Deepak Doguparti

Product Manager

Hyderabad, Telangana, India9 yrs 1 mo experience

AI Enabled

Key Highlights

Led product strategy for innovative AdTech solutions.
Achieved significant revenue growth through strategic initiatives.
Expert in product management and fintech solutions.

Stackforce AI infers this person is a Product Manager specializing in AdTech and Fintech solutions.

Contact

Skills

Core Skills

Product StrategySoftware As A Service (saas)Mobile ApplicationsCompetitive AnalysisUser Experience (ux)

Other Skills

Pricing StrategyNegotiationGenerative AIStrategyUser BehaviorGo-to-Market StrategyStakeholder ManagementBusiness StrategyAnalyticsE-commerceIT StrategyBusiness AnalysisTelecommunicationsSoftware Development Life Cycle (SDLC)Agile Methodologies

About

Deepak Doguparti has a keen interest in technology and is passionate to use it as a medium to solve everyday problems. He leads the product strategy Traffic Cop, which helps publishers and Ad tech platforms(MCM's & GCPP's) combat Ad revenue loss through fraudulent traffic, click spam and maintain Google compliance policies along with the Flagship PubGuru Ads product helping the publishers to maximize Ad revenues using sophisticated features like header bidding, AI floors and innovative Ad formats. He led the Payments and Mobile App product teams at WorkMarket by ADP, driving the product vision, strategy, and roadmap - To facilitate quicker, secure, and compliant payments for gig workers. He has worked on some strategic marketplace initiatives along with the core payments platform impacting the overall monetization of the platform. Prior to ADP, he had worked on enriching the JioAds platform on AdTech, Analytics, Data Monetization products to better utilize consumer data, build products & help advertisers achieve better ROI.

Experience

9 yrs 1 mo

Total Experience

1 yr 5 mos

Average Tenure

7 mos

Current Experience

Zenoti

Lead Product Manager

Sep 2025 – Present · 7 mos · Hyderabad, Telangana, India

Zenoti's AI-driven Marketing Platform

Monetizemore

Principal Product Manager

Nov 2023 – Jul 2025 · 1 yr 8 mos · Remote

Re-positioned Traffic Cop as a SaaS offering for AdTech platforms, to help detect & prevent Ad fraud through Invalid traffic and AI driven compliance checks safeguarding Ad revenues & Ad RPMs
Spearheaded light-weight PubGuru Lightning Ad script product from scratch leading to 30% faster Ad renders, increasing clients Ad revenue by ~60% making a strong-hold in the LATAM market.

Product StrategyPricing StrategySoftware as a Service (SaaS)NegotiationGenerative AI

Adp

Senior Product Manager - II

Jun 2022 – Nov 2023 · 1 yr 5 mos · Hyderabad, Telangana, India

WorkMarket by ADP - Market's leading compliant independent contractor management platform
Payments, Mobile App - iOS, Android
Partnered with global fintech partners like GIACT & PLAID to reduce the freelancers onboarding time by 95% and hence reduce the new user churn by 30%.
Redesigned the gig-worker payout stack (ACH, PayPal, Hyperwallet, Wisely) for 90K freelancers - cut Avg. payments time from 2 days to less than 1 hour, hence lifting the 30-day freelancer retention by 30% QoQ
Strategized and launched Worker Monetization for freelancers leveraging WM Marketplace leading to additional revenue of ~$120k annually.
Led Payment Fraud prevention module based on client risk profile & platform security, reducing the fraud incidents of ~ $5 Mn YoY
Fostered Growth mindset by mentoring 3 PMs from ADP’s PM Community and coached 2 PM interns to thrive and succeed as a PM

Product StrategyCompetitive AnalysisStrategyMobile ApplicationsUser Experience (UX)User Behavior

Jio

Product Manager, JioAds

Dec 2020 – Jun 2022 · 1 yr 6 mos

Jio Ads - AdTech, Analytics, Data Monetization
Lead the product strategy for Ad Retargeting product for demand partners to maximize the Return on Advertising Spend(ROAS).
Enriched the Jio Ads platform to enhance Audience engine, Demand(DSP), Supply(SSP), SDK’s, etc. capabilities
Delivered one of the market’s 1st Contextual Ad targeting product using Computer Vision(AI/ML based) on OTT’s with Ecommerce Ads
Collaborated closely with Data scientists, Engineering, UI/UX, QA, Ad Ops, Business, Sales team, Advertisers, etc.

Competitive AnalysisUser BehaviorStrategyUser Experience (UX)

Mphasis

Assistant Manager - Product & Strategy

May 2019 – Dec 2020 · 1 yr 7 mos · Bengaluru Area, India

Assistant Manager, Product & Strategy
Lead product development of Internal Resource management application for Recruiters, Hiring Managers and employees.
Managing an Application for Internal Resource management, achieving a three-fold increase in position closure rate
Responsible for formulating the algorithm, product roadmap for digitalizing the customer journey
Evaluate weekly, monthly metrics to reflect on decision making resulting in a reduction in TAT by 8 days
Analyze operational/financial parameters & incorporate business trends in the Operations Planning process
Responsible for conceptualizing & driving key strategic initiatives realizing savings of USD 220 k

Competitive AnalysisUser Experience (UX)

Nokia networks

Product Management Analyst

Jul 2015 – Jun 2017 · 1 yr 11 mos · Bengaluru Area, India

Product Analyst – Led Client Requirements for 4G LTE Products
Conducted User Research with 100+ customers to understand the pain points on the Base Transceiver Station portal and shipped enhancement features to increase engagement by 25%
Worked on requirement gathering, quality assurance (UAT) for the Dynamic Energy Saving feature, achieving savings of USD 2Mn annually.
Monitored Product Metrics and consolidated weekly/monthly performance reports to help leadership derive actionable insights and contingency plans.