Nov 2022 – Jun 2024 · 1 yr 7 mos · Los Angeles, California, United States

• Serve as Activation point on RFP requests, leading creative briefings, vetting concepts with internal stakeholders, developing campaign elements, and presenting in client meetings as needed.
• Manage custom content production and delivery in tandem with Creative and Production, handling assets and timelines, creating pre-pro materials, representing client needs on set, and overseeing campaign launch.
• Serve as show point for titles from MTVE Studios, 101 Studios, and Showtime, working with respective Channel and Creative teams to stay informed on production plans/needs and develop custom branded partnership opportunities.
• Work on multiple campaigns and proposals at once in a fast-paced, deadline-driven environment.

Sep 2021 – Jan 2023 · 1 yr 4 mos · Los Angeles, California, United States

• Awesomeness Studio & AwesomenessTV (Digital, Streaming & Social)
• Led meetings with senior leadership on Audience Development, Creative Development & Physical Production teams to identify areas of opportunity to drive revenue.
• Served as show point on all scripted/unscripted titles, using strong relationships with channel, studio, and production to collaborate on in-show and out-of-show brand partnership opportunities.
• Determined IM strategy for Awesomeness BU, positioning content/products and leading packaging of marketing materials (i.e. decks, one-sheets, media plans) for internal and external use.
• Presented materials widely in sales meetings to share business priorities and key strategy updates.
• Managed pre-sale RFP process, leading creative brainstorming, vetting concepts with XFN teams, outlining campaign strategy, setting pricing and elements, and assisting with client presentations.
• Oversaw creative content from pitch through execution, leading activation of partner programs across integrations and branded content in the post-sale phase.
• Partnered with Pitch and Sales teams to develop solutions that drive upfront and scatter budgets, working in tandem to secure upfront renewals from Awesomeness’ largest partners.
• Worked directly with branded placement agencies to secure paid integrations.
• Created new documents and processes to organize business and improve operations.
• Paramount+ (Streaming)
• Met with Paramount+ Content Strategy team to learn production plans/needs across several studios (CBS Studios, MTV Entertainment Studios, 101 Studios, Paramount Television Studios).
• Collaborated cross-functionally across Content Strategy and Yield Management teams to develop sponsorship opportunities and marketing collateral (i.e. decks, one-sheets, media plans) for Paramount+ packages inclusive of streaming/digital video, custom social, paid integrations, etc.
• Advised Pitch and Sales teams on marketing strategy in response to client RFPs.

Oct 2016 – Sep 2021 · 4 yrs 11 mos · Los Angeles, California, United States

• Assisted Account Executives and Directors with maintenance and growth of 16+ active accounts across Entertainment and other verticals.
• Analyzed client objectives and audience insights to present strategic solutions to partners that include TV, digital, social, influence, branded programming, data, and experiential opportunities.
• Completed RFP process from beginning to end by working cross-departmentally with Pricing & Inventory, Research, and Integrated Marketing to build convergent media plans and pitch decks.
• Negotiated pricing and terms and conditions with internal teams and external partners to secure sales.
• Partnered with integrated marketing team to implement custom campaigns, having executed over 17 thus far.
• Researched clients, competitors, industry trends, and market share to recommend proactive pitches to Sellers to build upon existing relationships and cultivate new relationships.
• Managed 3+ Sales Associates and provided learning opportunities to further their professional development.
• Clients:
• Walt Disney Studios Motion Pictures, FX Networks, Lionsgate Films, Netflix, Solstice Studios, STARZ, Duluth Trading Company, Expedia, General Auto Insurance, Red Bull, SoFi (Social Finance), The Wonderful Company (FIJI Water, POM Wonderful, Wonderful Halos, Wonderful Pistachios)

Oct 2014 – Sep 2016 · 1 yr 11 mos · Santa Monica, CA

• Managed the launch, flighting, daily maintenance, and delivery analysis of linear (TV) and cross-platform digital advertising campaigns across all Viacom properties (MTV, VH1, Logo, Comedy Central, Spike, CMT, TVL, and Nickelodeon)
• Served as main post-sale contact for client requests, including performance updates and optimizations, delivery reports, and ratings/research data summaries
• Applied critical thinking skills to optimize and solve liability issues to ensure successful delivery of
• campaigns and minimize risk of losing booked dollars
• Created wrap decks for clients to showcase marketing campaign highlights.
• Clients
• TV: Apartments.com, Darden Restaurants (Olive Garden), Dave & Buster's, Del Monte, Electronic Arts, Fox Broadcasting, General Auto Insurance, Guitar Center, Little Brown & Co., Lay-Z-Boy, Prestige, OxiClean, The Wonderful Company (FIJI Water, POM Wonderful, Wonderful Pistachios)
• Digital: Constellation Brands (Corona), Dr Pepper Snapple Group, Electronic Arts, Fruit of the Loom, Mattel, Red Bull, Spin Master

Jan 2014 – May 2014 · 4 mos · Santa Monica, California

• Assessed content of MTV shows to determine relevant media outlets for pitches and developed media lists using CisionPoint
• Tracked print, online, and broadcast coverage of MTV shows and talent, compiling findings into reports for company-wide distribution
• Worked press check-in and helped organize red carpet arrivals at special events like the MTV Movie Awards
• Coordinated interviews between talent and publicists at press junkets for show premieres
• Performed administrative duties such as booking travel for execs and talent, editing event itineraries, processing incoming press mail, completing expenses, etc.

Jun 2013 – Oct 2014 · 1 yr 4 mos · Hollywood, CA

• Edited event proposals, contract agreements, and event production run-downs for clients
• Drafted copy for client outreach newsletters and sponsorship decks
• Designed mock-ups for website layouts and other digital promotional content using Photoshop
• Assisted with client walk-throughs of venues that required professional communication with clients
• Provided on-site assistance at special events for Lure Nightclub, Grauman’s Chinese Theatre, and The Church Key, including the Universal Music Pre-Grammy Showcase, ESPN’s ESPYS pre-party, and the MTV VMAs pre-show dinner

Jun 2013 – May 2014 · 11 mos · Los Angeles, CA

• Created overarching promotional plans to increase visibility of on-air radio programming, on-campus concerts, and fundraising campaigns/events
• Brainstormed outreach and partnership strategies with PR and Sponsorship teams to strengthen KXSC’s brand awareness beyond the USC community
• Led weekly team meetings to discuss new campaign concepts to increase visibility of and attendance at KXSC events
• Delegated duties and established deadlines for Public Relations, Publications, Street Team, Design, Photography/Video Departments to ensure all promotional needs were met
• Wrote press releases and pitched stories with inventive angles to media outlets and music blogs that resulted in press coverage for KSXC Fest, attendance at which increased by +150% vs. prior year (from an estimated 800 to 2,000 festival goers)
• Contributed to social media and newsletter content

Jan 2012 – May 2012 · 4 mos · Beverly Hills, CA

• Contributed campaign ideas during brainstorming sessions for new client products
• Drafted press pitches using thematic angles consistent with clients' brand
• Maintained social media accounts for clients and created social media content
• Conducted phone/email pitching, edited press releases and assembled press kits

Sep 2011 – May 2014 · 2 yrs 8 mos · Los Angeles, CA

• Interviewed, hired, and trained the 35 employees at this coffeehouse/performance venue
• Took inventory and ordered products weekly to ensure business ran effectively on a daily basis
• Implemented strategies to improve operations, employee performance, and job satisfaction
• Communicated with vendors regularly to establish strong working relationships
• Managed special events at venue that required professional communication with clients and customers
• Collaborated with PR team on innovative initiatives to increase visibility and patronage at venue