Jul 2025 – Dec 2025 · 5 mos · India · Remote

Nov 2022 – Jul 2025 · 2 yrs 8 mos · Gurugram, Haryana, India · Remote

• Created a pipeline of USD 40 million through marketing campaigns which contributed 44% of the CARR.
• Engineered a growth strategy that increased customer acquisition by 150% within six months.
• Handled a budget of $200000 globally. Designed, executed and optimized campaigns on multiple platforms
• Optimized the campaigns in order to bring down the CPL by 98.3%
• Increased the MQLs by 20% and brought down the cost by 78%.
• Increased the enterprise pipeline by 22% . Launched ABM campaigns on Nrich and 6sense creating a pipeline of $1.3Mn.

Oct 2021 – Sep 2022 · 11 mos · Bangalore Urban, Karnataka, India

• Developed & executed the GTM plan for a newly launched SaaS product from scratch, driving market adoption.
• Managed budgets & digital campaigns across all channels, optimizing ROI and performance.
• Launched ABM & inbound strategy with sales, generating $1M in new business pipeline.
• Conducted competitor research to refine website & paid campaigns, enhancing conversion rates.
• Designed & optimized landing pages using Hotjar & Google Analytics, improving engagement & lead quality.

Nov 2019 – Jul 2021 · 1 yr 8 mos · Gurugram, Haryana, India

• Executed global digital marketing campaigns, increasing website traffic by 18% and reducing bounce rate by 89.3%.
• Drove 70+ MQLs per month through multi-channel strategies.
• Led SEO initiatives, boosting organic traffic by 35% through top keyword optimizations.
• Devised & executed the GTM plan for Google Cloud-based SaaS product MAWP.
• Revamped website UI/UX & content, improving conversion rates by 10% for qualified leads.
• Executed targeted email campaigns, achieving a 15% conversion rate for MQLs.

Jul 2017 – Nov 2019 · 2 yrs 4 mos · Gurgaon, India

• Played a key role in scaling ARR from scratch to crores within a year.
• Negotiated & closed high-value deals with leading enterprises.
• Managed & optimized paid and organic campaigns, driving sustained growth.
• Tracked & enhanced campaign performance using web analytics & rigorous A/B testing.
• Led SEO strategy, including keyword analysis, backlinks, custom ads, and content, boosting website performance.
• Implemented data-driven insights from Google Analytics, improving traffic flow.
• Designed & deployed a CRM system with the tech team, enhancing BD team efficiency.

Jun 2016 – Jun 2017 · 1 yr · Jaipur, Rajasthan, India

• Managed Digital Campaign for country's most popular TV channel through twitter. Improvements based on twitter data analytics increased user engagement by 10,000 people and 15,000 tweets in 5 days.
• Managed promotion campaigns for channel's products.
• Collaborated with nation's top Business and Engineering Schools like Indian School of Business and IITs to develop strategies and improve User Engagement in MTV products.
• Used Facebook data to study societal trends and developed updates and campaigns. This increased the user likes by 2 lakh in 4 months.

Nov 2015 – Sep 2016 · 10 mos

• Conducted market research through offline campaigns for leading brands like CCD, ITC, Supersonic and Sunburn.
• Developed and advised ideas for campaigns which lead to increasing user engagement.

Oct 2013 – Sep 2015 · 1 yr 11 mos

• Worked as a team leader in IGIP chapter leading 5 people in a team. Dealing with the corporates and people all over the globe in order to execute the Global Internship Exchange Program.