Aug 2019 – Apr 2020 · 8 mos · Mumbai, Maharashtra, India

• Looking after the ATL & BTL campaigns, Partnerships & Alliances, Title publicity and Digital outreach for movies under the PVR production and distribution arm, PVR Pictures.
• Managing Marketing for the company’s alternative content vertical, PVR Live- Driving high impact events supported by BTL activation
• Leading strategic campaigns for in-cinema activation of Hollywood content licensed by major studios in the PVR ecosystem

Oct 2018 – Aug 2019 · 10 mos · Mumbai Area, India

Sep 2017 – Sep 2018 · 1 yr · Mumbai Area, India

• Handling the publicity mandate for Netflix in the India: Formulate and implement communication strategies in India for the growing slate of Netflix original series and films. Build excitement for the brand and the titles it has to offer, drive conversation and create relevance for Netflix in the market
• Key strengths include- Entertainment media and influencer relations across broadcast, print,
• social and online channels, content creation, building narratives and publicity tactics for shows
• & films, identifying consumer behaviour and promote relevant content that will drive business
• for the brand, content and editorial partnerships across media and social platforms, on-ground
• events, premieres and fan- screenings for marquee Netflix originals
• Effectively handled earned media campaigns for over 20+ successful Netflix productions in
• the market including- Sacred Games, Leila, Chopsticks, Stranger Things, Bright, Ghoul, Selection Day, Mowgli, Narcos: Mexico,Sex Education, Lust Stories, to name a few.

Jan 2017 – Sep 2017 · 8 mos · Mumbai Metropolitan Region

• Worked on communication & media strategy outreach for Star English Cluster-Star World & Star World Premiere HD along with India’s loved wine brand, Sula Wines.

Jul 2014 – Oct 2016 · 2 yrs 3 mos · New Delhi Area, India

• Worked as an Account Executive in the Client Servicing Department.
• Clients in both B2B and B2C space including- Netflix, Karbonn Mobiles & Dell-EMC.

Dec 2013 – Jan 2014 · 1 mo · Mumbai Metropolitan Region

• Worked in the account planning department under the brand whisper, a Procter & Gamble product. Closely involved in brand planning and also studied in detail the advertising activities of whisper and its competitor brands.

Jun 2013 – Jul 2013 · 1 mo · Noida, Uttar Pradesh, India

• P2P Marketing assignment, in the Inside Sales department. A part of the ‘FLOOD IT’ initiative, involving direct online sales of HCL Computers, tablets and laptops to the prospective customers of Gujarat

Feb 2013 – Apr 2013 · 2 mos · Greater Delhi Area

• College lead at Dyal Singh, under the start young project. Promoting the project within the college premise, Organises various events of letsintern within college.

Dec 2012 – Dec 2012 · 0 mo · Noida, Uttar Pradesh, India

• Part of the winter promotion campaign across all the Dunkin stores in Delhi. Studied the promotional & marketing strategy for a new division which was launching Donuts in India. Worked closely with the marketing & sales manager to supervise the operations of the stores in NCR AREA