Toloy Tanridagli

CEO

Mumbai, Maharashtra, India24 yrs 5 mos experience

Highly Stable

Key Highlights

Proven track record in FMCG market leadership.
Expertise in P&L management and strategic business development.
Strong background in brand management and marketing strategies.

Stackforce AI infers this person is a senior leader in the FMCG sector with extensive experience in brand management and marketing.

Contact

Skills

Other Skills

FMCGMarketing ManagementBusiness PlanningStrategic PlanningTrade MarketingShopper MarketingBrand EquityCategory ManagementProduct MarketingMarketing StrategyBrand CommunicationBrand ArchitectureConsumer BehaviorInternational MarketingIntegrated Marketing

About

Executive with a career record of success in highly competitive FMCG markets. Decisive “big picture” business development leader with strategic vision and tactical execution to drive revenue, market share and profitability. Specialties: Business, Category/Brand Management, P&L Management, NPD development, Communication&Advertisement, FMCG, Marketing

Experience

24 yrs 5 mos

Total Experience

7 yrs 11 mos

Average Tenure

9 mos

Current Experience

The magnum ice cream company

President South Asia, Turkey, Middle East and Africa at The Magnum Ice Cream Company

Jul 2025 – Present · 9 mos

Unilever

7 roles

General Manager Ice Cream, South Asia, Turkey, Middle East and Africa

Feb 2024 – Aug 2025 · 1 yr 6 mos

General Manager Ice Cream, Middle East &Turkey

Jul 2022 – Feb 2024 · 1 yr 7 mos

Vice President NAMETRUB Foods and Ice Cream & Board Member

Dec 2021 – Jul 2022 · 7 mos

Vice President NametRub Ice Cream

Promoted

Feb 2018 – Nov 2021 · 3 yrs 9 mos

Responsible for the Ice Cream business in North Africa, Middle East, and Russia area as well as Turkey. Member of Turkey Unilever Board

Marketing Director Ice Cream

Jan 2016 – Feb 2018 · 2 yrs 1 mo

Brand Building Director Foods&Refreshment

Oct 2014 – Jan 2016 · 1 yr 3 mos

Brand Building Director; Beverages, Carte d'Or Dry Desserts & New Projects

Jan 2013 – Oct 2014 · 1 yr 9 mos

Kraft foods

4 roles

Marketing Manager-Salted Snacks&Powdered Beverages

Nov 2009 – Jan 2013 · 3 yrs 2 mos · Istanbul, Turkey

Management of Salted Snacks (Patos, Cipso, Cerezos brands) and Powdered Beverage (Tang brand) with full responsibility on P&L and budget
Preparation of strategic annual business plans
Developing and executing marketing programs (including advertisement)
Coordinating full company effort to meet category business and share targets
Consistent tracking and evaluation of the market and the consumers
Leading of mostly multi-national NPD, sourcing, restructuring and business development initiatives across different functions and decision centers in a global matrix organization

Marketing Manager-Chocolate&Coffee

Promoted

Jun 2007 – Nov 2009 · 2 yrs 5 mos · Istanbul, Turkey

Management of Chocolate (Milka and Toblerone brands) and Coffee (Jacobs and Maxwell House brands) categories with full responsibility on P&L and budget
Preparation of strategic annual business plans
Developing and executing marketing programs (including advertisement)
Coordinating full company effort to meet category business and share targets
Consistent tracking and evaluation of the market and the consumers
Leading of mostly multi-national NPD, sourcing, restructuring and business development initiatives across different functions and decision centers in a global matrix organization

Brand Manager-Coffee

Promoted

Sep 2005 – Jun 2007 · 1 yr 9 mos · Istanbul, Turkey

Brand Management of Coffee category (2 brands: Jacobs and Maxwell House) with full responsibility on marketing budget.
Developing and executing marketing programs (including advertisement)
Consistent tracking and evaluation of the market and the consumers
Leading of mostly multi-national NPD initiatives
Devising consumer &sales promotions/activities to build off-take

Assistant Brand Manager-Chocolate

Oct 2002 – Sep 2005 · 2 yrs 11 mos · Istanbul, Turkey

Responsible for Milka and Toblerone tablets. Reporting to category manager
Executing marketing activities according marketing plans and budgets
Consistent tracking and evaluation of the market and the consumers
Devising consumer &sales promotions/activities to build off-take

Assan aluminyum

Assistant Marketing Specialist

Oct 2001 – Oct 2002 · 1 yr · Istanbul, Turkey

Responsible for conducting all the activities related to pre-sales, sales, post-sales and marketing aimed to German speaking countries and the USA
Negotiating and giving offers to inquiries
Informing production planning department
Hedging the raw materials and currency for the accepted orders
Realizing delivery and post delivery operations of the produced goods.
Analysing new product opportunities
Planning and realization of business visits
Budgeting and reporting