Bhumika S.

Digital Marketing Specialist

Bengaluru, Karnataka, India3 yrs 9 mos experience

Key Highlights

Expert in brand strategy and digital marketing.
Proven track record in driving customer engagement.
Skilled in data-driven decision-making and performance optimization.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in brand strategy and analytics.

Contact

Skills

Core Skills

Brand StrategyDigital MarketingLinkedin MarketingAnalytics

Other Skills

Content MarketingEmail MarketingSocial Media EngagementLead GenerationMarket ResearchA/B TestingData AnalysisAudience SegmentationPerformance OptimizationCampaign ManagementGoogle AnalyticsConversion TrackingGoogle Tag ManagerLinkedIn Marketing SolutionsCampaign Strategies

About

Passionate about building impactful brands and driving growth through strategic marketing. With expertise in brand strategy, digital marketing, and performance optimization, I specialize in creating high-impact campaigns that enhance brand visibility and customer engagement. My work involves developing and executing multi-channel marketing strategies, including content marketing, paid advertising, social media, and email campaigns to drive measurable results. I take ownership of projects from ideation to execution, ensuring brand consistency, audience engagement, and data-driven decision-making. From crafting compelling brand narratives to implementing A/B testing and audience segmentation, I focus on aligning marketing strategies with business growth objectives. I thrive in fast-paced environments where innovation meets execution. Let’s connect and explore how branding, marketing, and data-driven strategies can shape the future of business!

Experience

3 yrs 9 mos

Total Experience

1 yr 5 mos

Average Tenure

9 mos

Current Experience

Amazon

Ads Performance Manager

Jul 2025 – Present · 9 mos · Bengaluru, Karnataka, India · On-site

Service professionals

Marketing Coordinator

Feb 2024 – Jul 2025 · 1 yr 5 mos · United States · Remote

Leading brand and growth marketing initiatives across multiple brands, ensuring a cohesive brand presence while driving customer acquisition and engagement.
Develop and execute brand storytelling and content strategies, aligning messaging across digital channels.
Manage organic and paid marketing campaigns, optimizing lead generation, email marketing, and social media engagement.
Oversee SharePoint intranet sites, managing communication, content updates, and brand-aligned messaging.
Create branded content for social media, collaborating with designers to enhance engagement.
Plan and execute event communications, including webinars, registration campaigns, and promotional content.
Conduct market research and competitor analysis, identifying opportunities to refine marketing strategies.
Optimize campaign performance through A/B testing, data analysis, and audience segmentation.
Align marketing strategies with lead generation and revenue growth objectives in collaboration with sales teams.

Brand StrategyContent MarketingEmail MarketingSocial Media EngagementLead GenerationMarket Research+3

Jointhetrades.com

Marketing Coordinator

Feb 2024 – Jul 2025 · 1 yr 5 mos · United States · Remote

Regalix

2 roles

Associate Consultant - LinkedIn Marketing Solutions

May 2023 – Feb 2024 · 9 mos · Bengaluru, Karnataka, India

Managed LinkedIn marketing strategies to drive brand visibility, audience engagement, and lead generation for clients, optimizing ad performance through data-driven insights.
Developed and executed LinkedIn advertising and content strategies, leading to increased engagement and brand awareness.
Optimized LinkedIn ad campaigns, reducing cost-per-click (CPC) and improving conversion rates through continuous performance analysis.
Implemented audience segmentation and targeting techniques, ensuring more relevant content delivery and higher-quality lead generation.
Conducted A/B testing on ad creatives and content, refining campaign elements to maximize engagement.
Provided strategic insights and performance reports using Tableau, Merlin, CIQ, and Excel, enabling data-driven decision-making.
Partnered with the sales team to align marketing efforts with lead generation and conversion goals, ensuring a seamless marketing-to-sales pipeline.
Led client presentations and strategy meetings, effectively communicating campaign performance and recommending optimizations to enhance ROI.

LinkedIn MarketingAudience SegmentationData AnalysisPerformance OptimizationCampaign ManagementDigital Marketing

Associate Consultant - Google Ads Implementation

Jul 2022 – May 2023 · 10 mos · Bengaluru, Karnataka, India

Supported publishers across industries in implementing and optimizing Google Analytics (UA & GA4), Conversion Tracking, and Google Tag Manager, ensuring seamless data measurement for enhanced digital marketing performance.
Executed and optimized Google Ads conversion tracking, Enhanced Conversions, and event tracking to improve ad targeting and ROI.
Provided strategic consultation on data-driven decision-making, helping clients leverage insights to refine digital marketing campaigns.
Led troubleshooting and optimization of conversion tracking setups, ensuring accurate data flow between Google Ads, Analytics, and Tag Manager.
Conducted training sessions for clients and internal teams, simplifying technical tracking methodologies and empowering stakeholders with actionable insights.
Collaborated with cross-functional teams to enhance implementation processes and improve the efficiency of digital measurement strategies.
Contributed to high-impact projects for top-tier clients, ensuring seamless analytics integration and optimization for marketing success.
Developed expertise in digital performance tracking, campaign measurement, and data analysis, strengthening problem-solving and presentation skills.