Mar 2024 – Aug 2025 · 1 yr 5 mos · Bengaluru, Karnataka, India · On-site

• Scaling the Apparel category via Ads

Sep 2022 – Mar 2024 · 1 yr 6 mos

• Developed and managed the Affiliate and Rewards program for Scalenut to drive growth and increase engagement with customers
• Owned the complete process of Affiliate program and Rewards program, including signing up new affiliates, creating marketing materials, and analyzing performance metrics
• Implemented strategies to increase affiliate engagement and drive revenue
• Conducted market research to identify new partnership opportunities
• Monitored and reported on key performance indicators for all partnerships, identifying areas for improvement and implementing necessary changes
• Managed relationships with partners to ensure ongoing success and satisfaction

Apr 2022 – Aug 2022 · 4 mos

• Conducted customer journey mapping and identified key customer touchpoints to improve overall customer experience
• Devised and executed integrated campaigns across multiple channels (email, SMS, WhatsApp, Web Push) resulting in increased product conversion rates and revenue growth
• Conducted Net Promoter Score (NPS) surveys to collect customer feedback and identify areas for improvement

Aug 2021 – Mar 2022 · 7 mos

• Evaluated over 150 growth hacks to identify & recommend relevant strategies for Scalenut. Provided recommendations that are currently being implemented by the digital marketing team
• Co-ordinated & acted as a liaison between external partners & internal teams to ensure the successful launch of the Lifetime Deal Campaign
• Successfully listed Scalenut on over 15 large SaaS listing & review aggregator websites, helping establish credibility & reputation among potential clients
• Drafted & published large-scale SEO optimized technical content including FAQs, email marketing campaigns, thought leadership articles & knowledge base articles
• Undertook extensive competition mapping - consumer need gap analysis & interfaced with user communities to identify & implement features and updates
• Co-heading the Affiliate Program. Strategizing the program and influencer management

Aug 2021 – Mar 2022 · 7 mos

• Cultural research to map consumption & strategize growth for ‘Fortune Oil’ in Tamil Nadu
• Insight mining through Semiotic Analysis of 25+ ads, Digital Ethnography & extensive Content Analysis of 50+ Youtube videos to understand nuances of food culture

Apr 2021 – Jun 2021 · 2 mos · Mumbai, Maharashtra, India

• Identified key competitors and benchmarked them on the basis of brand positioning, brand tonality, website, all communication buckets, major social media campaigns, social media presence, and platforms used
• Studied consumer behavior and media consumption with regards to the category, derived insights and incorporated the findings into recommendations and targeting strategies
• Ideated and created campaigns for the brand in phases (pre-launch, launch, post launch) and developed overall communication strategy
• Helped build a robust channel specific content strategy that supports online marketing initiatives
• Curated consolidated pitch decks to be presented to the client

Jul 2019 – Jun 2020 · 11 mos

• Member of the first high judgement team helping optimize the buyer & seller experience on the platform
• Worked on 15+ cases daily focusing on quality of investigations done to avoid bad seller and buyer experience
• Trend mapping of fraudulent activities by sellers leading to subsequent automation of account blacklisting – received accolade from the Business Team
• Identified defect trends of RED investigations subsequently diving deep on root causes of investigator misses and process gaps
• Mentored junior team while prioritising identification of defect trends & improving quality of investigations - leading to 20% decrease in defects
• As a CERT specialist, verified supply chain of sellers in US, CA, IN, AE, AU, UK

Jun 2017 – Jul 2019 · 2 yrs 1 mo

Aug 2016 – May 2017 · 9 mos · Bengaluru, Karnataka, India

• Reviewed Financial Statements in accordance with auditing standards
• Performed Bank Reconciliations as per client requirements