Payal Shah

Product Manager

Hyderabad, Telangana, India5 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Designed first-to-market SysML v2 systems engineering tool.
Transformed partner onboarding process, reducing time from weeks to hours.
Achieved 100% repeat play engagement for a Braille puzzle.

Stackforce AI infers this person is a User Experience Designer specializing in SaaS and Edtech industries.

Contact

Skills

Core Skills

Technical Product DesignEnterprise UxB2b IntegrationAccessibility DesignProduct Redesign

Other Skills

Enterprise software designComplex Systems DesignCanvas-Based DesignInteraction DesignSaaS designSystems EngineeringInformation ArchitectureEdtechGame DesignNational ScaleInclusive DesignUser Experience (UX)User Interface PrototypingDesign SystemsUser Flows

About

Hello! I’m a design enthusiast with a sharp eye for detail and a knack for noticing what others might miss. Over the years, I’ve explored design across diverse industries-including healthcare, automotive, aerospace, automotive and defence. Each experience enriched my approach in creating meaningful, sensory-driven products and experiences. I love reimagining complex challenges as whimsical, human-centered experiences that make people feel something real. Along the way, I find art in the ordinary and stories in the smallest details. Some create huge impact. Others just make really good scrapbook material! I've documented my design superpowers (and maybe some weaknesses too) in my portfolio: www.payalshah.work Take a look around, and if something resonates, please reach out! I'm always open to new projects, collaborations, speaking opportunities, or good conversations about design.

Experience

5 yrs 10 mos

Total Experience

2 yrs 11 mos

Average Tenure

3 yrs 5 mos

Current Experience

Ibm

4 roles

User Experience Designer | Core Software Products

Mar 2025 – Present · 1 yr 1 mo

User Experience Designer | Engineering Lifecycle Management

Promoted

Aug 2023 – Mar 2025 · 1 yr 7 mos

Designed IBM Rhapsody Systems Engineering from 0→1, shipping GA in 14 months as first-to-market SysML v2 systems engineering tool.
Strategic Leadership:
Built canvas-based modeling environment from blank screen, defining foundational interaction patterns, component systems, and user workflows for complex technical diagrams
Acted as mini project coordinator driving alignment across distributed global teams (North America, Europe, Middle East) under tight deadlines and evolving SysML v2 standard
Facilitated 3-in-a-box discussions with PM and dev teams, prioritizing features through impact-effort analysis while ensuring standards compliance
Enterprise Impact:
Validated at INCOSE 2024 with packed-room demos; received Department of Defense interest and competitor acknowledgment of UX quality
Contributed 60+ components (canvas controls, diagramming elements, interaction patterns) to IBM Carbon Design System, now reused across IBM's product ecosystem
Positioned IBM at forefront of systems engineering innovation for aerospace, defense, automotive, and manufacturing industries
Recognition: IBM Sustainability Software Design Champion Award (Sep 2024), Team Social Glue Award

Technical Product DesignEnterprise software designComplex Systems DesignEnterprise UXCanvas-Based DesignInteraction Design+3

User Experience Designer - IBM User Insights Hub

Jul 2023 – Aug 2023 · 1 mo

Redesigned IBM's internal research platform "User Insights Hub". Collaborating as a design team member, I helped improve navigation, onboarding, and discoverability through a user-centered redesign achieving 45% faster research discovery and reduction in time to find insights, enabling teams to make more informed design and product decisions.

User Experience Designer | Sterling B2B Integration SaaS

Oct 2022 – Jul 2023 · 9 mos

Modernized IBM Sterling B2B platform, transforming partner onboarding from weeks-long process to just hours—with 70% fewer outages.
Key Contributions:
Redesigned onboarding experience from 15 days to 2 days (85% reduction), creating a unified self-service platform that eliminated manual IT bottlenecks
Activated 2,400+ trading partners in first 6 months with 90% reduction in security incidents through automated PGP key management
Designed instant key setup, smart notifications, and insightful detail views for faster error resolution and partner connection insights
Reduced unplanned outages and improved real-time transaction visibility through intuitive interface design
Earned IBM Outstanding Technical Achievement Award for measurable business impact
Impact: Transformed legacy enterprise system serving 3.1M+ businesses globally, enabling 3x faster partner activation and significantly improved customer satisfaction scores.

Enterprise UXB2B IntegrationSaaS designEnterprise software designInteraction DesignInformation Architecture

Lvpei center for innovation

Product Designer

Mar 2022 – Sep 2022 · 6 mos · Hyderabad, Telangana, India

Transformed world's first 3D printed Braille puzzle for visually impaired children from clinical failure into joyful play through research & storytelling.
Led Phase 2 redesign of Fittle. Through research, iteration, and testing, I helped the team achieve 100% repeat play engagement and distribution across 176+ centers serving 22M visually impaired.

Accessibility designProduct RedesignEdtechGame DesignNational ScaleInclusive Design

Next education india pvt ltd

UX and Visual Designer

Dec 2017 – Jun 2018 · 6 mos · Hyderabad, Telangana, India

Designed & developed a design system with UI style guides to transform traditional print materials into interactive & responsive ebooks. This ensured visual and interaction scalability, enhancing user engagement and satisfaction.