Anup Shah

Digital Marketing Specialist

Mumbai, Maharashtra, India14 yrs 11 mos experience

Highly Stable

Key Highlights

15 years of experience in marketing leadership
Proven track record in driving brand campaigns
Strong stakeholder management across global organizations

Stackforce AI infers this person is a Marketing Leader in the Entertainment industry with a focus on strategic brand campaigns.

Contact

Skills

Core Skills

Entertainment MarketingCampaign ExecutionCustomer AcquisitionMarketing StrategyFilm MarketingCorporate StrategyM&a

Other Skills

Attention to DetailCross-functional Team LeadershipContent PlanningTeamworkMarket AnalysisContent StrategyDriving ResultsMarketing OperationsCommunicationMarketing AnalyticsCustomer InsightTalent ManagementBusiness StrategyBrand ManagementProject Management

About

Seasoned marketing leader with 15 years of overall experience driving strategy and integrated brand campaigns for global organizations, with proven business results and stakeholder management experience.

Experience

14 yrs 11 mos

Total Experience

3 yrs

Average Tenure

Current Experience

Netflix

Film & Series Marketing

May 2024 – Feb 2026 · 1 yr 9 mos

Part of Core Team leading Marketing & Strategy for Netflix India Shows with lead KPIs being brand building and service starters
Shaped the creative direction and campaign identity for a range of shows across genres – Dabba Cartel | Kurukshetra | Rana Naidu S2 | The Great Indian Kapil Show | Maamla Legal Hai S2 | Family Business | Maa Behen | Raat Akeli Hai 2
Awards – Award wins for Best Media Strategy (Emvies) and Best Consumer Experience (Exchange4media)
Strong Stakeholder Management - Partnered cross functionally with senior leadership across Content, Publicity and Product, and collaborated with external producers, directors and on-screen talent to align creative ambition with brand strategy

Campaign ExecutionEntertainment MarketingAttention to DetailCross-functional Team LeadershipContent PlanningTeamwork+25

Amazon

Senior Marketing Manager

Mar 2020 – May 2023 · 3 yrs 2 mos · Mumbai, Maharashtra

Spearheaded 30+ marketing campaigns for Movies and Shows across multiple languages – Hindi, Tamil, Telugu, Malayalam and Kannada
Managed multi-media budgets, significantly reducing customer acquisition costs
Pioneered Strategy for Non – Fiction Slate
Led efforts into developing future facing monetization work streams such as merchandising for the slate
Built deep cross-functional relationships with the Content, Creative, PR, Social, Digital and media teams to drive 360 campaigns that drove considerable growth in awareness and consideration for the content and brand
Team management - led a team of 2 across campaigns

Customer AcquisitionContent PlanningCross-functional Team LeadershipMarketing OperationsDriving ResultsCommunication+2

Fox star studios

Manager - Film Marketing

May 2014 – Mar 2020 · 5 yrs 10 mos

Planned media for 25+ Bollywood films which collected $300 mn+ at the box office. Redefined planning frameworks and media mix models to drive more marketing efficient opening box office day collections - Prem Ratan Dhan Payo became the highest day 1 grosser - $4.7 mn (INR 39 cr) with 50% of the media spends of the previous highest grosser (Happy New Year)
Oversaw financial control of $20 mn+ project budgets across all films – monitored ROI and optimized spends.
Led 360° marketing campaigns for a diverse slate of films which garnered $150mn+ at the box office (i) Chhichhore and M.S.Dhoni – An Untold Story: only two Sushant Singh Rajput films to cross $12 mn (INR 100 cr) mark at the Box Office (ii) Baaghi 2 became and remains Tiger Shroff’s highest grossing film till date - $19 mn (INR 175 cr)
Led research initiatives to generate insights into existing content and movie consumption trends – deployed these consumer insights to modify existing film content and improve efficiencies in marketing spends
Team management – led a team of 2 across media and project campaigns

Customer AcquisitionContent PlanningMarket AnalysisFinancial PlanningProject ManagementFilm Marketing

Bennett, coleman and co. ltd. (times group)

Deputy Manager, Corporate Strategy and M&A

Jan 2012 – Sep 2013 · 1 yr 8 mos · Mumbai

Formulated, reviewed and validated business plans and strategy for new business initiatives (for eg. The Times Centre for Learning) for the group in direct conjunction with the BCCL shareholders and senior management
Was involved in negotiations and formulating detailed deal sheets on the M&A buy side deals

StrategisingAttention to DetailCorporate StrategyM&A