Jun 2022 – May 2024 · 1 yr 11 mos · Bengaluru, Karnataka, India · On-site

• In my role, I am accountable for the dynamic realms of merchandising and assortment planning, where I systematically identify gaps in our product offerings through quarterly planning exercises. My focus extends to developing and executing category visibility strategies, intervening to amplify specific
• product categories. Monthly planning is a core aspect of my responsibilities, dedicated to activating offers and promotions that drive us towards achieving robust sales targets
• Focused on Trend analyses on PDV, ATC, and checkout ratios, employing techniques like correlation and differential analysis
• A strategic approach is applied to elevate the top of the funnel through emailer strategies, SMS, and push notifications.

Jul 2020 – Jul 2021 · 1 yr · Delhi, India

• Successfully launched the eCommerce website for import & export house by setting up the shop on Shopify, V.M. of the website, Assortment planning for a website, connecting two offline stores to website.
• Responsible for GTM strategy, AOP planning, Web, VM of the website to launch the website for domestic and international.
• Responsible for creating the buying plan by analyzing the previous offline data and online data to create the right product mix with the help of merchandising team for the next OTB plan
• Responsible for product pricing by optimizing top line and assortment selection by right depth & width of merchandise for the website

Jul 2018 – Jul 2020 · 2 yrs · New Delhi Area, India

• Setting up cross border eCommerce business for Vinculum Solution from scratch which involves cross border strategy and road map formulation, market intelligence, partnering up with marketplaces, identifying logistics partner, importer on record, seller acquisition and onboarding on marketplaces.

Jan 2018 – Apr 2018 · 3 mos · gurugram, Delhi

• Defining consumer behavior over various marketplaces that is geographically oriented.
• Implementing the results from consumer behavior reports over assortment planning.
• Analyzing customer behavior through repetitive processes and creating category wise insights.
• Coordinating with marketing team to create POA for marketplace promotions.
• Coordinating with marketplace projects team to supply demand parameters
• Negotiating contract terms, agreements, and attained relationships with vendors for all departments of responsibility

Jun 2017 – Aug 2017 · 2 mos · New Delhi Area, India

• Handled project “PARIVARTAN” which was focused on the long-term impact on sales
• Developed sales promotions by week and by season to drive consumer traffic to increase top-line sales
• Development of Sales Plan using consumer insights, regional requirements, merchant knowledge and competitive data
• Developed forecasts and data-driven analyses to drive marketing and merchandising around seller acquisition

Sep 2015 – Jul 2016 · 10 mos · New Delhi Area, India

• Managing the whole studio
• Conceptualize with photographers, hair stylists, and makeup artists on the theme
• Coordinating with model castings and Model talent agencies, also client requirement for shoot
• Ordering Inventory for the shoot.
• Analyze seasonal fashion trends to remain up to date on emerging styles.

Aug 2015 – Sep 2015 · 1 mo · New Delhi Area, India

• Communicated with local vendors for trim and fabric.
• Performed administrative duties as well as garment costing using Excel, PowerPoint, etc.
• Coordinated with the marketplace (Flipkart) for design selection in Rangriti products
• Assisted the head designer before and during buyers' meetings like Flipkart
• Coordinated the Sample making process from fabric layover to final finish.
• Made File of each sample from the start to the product.

Oct 2013 – Nov 2013 · 1 mo · Gurgaon, India

• Worked with Warehouse team, procurement team and production team to manage to get raw materials, monitor work-in-process inventory, and finished goods from origin to final delivery
• Maintained records of order status for providing administrative support
• Researched on "Comparision between Marketplace Analysis of same product category offering"

Feb 2013 – Apr 2013 · 2 mos · New Delhi Area, India

• Sourced trims and fabrics with multiple mills and factories, communicating with them daily to make sure everything was being produced and shipped in an effective and efficient manner.
• Worked closely with the manufacturing unit to make sure fabric, pattern, and thread colour was applied properly during production
• Maintained the records for each proto sample till the buyer approves it properly and then handed to Production Team
• Handled PPO – pre-production meeting for discussion of critical points in a garment

Jun 2012 – Jul 2012 · 1 mo · New Delhi Area, India

• Coordinated with the vendor for order
• Coordinated with head merchandiser with the distribution of merchandise in different stores.
• Understood the design-based model where merchant approves the design for production of style