Tulika Srivastava — Co-Founder
I have 9+ years of experience across product marketing, GTM, and integrated marketing, working across consumer tech and entrepreneurial environments. This has helped me build strong cross-functional skills and a solid understanding of how to translate consumer insight into clear positioning, launches, and growth initiatives. Over the last several years, I’ve focused on deepening my craft in product marketing, building a strong GTM mindset, sharpening storytelling and messaging, and developing the judgment needed to balance brand thinking with execution in complex, fast-moving environments. In my current role, I work on marketing for consumer technology products, partnering closely with product, research, sales, agencies, and ecosystem partners. My work spans localisation, launch planning, and ongoing optimisation, with a focus on making offerings feel relevant, intuitive, and culturally grounded for the market. My strengths include: - Turning consumer and market insight into clear narratives and positioning - Structuring ambiguous problems into actionable GTM plans - Working across cross-functional and partner teams to drive execution - Using storytelling to bridge the gap between products and people I’m driven by curiosity, a love for reading and storytelling, and a constant desire to learn and refine my craft. Always open to thoughtful conversations and collaboration opportunities.
Stackforce AI infers this person is a Product Marketing Specialist with expertise in consumer technology and integrated marketing.
Experience: 5 yrs 11 mos
Skills
- Product Marketing
- Marketing Strategy
- Brand Strategy
- Digital Marketing
- Stakeholder Management
Career Highlights
- 9+ years in product marketing and GTM strategies.
- Expert in translating consumer insights into marketing narratives.
- Strong cross-functional collaboration with diverse teams.
Work Experience
Apple
Marketing Manager (8 mos)
Product Marketing Manager (3 yrs 10 mos)
The Wezemble Square
Co-Founder | Head of Marketing (5 yrs 8 mos)
EY
Associate Analyst (1 yr 5 mos)
Education
Business Administration and Management at UCLA Anderson School of Management
Bachelor of Technology - BTech at Amity University