Praveen Halambi — Director of Engineering

I lead CDP and AI initiatives at Dentsu Global Services/Merkle, where I oversee a practice of architects, engineers, and data specialists delivering Customer Data Platform transformations for global enterprise clients across North America, APAC, MENA, and EU markets. With 17+ years in digital marketing technology, my work sits at the intersection of customer data strategy, MarTech architecture, and AI-powered personalization. I specialize in helping brands activate their first-party data through platforms including Adobe Experience Platform, Salesforce Data Cloud, Treasure Data, Tealium, Lytics, and Hightouch (among others) translating complex data environments into measurable customer outcomes. Beyond CDP delivery, I lead AI initiatives for our Customer Data Services group, focused on how emerging AI capabilities - from agentic workflows to predictive segmentation - are reshaping how brands engage customers at scale. My work spans: - CDP strategy & implementation across AEP, Salesforce Data Cloud, Tealium, Treasure Data, Lytics, Uniphore, and Hightouch - AI in MarTech: building internal capability and client-facing AI readiness frameworks - Pre-sales & solutioning for enterprise clients - Cloud data architecture on GCP, Azure, and AWS with BigQuery, Snowflake, and Redshift - Delivery leadership: managing cross-regional teams across India and China using Agile and scaled delivery models I'm passionate about positioning CDP not just as a data layer, but as the foundational AI data environment that makes intelligent customer engagement possible. Open to conversations on CDP strategy, AI readiness in MarTech, and enterprise data activation.

Stackforce AI infers this person is a MarTech expert specializing in Customer Data Platforms and AI-driven marketing solutions.

Location: Bengaluru, Karnataka, India

Experience: 18 yrs 8 mos