Apr 2021 – Jan 2022 · 9 mos

• Leading cross-functional teams across daily operations, I effectively delegate tasks, monitor work performance, identify potential areas of improvement and train employees to build them into high-performing leaders while overseeing delivery of big data and Cloud related projects, instilling Agile principles to ensure swift project lifecycle throughout.
• Utilized expertise in data analytics, I consult on projects with major key players in competitive industries encompassing areas such as digital analytics report summaries, insights, recommendations and maximizing tools. I also Influence key business decisions by presenting and sharing insights and dashboards with CXOs and executives.
• Key Achievements:
• Advanced analytics delivered include MCM, attribution modelling, R forecasting, seasonal e-commerce analytics.
• Created an eCommerce holiday season analysis that was converted into an infographic displayed across offices and business pitch desks to serve as a template and key example for organization to gain further analytics opportunities.
• Vital role in business development by contributing cross-selling and up-selling products and services to existing clients, to improve and enhance areas such as media analytics, website analytics and automation areas.
• Key Projects:
• Leading automobile company in UK: Increased client’s BATD (Book-A-Test-Drive) conversion rate by 30% through insights and recommendations for change delivered.
• Leading insurance company in USA: Consolidated multiple online and offline data sources into a singular dashboard, created online and offline KPI, R data processing and designed an automated dashboard in Tableau. 1.5 months.
• Hospitality group in Singapore: Attribution modelling via Markov chain model in R to provide probability of the next channel used by visitors which enabled insights on ways to retarget audiences and optimizing budget spending.

Jul 2016 – Apr 2021 · 4 yrs 9 mos

• Working as a data analytics consultant to solve various business problem across multiple industries and geography.
• Working as a core member of digital analytics CoE team to develop and implement analytics solution to address various business problem
• Worked on various advance analytics implementation such as MCM (multi-channel marketing), Attribution Modelling, Propensity Modelling, Big Data Analytics.
• Closely working with CxO to identify the KPIs for their digital marketing/analytics success
• Handling Big Data Projects on leading cloud platforms (i.e. Microsoft Azure & Google Cloud)
• Good exposure of Project Management using Agile methodology (i.e. Scrum)

Jul 2010 – Jun 2016 · 5 yrs 11 mos · Gurgaon, India

• Recruited in recognition for my ability to develop high-performing functions and teams, I was brought in to establish the Digital Analytics function for WNS-KC from ground-up into a fully functional service delivering global consultancy on data analytics serving >40 countries with >80 weekly/monthly reports produced and sent.
• During the six years at WNS, I led a multi-disciplinary team of 7 dedicated to multi-channel marketing, analytics strategy development, roadmap design and execution, working collaboratively with third parties and senior management to deliver projects. Ensuring stellar customer satisfaction and strengthening of relationships, I facilitated daily communications with clients during project span to ensure timely updates and resolving of all escalated queries and concerns.
• Key Achievements:
• Led entire dashboard/KPI creation lifecycle from initial conceptualization, consolidation of business requirements from clients, to development, automation, insight summary, recommendation and finalizing project with clients.
• 2011 & 2014: selected to be temporarily stationed (>3 months) in the UK to deliver projects and present at conferences such as the European Conference at GSK House in London showcasing KC’s digital capabilities.
• Key Projects:
• Health.gsk Analytics Dashboard: Framed out project plan and KPIs for this dashboard providing website metrics.
• Lead Indicator Dashboard: Categorizes monthly KPI performance and traffic ranking for all Health.gsk websites.
• Brand Trend Dashboard: Filters and showcases brand/product’s digital performance and KPIs across countries.
• Campaign Analytics: Tool to measure campaign effectiveness and ROI across various channels and categories.
• Mobile App Analytics: To assess and identify which platform app is being downloaded most, and consumer usage.

Apr 2009 – Jul 2010 · 1 yr 3 mos · Noida, Uttar Pradesh, India

• Key Achievements:
• Led cross-functional team of 10 focused on heightening brand presence, expanding market reach for >25 websites through effective and innovative utilization of SEO, SMO, PPC, ORM, ON page optimization and campaign execution.
• Oversaw major areas such as developing SEO growth strategies, managing quality standards, analysing monthly performance to evaluate effectiveness, on/off-page activities and designing of digital marketing project plans.

Jun 2008 – Apr 2009 · 10 mos · Noida, Uttar Pradesh, India

• Leading a team of 8 people of OFF Page Optimization( link building, social bookmarking, forum posting etc.) and doing SEO for UK based Affiliate Sites...