Sep 2023 – Mar 2024 · 6 mos · Bangkok, Bangkok City, Thailand · On-site

Apr 2022 – Sep 2023 · 1 yr 5 mos

• Responsible for managing and improving seller and customer facing products for the multi billion dollar Automotive business across EU.

Mar 2020 – Apr 2022 · 2 yrs 1 mo

• Revolutionizing online shopping experience for the Indian consumer

Apr 2019 – Mar 2020 · 11 mos

• Biz Growth: Responsible for annualized business of INR 1500 Cr., spanning across several brands and SMEs, with YoY growth of 60%
• Brand Building: Using multiple marketing levers such as PLA, Banner Ads, Search Ads etc. to build salience of brands on the platform and grow them
• Future Readiness: Creating different avenues of competitive advantage for Flipkart, like Exclusivity, Private Labels, Brand Accelerator programs etc.

Mar 2018 – Apr 2019 · 1 yr 1 mo

• Revolutionizing TVs in India: Ensured astonishing growth YoY in a de-growing industry, by working closely with BD, Product, Finance, Analytics, Marketing, SCM and CX teams to provide an unbelievable and unmatched customer proposition
• New Launch Planning & Projection: Visualized product roadmap for new brands, based on comparison of brand equity and product portfolio gap, brand positioning and target customer profiling; chalked out ideal features’ list, desired pricing, marketing storyboard and sales projections of newly launched products
• Market Specific Growth: Created customized growth plans for different geographies, analyzing customer behavior, purchase pattern & wallet size
• Demand Forecasting and Capability Building: Worked with supply chain team to build capabilities for catering to peak demand, leading to Flipkart becoming the largest TV retailer in the country

Jun 2017 – Mar 2018 · 9 mos · Gurgaon, India · On-site

• Program Management: Designed and implemented partner profitability program Pragati for 1600 partners pan India, revamped trade incentive framework, to ensure better distribution, addressing concerns of viability, infra development and new investments, leading to creation of 6000 new distribution points
• Product Management: Managed installs, daily active user base, new feature development, user acceptance tests and UI design for in-house apps GOAL and mBOSS leading digitization in the organization. This resulted in greatly improving operational efficiency of the on field executives and helped with creating richer customer data management practices
• Distribution Effectiveness: Identifying gaps in distribution and designing future roadmap, through geographically customized product offering for better market penetration and higher market extraction, based on in house and market potential data points

May 2015 – May 2017 · 2 yrs · Gurgaon, India

• Business Growth and P&L Management : Led a 7 member team responsible for growth of business, delivered continuous growth for 15 months in a row, with massive improvement in profitability
• Registered 5x growth in GMV from May 2015 to July 2016, Profit margins improved by 40% (-30% to 10%) Y-o-Y
• Cataloging & Merchandising: Responsible for surfacing new selection and improved UI for better customer experience
• Achieved a growth of 228% in catalog size between May’15 to Apr’16, including addition of several int’l brands, resulting in higher conversions
• Marketing Planning: Designing, executing and evaluating promotion campaigns, gaining insights, sharing best practices etc.
• Designed and executed several thematic, seasonal and viral campaigns i.e. Universal Store
• Conducted thorough analysis to devise precise marketing communication plan for maximum customer engagement
• Stakeholder Management: Merchant & Customer Experience w.r.t. fulfillment, returns and other post purchase metrics
• Improved avg. shipping time upto 80% by implementing new policy, ensuring better customer experience
• Analytics: Insights on cost optimization w.r.t. Marketing, Sourcing and Logistics resulting in big steps towards profitability
• Data analysis, negotiations and backward integration led to reduction of sourcing cost by 20%, shipping cost by 15% and Customer Acquisition Cost by 30%
• New Segment Development: Pioneered the launch of Chinese truck tyres online, a first in India
• Liaised with int'l brands, importers, logistics players and transporters across the country for demand generation, achieved multi crore business from scratch, in a space of 4 months

Jan 2014 – May 2015 · 1 yr 4 mos · New Delhi Area, India

• Market Dominance: Responsible for sales volumes in Bareilly, Moradabad, Rampur (U.P.) and Haldwani, Nainital (Uttarakhand) areas: Managed a territory spanning 8 districts and total volumes of 300 vehicles every month and achieved market share of 94% and 89% respectively in UV and Pick Up segments. Achieved a retail growth of 52% overall in Bareilly territory, with a growth of 139% and 154% in Bolero and Pick Up respectively
• Stakeholder Liaising: Liaised with several banks and NBFCs to design and hold joint activities, to generate better prospects and better retails. Tied up with Second Hand car sellers and Car Insurance providers for generating more business and enhancing profitability for channel partners and achieving 360 degree customer connect
• Championing Initiatives: Designated Brand Champion for XUV 5OO, Rexton and Alfa Passenger; CRM Champion in Noida AO (West UP and UK), Implementing and driving execution of several CRM initiatives at Area Office level to ensure better customer satisfaction and customer data management

Apr 2013 – Dec 2013 · 8 mos · New Delhi Area, India

• New Business Initiatives: Rural Market Development - Designed a model to identify the Tehsil level market size in Rural India and manpower planning model for the same
• Carried out benchmarking with Tractor, Two wheeler, FMCG, FMCD sectors to understand the market potential and ideal distribution model for the same
• Sales Activation & Pipeline Management: Designed and carried out BTL marketing activity plan for a newly launched product, Verito Vibe, in Delhi NCR. Boosted visibility of products by designing unique Display Events and innovative promotional materials to create buzz. Designed a new follow-up tool to enable better Enquiry management by setting reminders and easier updating process
• Analysed car buyer data in New Delhi to gather market intelligence w.r.t. concentration and geographic distribution of UV buyers in New Delhi and drove the implementation pocket specific activation strategies

Apr 2012 – Jun 2012 · 2 mos · Mumbai Area, India

• Selected as a part of the Flagship Group Management Cadre (GMC) Summer Internship Program of the $16.2 billion Indian Conglomerate, part of a 64 member batch out of an applicant pool of over 3000
• Visited dealerships of M&M and competition (BMW, Mercedes, Audi, VW etc.) to study differences in the sales process carried out
• Visited high end brands across different industries (Fashion, Hospitality, Jewelry etc.) to identify and analyse different sales processes
• Gathered insights, conducted FAB analysis and recommended ideas to be incorporated in sales process of Ssangyong Rexton
• Awarded Pre-Placement Offer for Excellent performance (10 out of 64 interns)

Jun 2011 – Mar 2013 · 1 yr 9 mos · Gurgaon, India

• Liaised with several companies (~90) as the SPOC, strengthening MDI’s position in the corporate world
• Carried out placement of two batches, 2010-12(Final) and 2012-14(Summer), cumulative pool of 630 students, hosted a total of 158 companies
• Organised Presentation Week 2012, a corporate relations initiative with 400+ appointments across 8 cities over 5 days
• Re-branded INCENDO, MDI’s flagship platform for corporate engagement