Jul 2024 – Jan 2026 · 1 yr 6 mos · Mumbai, Maharashtra, India · On-site

• As part of my communications role at YRF, I worked on 360 degree film publicity campaigns for tentpole films including Saiyaara, War 2 & Mardaani 3 which included strategizing and planning for film communication, PR amplification for marketing activities, media and crisis management, among others.
• Additionally, managed integrated publicity strategy for marquee Bollywood actors - Sonam Kapoor & Ayushmann Khurrana, driving end-to-end campaign execution for brand endorsements, fashion collaborations, and thought leadership moments.

Apr 2023 – Jul 2024 · 1 yr 3 mos · Mumbai Metropolitan Region

• Brands - Disney+ Hotstar, The Himalayan Film Festival
• ● Strategy and planning for communications and PR for Disney+ Hotstar's Indian content slate
• ● 360 degree PR campaigns for various series including Saas, Bahu aur Flamingo, The Trial, Aarya, among others
• ● Managing communications and PR for The Himalayan Film Festival 2023 from the pre phase to amplify reach and engagements during the festival

Nov 2022 – Mar 2023 · 4 mos · Mumbai, Maharashtra, India · On-site

• Consumer Brands - KISNA Jewellery, Peppa Pig, Stempeutics
• Strategizing on communication initiatives to increase brand awareness and increasing chatter
• Support KISNA in its brand re-stage phase where the brand was launching franchises and amplification of the same through traditional media initiatives and an influencer program
• Working on acquiring key new businesses for Zeno Group and working from scratch on research analysis, strategizing and campaign planning for TATA Salt, CaratLane, Pocket FM and more

Jul 2022 – Nov 2022 · 4 mos

• Clients - Netflix India, Tinder India & Avas Wellness
• Led all magazine conversations for Netflix in India and successfully secured 30+ covers in my tenure with CAT A magazines
• Worked on over 20 film campaigns for Netflix from ideation of tactics to strategizing on messaging and press narratives that we want to build through a curated analysis of the strengths and weakness of the content
• Also, worked on establishing the documentary slate on Netflix through educating the Indian press on unscripted content
• Conceptualized and ideated multi-title events and narratives such as International Women’s Day, year ender campaigns among others for Netflix
• For Tinder, helped launch the All of a Kind campaign in collaboration with FILA to curate a strategy to bring visibility to the sneakers created and helped amplify Tinder’s Swipe Ride S2 to create anticipation for its return and sustain chatter through launch
• Additionally, worked on Tinder’s consumer social campaigns—Let’s Talk Consent & Let’s Talk Gender (Shortlisted for Campaign India PR Awards 2022) from ideation to execution while ensuring Tinder’s brand messaging came out at the top
• Worked on quarterly and annual planning for both the brands with respect to goal setting, key messaging for the brand, tactical approaches as well as reviewing the past year and the lessons learn
• Helped devise a strategy to launch Avas Wellness, a luxury wellness project and worked around the messaging to ensure the key highlights of the property were focused on

Oct 2021 – Jul 2022 · 9 mos

Feb 2020 – Sep 2021 · 1 yr 7 mos

May 2019 – Jan 2020 · 8 mos · Mumbai Metropolitan Region

• Client - Star Sports
• Have drafted press releases, assisted on creating PR outreach plans as well as built media relations over the course of my work and amplified marketing campaigns.
• Projects:
• 1. ICC Cricket World Cup 2019
• 2. VIVO Pro Kabaddi League Season 7
• 3. Khelo India Youth Games 2020
• 4. Home Season of Cricket
• 5. Additional support for One Championship (MMA)

Nov 2018 – Jan 2019 · 2 mos · Mumbai Area, India

• Client- Star Sports. Worked on Pro Kabaddi League 2018 and the Khelo India Youth Games 2019, did various things such as drafting Press Releases, handling media, carrying out PR leads, interacting with media to disseminate marketing campaigns, analyzing the news coverage and so on.

Sep 2018 – Nov 2018 · 2 mos · Mumbai Metropolitan Region

• Assisted in understanding the real estate industry from the perspective of developers as well as financing companies. Learnt how to recast a PNL account and to break down the ROIC of a company to focus on the important details as well as generate insights from major changes.

May 2018 – Jun 2018 · 1 mo

• Worked on the company's performance model since the date of inception as well as did competitor analysis of various broking companies.

Feb 2018 – Feb 2018 · 0 mo · Mumbai Metropolitan Region

• Formulating online and offline marketing strategies, understanding the market competition and focusing on the price points.

May 2017 – Oct 2017 · 5 mos · Mumbai Metropolitan Region

• Customer profiling of Super Loyal customers of various brands such as Michael Kors, DC, Steve Madden, etc. Understanding customer demography and market trends based on the information acquired to be further used to enhance marketing strategies.

Apr 2014 – Jun 2016 · 2 yrs 2 mos · Mumbai Metropolitan Region

• Secondary research around the education sector, research about international universities
• Primary research, including making calls to universities to extract necessary data