relevant to digital marketing.
• Managing Google Webmaster Tools and working with Tech team to fix errors. Identifying possible on-site improvements and coordinating tests to measure impact on rankings.
• Leading SEO performance, estimations, and competitive benchmarking and strategy presentations.
• Responsible for regular reporting for website and online marketing initiatives, using internal data sources, Web Trends and Google Analytics.