Feb 2025 – Nov 2025 · 9 mos · Remote

• I joined Internshala to work closely with my close friend and IIT Madras batchmate, Sarvesh, during a pivotal phase in the company’s journey. The role focused on driving strategic initiatives and growth across multiple parts of the business as the company prepared for its next phase of scale.
• During this period, I worked on a range of initiatives across strategy, growth and new initiatives, including:
• 1. Shaping growth strategy across Internshala’s key verticals including internships, fresher jobs and skilling.
• 2. Identifying and building new growth opportunities leveraging Internshala’s strong distribution among college students across India.
• 3. Working on initiatives to deepen customer understanding and improve long-term candidate retention on the platform.
• 4. Exploring product and ecosystem opportunities around career guidance and employability outcomes.
• 5. Supporting strategic planning and growth experiments across the platform. I directly oversaw Performance Marketing as a function until we hired someone.
• 6. Supported the fund-raising and merger and acquisition conversations and pitches.
• More broadly, the role involved thinking through how Internshala could expand its market share and strengthen its position as the starting point for students’ careers in India.
• Personally, I truly enjoyed working closely with Sarvesh during this phase. The journey ended sooner than I would've liked when Internshala exited to upGrad. While that meant my role came to a close earlier than anticipated, I’m genuinely happy that Internshala found an apt home for its next stage of growth.

Aug 2024 – Jan 2025 · 5 mos · Bengaluru, Karnataka, India · On-site

Aug 2023 – Aug 2024 · 1 yr · Bengaluru, Karnataka

• Have been working on a few side projects. Tried to do a b2b startup. And realized that b2b isn't for me. Here is what I've worked on (I played a significant role in development using AI code in the below products):
• 1. https://play.google.com/store/apps/details?id=com.musicgeneration.story_time_v0 - built an android app for my 4 year old myself, with help from Gemini / GPT. The whole intention is for it to read out personalized image stories to him with him as the hero alongside his favorite characters. Loved the process, and am Exploring if there is something more that can be done in this space.
• 2. https://www.saleso.ai/product/website-content-feedback-tool - a product that gives feedback on website content for both b2b and b2c websites.
• 3. https://www.musicgenerationai.com/ - a product that gives detailed feedback on your Instagram Reels including its content, music and visuals.
• Did a lot of exploration on ai tools and products. I do believe that Indian startups will need to build very strong applications. That's our strength and the underlying infra tailwinds are massive!

Mar 2022 – Jun 2023 · 1 yr 3 mos · Bengaluru, Karnataka, India · On-site

• Apna Jobs, New Initiatives, Skilling:
• Spearheaded the launch of three trial courses, identifying optimal price points for Apna's target group. Built and refined the Banking Course from scratch, overseeing content, sales pitch, and product development, achieving an industry-high conversion rate of 4.5%. Successfully launched multiple batches, with monthly sales reaching double-digit lakhs.
• Apna Jobs, Strategy and Operations, Community:
• Led the community team to align quarterly OKRs with organizational priorities and established key metrics to monitor progress. Implemented a content strategy that improved CSAT from ~55% to ~63%. Fostered a culture of experimentation, yielding insights on retention and content preferences. Collaborated with operations to expand the creator base by 30% in one month, improved weekly retention by ~5%, and guided the product team on feature roadmaps. Mentored a new analyst to provide proactive analytical support.

Dec 2020 – Jan 2022 · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

• All things Business at Headfone, which is building a platform for vernacular stories in India. With stories (both fiction and non-fiction) being uploaded by professional content creators and soon-to-be-discovered content creators, Headfone has already raced away to millions of downloads in a short while. As head of business, I do all all things growth , new opportunity identification, brand building, team building and more . My achievements at Headfone are below:
• Headfone, Product:
• I drove “Let’s Talk” conversation experiments to understand prompted content creation behavior, and spearheaded the strategy and roadmap for Headfone Live (Clubhouse was big at that time), including defining metrics and conducting user testing and feedback rounds. Launched Headfone Live with an initial lineup of speakers and concepts, exploring monetization experiments.
• Headfone, Data Analytics
• Led the “Ad Retention” study, improving D1 retention by 25% and identifying further improvement avenues. Enhanced D28 retention by 30% through analyzing top-performing shows for engagement ads. Improved Notification CTR by 9% through optimal notification mix recommendations and developed proficiency in MySQL and Python for data analysis and visualization.
• Headfone, Marketing
• Boosted organic YouTube video views by 139% over six months with content marketing efforts. Conducted experiments on ad variables to optimize CAC and retention, improving overall retention from ads by 25%. Successfully launched series-specific ads and conducted email marketing experiments to understand retention impacts. Engaged a PR firm for fundraise campaigns and author interviews, and improved app install rates through ASO experiments.
• Headfone, Content
• Built a robust system for growing the content community, which significantly supported retention and engagement efforts.

Jul 2019 – Nov 2020 · 1 yr 4 mos

• As Product Marketing Manager, I straddle both Product-related and Marketing-related roles.
• 1. New Product strategy - I play a role in definition of new products from the business/consumer point of view. This includes the software roadmap (OTAs, mobile app), the long term product roadmap (including new line of scooters, ecosystem products, charging products).
• 2. Insights - I oversee the insights function - this includes industry and market level insights, consumer insights (including Voice of customer), insights to facilitate new products, and insights to guide UI/UX decisions.
• 3. Media (Digital, Offline) - I oversee the revenue generation activities at Ather including all Digital Marketing, Offline Marketing, product/city launches.
• 4. Consumer engagement (community, offline) - I oversee the end to end engagement function. This includes engaging customer before they enter the Ather community through offline events, engaging consumers who are part of the Ather community, and engaging the owners post purchase.

Aug 2017 – Jul 2019 · 1 yr 11 mos

Jul 2012 – Jul 2017 · 5 yrs · Bangalore, India

• For ages, Backpacks have been a stagnant category in terms of their features. Lumos has revolutionized this sleepy sector with its portfolio of innovative Smart Backpacks. Lumos portfolio of Solar-Fabric Backpacks and Aster Backpacks have been sold in over 50 countries and have earned rave reviews from its customer base. Lumos is a rare startup that designs, makes and sells a premium made-in-India product in countries like Germany, USA and Australia. Lumos’ quality and standards are recognized world-over - The Lumos ThrillSeeker was voted by BikeMagazin.de as one of the “15 innovations” at EuroBike-2015. The Aster, the World's safest cycling backpack, re-defines safety for its wearers through its in-built turn indicators, brake lights, crash detection and anti-theft features.
• As the founding CEO of Lumos, I built a cross-functional team. I also defined, built and managed 3 unique products through the entire product life cycle - from concept and customer research to final shipment and post-sales support. I set-up and managed distributor relationships across 5 countries. I also helped build a very active customer community and directly managed customer relationships, from pre-sales to post-sales, across 2,600 customers from 50+ countries.
• At Lumos, we are proud of a unique team where fashion designers work along-side electronic engineers to create new and innovative global products. Lumos was selected by Nasscom as one of Top-50 Emerging startups and has been featured in several leading publications in India, US, Mexico and Germany.

Sep 2010 – Mar 2012 · 1 yr 6 mos

• Alitum Management solutions helps mid-sized companies scale up by building a strong and robust business performance system for them. Alitum's BPM systems help the promoters de-centralize the management of the company without sacrificing the culture or the vision. Additionally, Alitum helps its clients over middle-management shortage through our system.

Apr 2010 – Jun 2010 · 2 mos

• Helped a leading Indian energy player navigate through an important phase of the new product development process.

Jun 2005 – May 2009 · 3 yrs 11 mos

• Worked chiefly on Product and Technology Marketing. This tbeing responsible for competitive analysis, product and technology positioning, and writing articles and white papers to setup the positioning. Additionally, I was involved with several accounts and played a strong pre-sales role in key account across the world.