Tulika Srivastava

Co-Founder

India5 yrs 11 mos experience
Highly Stable

Key Highlights

  • 9+ years in product marketing and GTM strategies.
  • Expert in translating consumer insights into marketing narratives.
  • Strong cross-functional collaboration with diverse teams.
Stackforce AI infers this person is a Product Marketing Specialist with expertise in consumer technology and integrated marketing.

Contact

Skills

Core Skills

Product MarketingMarketing StrategyBrand StrategyDigital MarketingStakeholder Management

Other Skills

SalesMarketingRetail MarketingBrand ManagementSocial Media MarketingCampaign ManagementSales and MarketingCommunicationBelow the Line AdvertisingMarketing CampaignsIntegrated MarketingLeadershipStrategic Marketing ManagementMulti-Channel MarketingProject Management

About

I have 9+ years of experience across product marketing, GTM, and integrated marketing, working across consumer tech and entrepreneurial environments. This has helped me build strong cross-functional skills and a solid understanding of how to translate consumer insight into clear positioning, launches, and growth initiatives. Over the last several years, I’ve focused on deepening my craft in product marketing, building a strong GTM mindset, sharpening storytelling and messaging, and developing the judgment needed to balance brand thinking with execution in complex, fast-moving environments. In my current role, I work on marketing for consumer technology products, partnering closely with product, research, sales, agencies, and ecosystem partners. My work spans localisation, launch planning, and ongoing optimisation, with a focus on making offerings feel relevant, intuitive, and culturally grounded for the market. My strengths include: - Turning consumer and market insight into clear narratives and positioning - Structuring ambiguous problems into actionable GTM plans - Working across cross-functional and partner teams to drive execution - Using storytelling to bridge the gap between products and people I’m driven by curiosity, a love for reading and storytelling, and a constant desire to learn and refine my craft. Always open to thoughtful conversations and collaboration opportunities.

Experience

5 yrs 11 mos
Total Experience
2 yrs 7 mos
Average Tenure
8 mos
Current Experience

Apple

Marketing Manager

Aug 2025Present · 8 mos · India · Hybrid

Google

Product Marketing Manager

Oct 2021Aug 2025 · 3 yrs 10 mos · Gurugram, Haryana, India

SalesMarketingRetail MarketingProduct MarketingMarketing Strategy

The wezemble square

Co-Founder | Head of Marketing

Feb 2016Oct 2021 · 5 yrs 8 mos · Gurugram, Haryana, India

  • Extensive experience in developing and implementing Brand Strategy, Digital Marketing
  • Strategy, and Branded Content
  • ∙ Monitored the consumer lifecycle to drive higher customer retention and increase
  • engagement with the brand.
  • ∙ Managed social media campaigns to drive awareness, conversation, and affinity for
  • Improving conversion rate by monitoring and optimizing campaigns, and measuring the
  • performance of CTAs.
  • ∙ Led the development of business development and marketing collaterals such as pitch decks,
  • publications, through-the-line digital assets, merchandise, and events.
SalesMarketingBrand ManagementBrand StrategyDigital Marketing

Ey

Associate Analyst

Sep 2014Feb 2016 · 1 yr 5 mos · Gurugram, Haryana, India

Stakeholder Management

Education

UCLA Anderson School of Management

Business Administration and Management — General

Amity University

Bachelor of Technology - BTech

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