May 2024 – Present · 2 yrs

• As the Managing Partner & Head of Contract Advertising India. Managing all the offices and key client relationships across India.

Feb 2019 – Apr 2024 · 5 yrs 2 mos

• Heading the Mumbai office of Contract (a WPP Group Company and part of the VML network). Managing client relationships, brand strategy, taking care of the P&L for Mumbai, managing people and growth. Key clients include HSBC, Wipro, Lupin, L&T Realty, Godrej, Haldiram's, Waaree etc. Held on to all client relationships in the peak Covid years and grew the branch in 2022 both organically and through new business wins. Also responsible for the P&L of DesignSutra - Contract’s Design Unit.

Dec 2015 – Feb 2019 · 3 yrs 2 mos

• Heading the ITC Business at JWT (cigarette brands like Classic, Navy Cut, Flake), launching the e-cigarette business, launching the deodorant business with Engage Deodorants for ITC and taking care of some other key businesses like Tata Steel, PC Chandra Jewellers, Turtle apparel etc. Leading new business pitches, mentoring the team and delivering business growth. Led the pitch team on winning pitches (Eon e-cigarettes, Turtle apparel, Nova eyewear etc). Launched category first innovations like e-cigarettes (Eon), pocket deodorants (Engage), Plasma Rebars (Tata Tiscon) etc.

Jul 2012 – Nov 2015 · 3 yrs 4 mos

• (JWT or J Walter Thompson was renamed as Wunderman Thompson and is currently known as VML)

Jan 2010 – Jul 2012 · 2 yrs 6 mos

• Heading the ITC business at Bates. Leading the largest FMCG brand in South Asia (Gold Flake cigarettes), managing the largest daily in East (Anandabazar Patrika) and other key brands like Star Jalsa, Parachute Hair Oil, Coca Cola (East) etc. Was instrumental in getting Bates to start operations in Bangladesh and setting up an office in Dhaka. Also instrumental in getting and delivering projects in Myanmar and Sri Lanka for Marico.
• (Bates is currently known as 82.5 Communications.)

Jan 2008 – Dec 2009 · 1 yr 11 mos

Dec 2005 – Dec 2007 · 2 yrs

May 2004 – Dec 2005 · 1 yr 7 mos

• Job responsibility involved the entire gamut of Customer Communication from announcing new programs to creating and launching communication schedules to entire subscriber base. Launched the customer newsletter, ‘MY AIRTEL’, for postpaid customers. Awarded the Special Achievement Award twice within 2 months for innovations in Call Quality evaluation and CROP (Customer Reach Out Program). Responsibilities also included being the Six Sigma SPOC & editor of the internal newsletter, ‘the Esplanade’. Among the first few in the region to undertake a Six Sigma Green Belt Project on Customer Communication. Awarded the ‘Lean Sigma Champion’ for championing various Yellow Belt Projects

Jun 2001 – May 2004 · 2 yrs 11 mos · Dhaka, Bangladesh

• Heading Client Servicing in the Leo Burnett Bangladesh office. One of the top three advertising agencies in Bangladesh with 60+ professionals. An affiliate of Leo Burnett, U.S.A. As Account Supervisor from June 2001 – October 2002 and Account Director from Nov 2002, job involved strategic planning and client servicing for clients like Procter & Gamble, Godrej Sara Lee, Citycell Digital, Nestle, Singer, Social Marketing Co., New Zealand Milk Products, Asian Paints, Marico, Bata, etc. Also responsible for making and delivering the company’s AOP. Delivered a 41% bottom line growth in 2003 over 2002 and was part of the winning team for 5 new business wins.
• (Bitopi Leo Burnett is now FCB Bitopi)