Marina John

Business Development Executive

North Delhi, Delhi, India10 yrs 1 mo experience

Highly Stable

Key Highlights

Proven track record in FMCG sales management.
Expertise in shopper marketing and customer strategy.
Strong leadership in team management and project execution.

Stackforce AI infers this person is a seasoned professional in FMCG marketing and sales strategy.

Contact

Skills

Core Skills

Shopper MarketingFast-moving Consumer Goods (fmcg)Channel Program ManagementCustomer Marketing

Other Skills

Business Continuity PlanningPresentationsCategory ManagementMerchandisingTrade MarketingGoogle AnalyticsMarketingMicrosoft PowerPointMicrosoft ExcelLeadership

Experience

10 yrs 1 mo

Total Experience

1 yr 6 mos

Average Tenure

1 yr 3 mos

Current Experience

Google

Account Manager

Jan 2025 – Present · 1 yr 3 mos · India

Unilever

2 roles

Customer Strategy & Planning Manager

Feb 2024 – Mar 2025 · 1 yr 1 mo

Shopper MarketingBusiness Continuity PlanningPresentationsCategory ManagementMerchandisingFast-Moving Consumer Goods (FMCG)+3

Area Sales & Customer Manager

Dec 2021 – Mar 2024 · 2 yrs 3 mos

Handling the personal products division of HUL for MP-West. Leading a team of 12 sales professionals, 80 distributors to deliver T/O of 250+ cr annually

Fast-Moving Consumer Goods (FMCG)Channel Program Management

Tata sky

Area Sales Manager

Jul 2021 – Nov 2021 · 4 mos · Lucknow, Uttar Pradesh, India

Tata sky ltd

Management Trainee

Jun 2020 – Jun 2021 · 1 yr

SALES
Led Trade Sales in: Anand, Kheda, Narmada; Population: 49.2L, 950+ shutter outlets; 50+ freelance agents
Led Direct Sales in: Vadodara; Population: 40L; 3 direct sales partners
CONTENT
Developed 2 year strategy for Tata Sky Carriage channel segment and carried out a classification exercise of 120+ channels on the basis of revenue opportunities for Tata Sky
Benchmarked TS revenues wrt 5 competitors in the Carriage channels segment
COMMUNICATION
Responsible for Launching Employee Referral Program
Recommended products for the referral program based on estimated participation rates
CUSTOMER OPERATIONS
Worked on increasing NPS Traffic (Social media segment) & improving NPS Score

Fms delhi

2 roles

Joint Secretary, Corporate Relations & Placement Team

May 2019 – Oct 2019 · 5 mos

Achieved 100% placements with a highest ever average stipend ₹ 1.12 LPM (↑11% YoY); median of ₹ 1 Lpm; 80% of offers were ≥ ₹ 1 Lakh
Onboarded 30 new recruiters out of 50+ new engagements; including BAML, Google, L’Oreal, GEP
Conceptualized and conducted a series of 81 Leadership Talks and workshops with CXOs and Partners

Associate Member, Corporate Relations & Placement Cell

Oct 2018 – Apr 2019 · 6 mos

Successfully placed 215 students (100% of the batch) in full time roles in >2 days with 83 firms participating in the placement process
Onboarded 36 new recruiters out of 60+ new engagements; including McKinsey, Bain, Walmart, Adani
Achieved highest ever avg CTC of ₹ 23.2 LPA (↑10% YoY); ↑ 140% YoY in IT/ecommerce/Ops offers

Gujarat state fertilizers & chemicals limited

Executive Trainee

Aug 2017 – May 2018 · 9 mos

Ensured daily throughput 10K MT Melamine by managing of 60+ workers; in-charge of shift delegation
Accountable for analyzing plant metrics to ensure sustainable cost management of the plant

Ddu connect

Chief Executive Editor

Aug 2013 – May 2016 · 2 yrs 9 mos

Led team of 50+ undergraduate members; brought out 8 publications in 2016 with a readership 6000+
Was responsible for content collection, evaluation & distribution
Conceptualized ‘Straight from Corporate’, an interview series with leading industry leaders, artists, technocrats etc
Received letter of appreciation from the Honourable ex Chief Minister of Gujarat, Smt Anandiben Patel