Paola Ogaz

CEO

Mexico City, Mexico23 yrs 2 mos experience
Highly Stable

Key Highlights

  • Led $226M consumer products business in Mexico and Canada.
  • Achieved 75% sales growth in publishing division.
  • Transitioned to direct operations, achieving 22% growth.
Stackforce AI infers this person is a Marketing and Consumer Products Executive with a focus on strategic growth.

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Skills

Other Skills

Marketing StrategyDigital MediaManagementEntertainmentDigital MarketingAdvertisingMarketingSocial Media MarketingIntegrated MarketingMedia PlanningBrand DevelopmentStrategic PlanningSocial MediaMarketing CommunicationsBusiness Strategy

About

MARKETING & CONSUMER PRODUCTS EXECUTIVE STRATEGIC MARKETING & SALES PLANNING, DRIVING RESULTS AND ENABLING GROWTH Goal-driven leader with consistent success delivering exceptional results through strategic planning, analytical and problem- solving skills focusing on marketing, sales, with a passion for retail execution. Builds, manage, and coaches high-performance teams, creating strong collaboration among them and partners, internally and externally. Excitedly takes on new challenges and drives continuous improvement in organizations.

Experience

23 yrs 2 mos
Total Experience
4 yrs 8 mos
Average Tenure
4 yrs 5 mos
Current Experience

Netflix

Director of Consumer Products- LATAM

Dec 2021Present · 4 yrs 5 mos · Mexico

Independent consultant

New Business Development, Senior Director Consumer Products LATAM

Sep 2020Dec 2021 · 1 yr 3 mos · Mexico City, Mexico

  • Main Accounts:
  • Current accounts:Maya Studio & Retail Monster
  • Until March 2021: Zag Entertainment
  • Responsible for the execution and planning of revenue-generating new business negotiations across Latin America.
  • Strong Business Alliances: Launch and develop new creative collaborations and negotiations with well-known brands in the territory by identifying revenue drive opportunities.

Viacom

3 roles

Senior Director Consumer Products Mexico, Content & Publishing Latin America & Canada

Apr 2016Oct 2018 · 2 yrs 6 mos · Mexico

  • Set record in sales growth 75% as Head the Publishing division overseeing business development, and strategy in the Americas Cluster (Canada & LATAM).
  • Manage the Mexican Consumer Products business positioning Nickelodeon brands as top in the market.

Head of Consumer Products Mexico & Canada

Promoted

Jan 2012Sep 2019 · 7 yrs 8 mos · Mexico

  • Led CP business in Mexico and the sales team in Canada successfully managed $226M dollar business at retail and more 330 licensees in both territories to achieve the scheduled goals.

Director Consumer Products Mexico

Jan 2012Mar 2016 · 4 yrs 2 mos · Mexico

  • Achieved 22% growth in Mexico Consumer Products business by transitioning from agent model to direct operations business.
  • Consolidated and built a high-performance team.

Emi music

Head of Consumer Products

Aug 2011Jan 2012 · 5 mos · Mexico

  • Built strategies launched consumer products programs around the most iconic and important music band and singers in Mexico.

Televisa

3 roles

Televisa Consumer Products Director USA

Oct 2009May 2011 · 1 yr 7 mos

  • Opened Televisa Consumer Products operations in Miami, FL and increased 20% sales with partners such as The Coca-Cola Company, Verizon Wireless, Best Buy, General Mills, Kellogg’s and Target stores.

Senior Manager Televisa Home Entretainment

Apr 2007Sep 2009 · 2 yrs 5 mos

  • Increased 18% revenue by coordinated new releases, managed launched Televisa content distribution plans throughout the year.

Senior Manager

Jul 2004Apr 2007 · 2 yrs 9 mos

  • Drove 45% growth for Televisa Consumer Products position it as one of the most important licensing agents in the Mexican market.

Mattel, inc.

Barbie Licensing Manager

May 2000Apr 2004 · 3 yrs 11 mos · Mexico

  • Coordinated the execution of business negotiation, producing brand sales material and marketing campaigns with minimal turnover time and resources.

Education

Tecnológico de Monterrey

Bachelor of Business Administration (BBA)

Jan 1996Jan 2000

University of Wisconsin-Eau Claire

Bachelor of Business Administration (BBA) — Marketing

Jan 1999Jan 2000

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