Mar 2019 – Mar 2020 · 1 yr · Gurgaon, India

• Fast-track promotion to Youngest Business Head within 1.5 years
• Youngest member of “Organisation’s Managers Group” (top 50/3000)
• Spearheaded 30-member strong “Digital Transformation” vertical towards becoming IT service leader in India market
• Recruited, trained and mentored 20+ members within 6 months to formalize digital transformation's multi-discipline structure
• Won largest single ticket deal from SBI Card; Outperformed Oracle by demonstrating POC within 24 hours
• Accelerated revenues to transform 3-year-old loss-making applications vertical by up-sell at enterprises like PWC
• Delivered the migration of the SBI Card Intranet with 50% faster TAT by charting rigorous timeline, monitoring and optimizing resources
• Acquired pre-sales and solution designing skills on digital platforms and analytics tools to effectively lead delivery team

Aug 2017 – Mar 2019 · 1 yr 7 mos · Gurgaon, India

• Secured Tableau Gold Partnership for the firm by generating revenues through efficient sales forecast and pipeline generation
• Fostered personal relationships with key stakeholders across enterprises like AmEx, Fidelity and JLL to increase the share of wallet
• Achieved highest (80%) renewal rate among 20 Indian partners and 100+ sales persons of Tableau for FY 18 by enhancing user utilisation
• Boosted monthly services revenue by penetrating existing accounts and onboarding Oyo Rooms

Jul 2016 – Jul 2017 · 1 yr · Bengaluru Area, India

• Handpicked by the MD to devise the GTM strategy for the launch of nicotine cessation lozenge “Nixit”
• Managed 20+ member cross-functional team (R&D, Manufacturing, Sales, Creative, and Media agencies) to launch Nixit
• Reduced the manufacturing TAT of Nixit by 25% by initiating licensing and quality testing processes in parallel
• Ensured 100% compliance to guidelines to minimize the risk of unfavourable results and consequent delay
• Negotiated costs by 30% by evaluating 10+ ATL & BTL (creative, design and media) agencies and onboarded three
• Collaborated with creative agencies to develop brand character and communication for trade marketing and mass-media

Sep 2015 – May 2016 · 8 mos · New Delhi Area, India

• Delivered data driven input to the Assam election campaign team , to make BJP win for the first time in the state
• Authored two articles that were published in the January 2016 edition of DPR's monthly journal- The Nationalist

Dec 2014 – Mar 2015 · 3 mos · Gurgaon, India

• My project was studying the social media activities across different platforms of all big telecom players in the north Indian market. The key tasks were-
• Studying the Facebook, twitter and YouTube page of different players
• Analyzing their posts and the number of views each got
• Understanding what kinds of posts are popular and what works for customer engagement
• Comparing them with Videocon’s social media activities
• Key learnings were-
• Understanding the digital marketing platforms and how it works with views and clicks etc
• What customer engagement activities work on social media
• Customer relations and complaint resolution is the key for social media brand image

May 2014 – Jul 2014 · 2 mos · New Delhi Area, India

• I worked on two projects. The first one was to create a distribution channel for the newly launched car safe in the north Indian market. The second one was to garner market feedback on the current safes selling in the market.
• In the first project the key tasks were-
• Meeting different vendors in the car accessory hubs of Delhi and get their feedback on our product
• Search for the big distributors of car accessories in the north Indian market
• Negotiate the margins with different distributors
• Study the feasibility of each distributor, their authenticity and the volume of their network
• In my second project, the key tasks were-
• Visiting the different distributors and retailers of the Delhi circuit who sold Godrej safes and taking their feedback on how are the safes doing in the market and their overall experience
• Analyzing the problems identified through the interactions and understanding their root cause
• Recommending improvements to increase the sales of the safes as well as improve the vendor and customer experience
• My key learnings were-
• Knowledge about how the distribution channel for consumer durables work
• Challenges that a sales team faces on ground
• The pricing strategies and margins for consumer durables
• Relationship management with respect to vendors
• Dynamics of launching a new product and understanding of the consumer durable market

May 2013 – Jul 2013 · 2 mos · Mumbai, Maharashtra, India

• I was working on two projects. The first one was a research project on strategic opportunities for shower gels. The second one was managing the entire operations of the whitening deodorant campaign.
• In the shower gel project, the key tasks were-
• Identifying and comparing different brands in the category
• Understanding our market position and gauging the opportunities for our shower gel in the market by studying the strengths and weaknesses of our product as well as of the competitors
• The project involved a lot of on ground research which included visiting retail outlets both GT and MT and interacting with consumers to have a comprehensive feedback for our product and what improvements can be made.
• At the end of the project, I delivered a set of recommendations which were the strategic opportunities which could be tapped upon to better Nivea’s business in the shower gel category.
• The key tasks for the whitening deodorant campaign were-
• Liaisoning between different teams which included the call center, the digital marketing agency, the vendor and the customer and solving operational glitches for a smooth functioning of the campaign
• Reducing the number of back log calls at the call centre. Brought the numbers from 2000 to 200, increasing the efficiency by almost 20%
• Addressing customer complaints and making sure that they are resolved at the earliest
• Ensuring regular dispatch of armprints without much backlog by liaisoning between the armprint vendor and the courier agency to maintain timeline.
• Key learnings-
• How to comprehensively study a market and a product
• Understanding the consumer behavior
• What promotional tools should be adopted for different products, markets and campaigns
• Handling different teams, solving conflicts and getting work done
• Maintaining relations with people and customers