Samuel Cheung

Associate Partner

United States23 yrs experience

Highly StableAI Enabled

Key Highlights

Drove 65% YoY revenue growth at Confluent.
Launched multiple successful Google Maps products.
Closed strategic deals impacting 10K+ schools.

Stackforce AI infers this person is a SaaS and EdTech expert with a strong focus on Go-to-Market strategies.

Contact

Skills

Core Skills

Go-to-market StrategyAi StrategyProduct Launch PlanningInternational ExpansionBusiness DevelopmentProgram ManagementSoftware Development

Other Skills

Sales ProcessesOperational PlanningCross-functional CollaborationsStrategic PlanningBusiness OperationsSales StrategyBusiness TransformationAnalytical SkillsPeople ManagementProduct LaunchEmerging MarketsStrategic PartnershipsEducational TechnologyResource ManagementScalability

About

Strategic Operations leader with 15+ years driving GTM transformation and revenue growth at Google, Confluent, and Microsoft. Combines deep expertise in AI strategy for operational efficiency with proven success in consumption model transformation, corporate planning (LRP/AOP), and cross-functional program leadership across Cloud/SaaS environments. Strategy & Growth: GTM Strategy & Planning · Consumption Model Transformation · Account Targeting & Segmentation · Sales Strategy & Enablement Operations & Leadership: AI Strategy for Operational Efficiency · Corporate Planning (LRP/AOP) · Cross-functional Leadership · Strategic Program Leadership

Experience

23 yrs

Total Experience

9 yrs 7 mos

Average Tenure

3 yrs 9 mos

Current Experience

Confluent

Director - Go-to-Market (GTM) Strategy & Operations

Jul 2022 – Present · 3 yrs 9 mos · Texas, United States

Drove a cross-functional C-suite initiative to build a high-propensity account targeting framework — using internal and 3rd party data to identify and prioritize in-market accounts, enabling field adoption through training and dashboards — resulting in 65% larger deal sizes, 4.4x higher win rates, and 4x greater conversion rates.
Developed and led 3 strategic growth programs across Digital Natives, Financial Services, and Confluent Platform — driving 65% YoY revenue growth in Digital Natives, exceeding the 53% target — deploying distinct cross-functional strategies tailored to each segment's unique challenges and opportunities.
Spearheaded a multi-year consumption transformation as core planning lead, aligning 13 cross-functional teams — including Sales, Finance, Customer Success, and Sales Comp — to transition Confluent from a bookings/ACV model to a usage-based consumption ARR framework.
Orchestrated Confluent's global annual planning process for 3 consecutive years across 750+ sales and customer success reps — encompassing quota setting, compensation redesign, and new GTM role definitions — applying AI to streamline project management and GTM enablement content creation.
Developed a 3-year LRP leveraging AI tools to accelerate TAM analysis across a $100B+ market opportunity, synthesize product roadmaps, and identify key use cases — informing future company-wide investments and GTM strategy.
Designed and implemented new product introduction processes across Field Operations, scaling customer outreach capabilities to generate incremental pipeline and unblock stalled deals.

Sales ProcessesOperational PlanningCross-functional CollaborationsStrategic PlanningBusiness OperationsSales Strategy+5

Google

4 roles

Head of Go-to-Market Programs and Operations - Google Maps Platform

Jun 2018 – Jun 2022 · 4 yrs

Led a team of program managers and strategists to launch three net-new Google Maps Platform products — Last Mile Fleet Solution, On Demand Rides & Delivery Solution, and Maps Platform Gaming Solution — developing GTM playbooks that established repeatable launch frameworks across Google Maps Platform’s $1B/year business, with Last Mile Fleet and On Demand Rides & Delivery each reaching $100M+ in revenue.
Established core business operations for Google Maps Platform — driving TAM analysis, target account prioritization, and pipeline metrics to inform GTM strategy and investments — with monthly and quarterly reporting to VP and GM leadership.

Sales ProcessesOperational PlanningCross-functional CollaborationsProduct Launch PlanningStrategic PlanningBusiness Operations+5

Head of Go-to-Market Programs and Operations - Chrome OS

Promoted

Apr 2016 – Jun 2018 · 2 yrs 2 mos

Led a team of 5 program managers across US, Canada, UK, Singapore, and South Africa to drive annual Chrome OS device portfolio planning — defining the product launch roadmap, developing GTM playbooks, and overseeing global launch execution including expansion into 5 new international markets.
Established a net-new Android Apps on Chromebooks program from scratch, engaging 30+ developers at product launch through app testing, developer outreach, and device seeding — scaling developer partnerships and optimizing app quality over time.
Served as Chief of Staff to Chrome OS VP of Product, overseeing annual planning and a multi-million dollar global GTM budget across Product, Operations, Marketing, and Engineering.

Operational PlanningCross-functional CollaborationsProduct Launch PlanningStrategic PlanningBusiness OperationsPeople Management+5

Senior Program Manager, GTM & Business Development - Emerging Markets

Nov 2012 – Mar 2016 · 3 yrs 4 mos

Led a team across 5 APAC sites to close strategic government deals with Ministries & Departments of Education across India, Thailand, Philippines, Indonesia, and Nepal — advancing internet access and education technology adoption across 10K+ schools and universities, growing Google Apps for Education users by 7M+ — managing a $10M global program budget.
Developed and managed 30+ Cloud partners and resellers across APAC — driving OEM and telco deals that launched Chromebooks for the first time in Thailand and Indonesia, establishing a competitive foothold against Microsoft and Apple.

Business DevelopmentCross-functional CollaborationsProduct Launch PlanningEmerging MarketsStrategic PartnershipsPeople Management+6

Technical Program Manager - Android & Search R&D

Nov 2008 – Oct 2012 · 3 yrs 11 mos

-- Led data center infrastructure planning and global scale programs for Google Search R&D, Android Marketplace (now Play Store), and Android Music (now YouTube Music) — scaling Marketplace to 100M+ users and driving Music from 1M Beta users to GA rollout across 100M+ devices.

Resource ManagementProduct Launch PlanningScalabilityCapacity PlanningProgram ManagementAnalytical Skills+1

Microsoft

Software Design Engineer

Jan 2003 – Oct 2008 · 5 yrs 9 mos

Developed and tested backend data storage systems for Hotmail — one of the world's leading email platforms — supporting a major infrastructure migration from Unix to Windows servers.

Project ManagementUnixSoftware DevelopmentStorageTestingAnalytical Skills