Sneha C

Business Development Executive

Bengaluru, Karnataka, India3 yrs 6 mos experience

Key Highlights

Achieved 53% growth in sales share.
Developed a cybersecurity awareness program with 90% completion rate.
Expert in user growth and business strategy.

Stackforce AI infers this person is a growth strategist with expertise in e-commerce and cybersecurity.

Contact

Skills

Core Skills

User GrowthBusiness StrategyBusiness OperationsGrowth StrategiesCyber SecurityRisk Management

Other Skills

Catalog ManagementFunnel OptimizationCategory ManagementCategory StrategyData AnalysisCross-team CollaborationMicrosoft SecurityRequirements GatheringTraining DevelopmentEndpoint SecurityTeachingInterpersonal CommunicationTeam LeadershipPerformance BenchmarkingExecutive-level Communication

About

I work at the intersection of user growth, business strategy, and execution, helping teams identify the right problems to solve and translate insights into measurable impact. My experience spans user growth and business-facing roles, where I’ve worked on improving funnels, understanding user behavior, and driving growth initiatives by collaborating closely with product, category, marketing, and operations teams. What excites me most is problem framing - breaking down ambiguous business challenges, prioritizing what truly matters, and aligning stakeholders toward a clear direction. I enjoy roles that require structured thinking, cross-functional coordination, and decision-making under uncertainty. I’m particularly interested in growth strategy, business operations, internal strategy, where I can contribute beyond execution - shaping decisions, improving processes and enabling teams to perform at scale. Currently focused on deepening my skills in business strategy, growth decision-making, and stakeholder influence, with a long-term aspiration to grow into business leadership roles.

Experience

3 yrs 6 mos

Total Experience

1 yr 1 mo

Average Tenure

3 mos

Current Experience

Meesho

Associate Marketing - User Growth

Feb 2026 – Present · 3 mos · Bengaluru · On-site

Catalog ManagementFunnel OptimizationUser GrowthBusiness Strategy

Kpn fresh

Senior Category Executive

Dec 2024 – Jan 2026 · 1 yr 1 mo · Chennai · On-site

Managed category performance across Chennai, Bangalore & Hyderabad, covering 4,000+ SKUs and ₹39 Cr annual GMV.
Achieved 53% growth in Staples sales share and improved user penetration by 24%, adding ₹30L+ incremental revenue.
Increased AOV from ₹523 → ₹578 (10.5%) by prioritizing high-value SKUs and improving in-app visibility.
Improved gross margin from –0.22% → +0.18% through pricing resets and vendor margin optimization.
Eliminated FOOS SKUs across 3 cities by fixing listing gaps and aligning supply, catalog, and store operations.
Grew branded contribution to 20% of GMV through brand monetization, in-app promotions, and availability tracking.
Recovered ₹10L/day in declining sales trend by correcting SKU mix and reactivating top-performing inactive SKUs, generating ₹1.2L/day from revived items.
Built Excel dashboards for retention, penetration, conversion, and weekly trend insights to support faster decision-making.
Led catalog readiness for new store launches in 3 cities, ensuring accurate listings, attributes, and search optimization from Day 1.
Automated a city-specific product ranking system, boosting AOV by 10.5% and improving replenishment planning.
Executed procurement plans with supply chain teams, improving inventory flow and fulfillment across 120+ stores.
Identified high-margin SKUs and launched targeted promotions, increasing category profitability and driving ₹2L+ in monthly
online sales.
Created BRDs, SOPs, and workflows to streamline processes and enhance cross-functional coordination.

Category ManagementCategory StrategyBusiness OperationsGrowth Strategies

Avasoft

2 roles

Cyber Security Engineer

Aug 2023 – Nov 2024 · 1 yr 3 mos · Chennai

Conducted enterprise risk assessments across Microsoft 365 ecosystem (Entra ID, Intune, Defender, Purview).
Implemented NIST & ISO 27001-aligned frameworks ensuring operational compliance & business continuity.
Reduced vulnerabilities via SonarQube, OWASP ZAP & Git leak detection, minimizing operational security risks.
Deployed data protection & DLP protocols, strengthening governance and enterprise-wide compliance.
Developed and launched a cybersecurity awareness program for 1,200+ employees, achieving a 90% completion rate and 40% reduction in incidents through data-driven engagement tracking.
Enhanced onboarding efficiency by 30% through interactive training documentation for Cybersecurity awareness.

Microsoft SecurityRequirements GatheringCyber SecurityRisk Management

Trainee Engineer

Feb 2023 – Jul 2023 · 5 mos · Chennai

Orchestrated device security measures using Microsoft Intune, configuring and deploying tailored security policies aligned with industry best practices for endpoint security .

Endpoint SecurityCyber Security

Self-employed

Teacher

Oct 2021 – Sep 2022 · 11 mos · Chennai, Tamil Nadu, India

Engaged as a self-employed educator, providing comprehensive teaching services to students from grades 3 to 10.

TeachingInterpersonal Communication

Viral fission

Campus Ambassador

Oct 2020 – May 2021 · 7 mos · Chennai, Tamil Nadu, India

I worked as a campus ambassador for viral fission by creating social media posts and participated in various tasks assigned and actively took part to upgrade my level through various social media apps.