Khushi Asodariya

Business Development Executive

Bengaluru, Karnataka, India2 yrs experience

Most Likely To Switch

Key Highlights

Proven track record in category management and ecommerce growth.
Strong analytical skills with a focus on market research and trend analysis.
Diverse background with a unique perspective from science to fashion management.

Stackforce AI infers this person is a skilled ecommerce professional with a strong foundation in category management and market analysis.

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Skills

Core Skills

Vendor ManagementSales MetricsCategory Management

Other Skills

Inventory ManagementMarket ResearchNegotiationAttention to DetailKey Performance IndicatorsStrategic ThinkingGoogle AnalyticsCategory AnalysisOnline MerchandisingIBM SPSSSearch Engine Optimization (SEO)CommunicationTrend AnalysisResearchBusiness Analytics

About

An articulate and quick thinking young individual with a willingness to contribute innovative ideas and learn new things. Graduated from NIFT in 2024 with a specialization in Marketing and Retailing. Currently, trying my best to make it in ecommerce industry as a management professional after switching fields from Science background (Yeah, I know!) As I embark on my professional journey in 2024, what I seek is, to dedicate myself to a purpose & drive that stems from curiosity and making a larger impact in the country. Apart from this, I think what makes me interesting is my affinity towards films and all things cinema. I spend most of my free time exploring works of different directors, artists and try to relate fictional content pieces with real life. I love to read books that nobody is reading, listen to underrated music and oh, I am also a state level badminton player.

Experience

2 yrs

Total Experience

1 yr

Average Tenure

1 yr 7 mos

Current Experience

Zepto

Category Manager

Oct 2024 – Present · 1 yr 7 mos · Bengaluru, Karnataka, India · On-site

Meolaa

Key Accounts Manager

May 2024 – Oct 2024 · 5 mos · Bengaluru, Karnataka, India · On-site

Building Beauty & Personal Care Category which drives 65% of overall business.

Vendor ManagementInventory Management

Arvind fashions limited

Ecommerce Intern

Jan 2024 – Jun 2024 · 5 mos · Bengaluru, Karnataka, India · On-site

Growth & Ecommerce intern for USPA and Flying Machine Womenswear
Competitor & Trend Analysis to find gaps in existing width & depth of product portfolio & improvise.
Driving Marketing initiatives across major marketplaces like Myntra, Amazon, Flipkart, Nykaa etc and creating marketing plan for the businesses based on the sales plan for the month
Segregating planned spends on top(Brand Ads), mid(PCA) & bottom(PLA) funnel basis previous months sales and marketing data & bucket analysis
Increased CTR of FMW from 1.23% to 1.47% through catalog enrichment on Myntra and focusing on mid funnel advertisements.

Sales Metrics