Jan 2019 – Jan 2022 · 3 yrs · San Francisco Bay Area · Hybrid

• Led go-to-market strategy for a developer-first web platform, helping Pantheon evolve from a hosting provider into an enterprise-ready platform spanning workflows, performance, and security.
• Proposed and led CMO-sponsored qualitative and quantitative market research to validate and refine WebOps category positioning, reshaping messaging, buyer narratives, and go-to-market.
• Launched Advanced Global CDN as a platform add-on, combining edge security and performance and driving over $2M in ARR in its first year.
• Built and owned competitive positioning against hyperscalers and legacy infrastructure providers, influencing solution-level sales strategy in technically complex enterprise deal cycles.
• Led analyst engagement (Gartner, Forrester, and IDC) establishing enterprise credibility and securing recognition as a Major Player in an IDC MarketScape.

Jan 2018 – Jan 2019 · 1 yr · San Francisco Bay Area

• Scaled go-to-market strategy for Square’s developer platform, APIs, and SDKs, enabling partners and developers to build, launch, and monetize custom payment workflows across Square products.
• Led requirements gathering, vendor selection, implementation, and launch of a partner program portal, improving partner onboarding, engagement, and marketplace scale.
• Partnered with product teams to drive a 20% increase in App Marketplace adoption by embedding API messaging into core onboarding flows across Point of Sale, Invoices, and Restaurants.
• Built activation and lifecycle campaigns for developer platform audiences, improving platform utilization and long-term engagement.

Jan 2016 – Jan 2018 · 2 yrs · San Francisco Bay Area

• Owned go-to-market strategy for a cybersecurity-focused software company, partnering closely with sales and engineering to reposition the business and support entry into new markets at an Inc. 500 fast-growth company.
• Led positioning, pricing, and messaging for technical security offerings, shaping early pipeline and customer acquisition.
• Built the company’s first demand generation and content marketing programs, establishing core GTM systems to support pipeline development and market education.
• Guided the company through a strategic pivot, aligning product, sales, and marketing around a new GTM narrative to compete more effectively in emerging market segments.

Jan 2014 – Jan 2016 · 2 yrs · Washington DC-Baltimore Area

• Led go-to-market and commercialization efforts for early-stage B2B and health IT startups in partnership with a 501(c)(3) healthcare innovation organization, working closely with founders to bring new products to market.
• Partnered with startup leadership teams to define positioning, pricing, and go-to-market strategy, supporting initial customer acquisition and early revenue traction.
• Conducted market research, competitive analysis, and customer discovery to inform product direction and commercialization plans across multiple portfolio companies.
• Designed and executed pilot programs and partnerships with healthcare providers and industry stakeholders, helping validate use cases and accelerate adoption in regulated environments.
• Supported fundraising and ecosystem engagement by developing narratives and materials used with investors, partners, and accelerator programs.

Jan 2014 – Jan 2015 · 1 yr · Washington DC-Baltimore Area

• Connected market-relevant technology with funding, partners, and markets as part of a 501(c)(3) public–private partnership focused on regional economic development and life sciences commercialization.
• Owned go-to-market strategy for health informatics and life sciences companies, working cross-functionally with engineering, product, and sales to support commercialization across multiple market segments.
• Designed and launched early commercialization programs, including product, channel, and marketing strategies, laying the groundwork for 10+ high-growth startups in the region.
• Delivered focused market analysis, positioning, and data-driven decision support for portfolio companies spanning health IT, medical devices, software, and biotech.
• Supported regional innovation initiatives by contributing to portfolio strategy, market-entry planning, and ecosystem engagement across academic, government, and private-sector stakeholders.

Jan 2009 – Jan 2013 · 4 yrs · Washington DC-Baltimore Area

• Led product management and software engineering initiatives for federal clients, operating in highly regulated environments with a focus on security, reliability, and delivery at scale.
• Owned product requirements and delivery for mission-critical systems, partnering with engineering teams in Agile environments and aligning development practices with NIST security standards and federal compliance requirements.
• Improved delivery timelines and execution rigor by introducing clearer product definitions, backlog prioritization, and milestone tracking across active programs.
• Represented product capabilities externally by contributing to industry presentations and thought leadership on emerging standards, security practices, and best practices.

Jan 2007 – Jan 2009 · 2 yrs · Washington DC-Baltimore Area

• Built and supported software systems for a global contract research organization (CRO), operating in regulated clinical research environments with a focus on data integrity, security, and operational reliability.
• Developed and maintained applications supporting global clinical research programs using PHP, HTML, SQL, and related web technologies, collaborating with cross-functional teams to improve system performance, usability, and data accuracy.
• Modernized sample management and workflow systems by gathering requirements, designing enhancements, and supporting deployment across distributed research teams.
• Supported data security and compliance requirements for mission-critical clinical systems, reinforcing best practices around access control, data handling, and system reliability in regulated environments.