Nov 2020 – Present · 5 yrs 6 mos

• Leading product led growth for Paytm Wallet

Aug 2019 – Present · 6 yrs 9 mos

• Leading Recharges and Utilities Product for Paytm platform

Jan 2018 – Present · 8 yrs 4 mos

• Promotion Engine Product
• Leading the 'Paytm Central Promotion Engine' product and growth initiatives
• Owning the product roadmap and working closely with CxO’s to prioritize promotion and cashback campaign requirements
• Launched ‘Gamified cashback campaigns’ across verticals liked Payments, Paytm Mall, Paytm Bank, Travel, Movies, Recharges and Utilities, Gold etc. Increased repeat users and transactions by recording over 50 million transactions within one month of launch.
• Increased repeat user rate by approx. 15% across key business verticals
• Undertaking other initiatives - improving conversion from product detail page to checkout, making the promotions product multi-lingual, displaying personalized offers to users, running segmented campaigns, launching 'Lucky Lifafa' as a surprise gratification tool for users post order purchase experience.

Sep 2017 – Dec 2017 · 3 mos

• Paytm Inbox
• Successfully launched the messaging platform ‘Paytm Inbox’
• Introduced features like image & location sharing, text messaging, sending and receiving money
• Garnered a DAU of 4.5 million & over 450 million messages were exchanged in the first 3 months of launch
• Increased % P2P transactions through Inbox by 2x by introducing hooks in the app to increase traction on the platform & enhancing the user experience of sending and receiving money

May 2015 – Aug 2017 · 2 yrs 3 mos · Greater Delhi Area

• (Kraftly is an online C2C platform that enables small and medium sellers to sell their unique products to buyers)
• Led a team of 6 product managers to drive seller & buyer growth & engagement for the marketplace
• Conceptualized and built the first version of the android, ios app and website of Kraftly
• Doubled the Seller Engagement % by introducing features like Buyer - Seller Chat, Seller Analytics, Seller CLM tool, Seller coupon management
• Led the ‘Seller Community’ project and organized focussed seller group discussions to gather seller feedback
• Increased % Sellers getting orders by 61% by driving seller self-generated orders, improving search & discovery experience
• Improved Seller Activation by 48% by setting up seller lifecycle communication & optimizing drops in onboarding funnel
• Increased app conversion by 3.5x by increasing buyer engagement through lifecycle communication and in-app properties,
• analysing discovery & conversion funnels, improving the search algorithm, introducing deals and best offers
• Received the “Star Performer of the Year” award as an appreciation for my contribution to the business

Mar 2014 – May 2015 · 1 yr 2 mos · Greater Delhi Area

• (Kartrocket is a B2B SAAS platform that creates online E-commerce stores for small and medium sellers)
• Increased Sign up to Store Creation Rate by 25% by improving the merchant onboarding experience on the platform
• Launched mobile version (WAP) for all Kartrocket online stores
• Reduced time for order processing and fulfilment by implementing bulk shipment creation algorithm for the flagship shipping
• product ‘Shiprocket’

Jul 2013 – Feb 2014 · 7 mos · Greater Delhi Area

• (Admiral India is a U.K based sportswear brand selling in India)
• Introduced the Ecommerce Sales Channel for the footwear, apparel and accessories category
• Company revenue increased by 15% by kickstarting online sales through marketplaces & launch of own ecommerce store
• Worked closely with online marketplace category managers to participate in promotional campaigns, planned the launch of
• seasonal collections, managed inventory of fast & slow-moving SKUs
• Developed the Company’s social media strategy and designed campaigns for higher visibility of the brand

Jun 2012 – Jun 2013 · 1 yr · Greater Delhi Area

• Managed banking & investment portfolio of domestic and NRI clients, high networth corporates
• Successfully added ₹20 Crore investment to the total Assets under management portfolio