Aditya Raj Tauh

Business Development Executive

Gurugram, Haryana, India7 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Drove ₹200Cr+ revenue through ad monetisation.
Consistently achieved 100-120% of sales targets.
Expert in sustainable growth strategies for brands.

Stackforce AI infers this person is a Q-commerce and Ed-tech growth expert with strong revenue generation capabilities.

Contact

Skills

Core Skills

Brand MonetisationGrowth StrategiesData AnalysisBusiness DevelopmentSales Strategy

Other Skills

Sponsored ads (search/display)Campaign Performance AnalysisCategory ManagementPnL ManagementBusiness StrategyKey Account DevelopmentSales ProcessesChannel StrategyMarketing Campaign ManagementMarketing StrategySearch Engine Optimization (SEO)System PerformanceFast-Moving Consumer Goods (FMCG)AdvertisingExternal Relationships

About

Most brands think performance marketing = higher ROAS. That’s where growth starts slowing down. I work on ad monetisation at Blinkit, helping FMCG & D2C brands drive real revenue inside Q-commerce. What I care about: • Incrementality over vanity metrics • Sustainable growth over short-term spikes • Understanding how consumers actually buy (not just click) Over the years, I’ve worked across: – Q-commerce (Blinkit) – Ed-tech (Unacademy) – Business development & category growth Here, I share: • Honest marketing takes • What actually works (and what doesn’t) • A bit of humour from corporate life If you’re building or scaling a brand → we’ll get along. 📩 Open to conversations around growth, ads & monetisation

Experience

7 yrs 8 mos

Total Experience

1 yr 11 mos

Average Tenure

3 yrs 2 mos

Current Experience

Blinkit

2 roles

Manager

Promoted

Jan 2025 – Present · 1 yr 4 mos

Led ad monetisation for FMCG & D2C brands on Blinkit
Drove ₹200Cr+ revenue via sponsored ads (search & display)
Improved campaign efficiency by multifolds through better targeting & placements
Worked closely with brands to optimise performance beyond ROAS

Brand monetisationSponsored ads (search/display)Campaign Performance AnalysisCategory ManagementPnL ManagementGrowth Strategies+1

Deputy Manager

Feb 2023 – Dec 2024 · 1 yr 10 mos

Data AnalysisKey Account DevelopmentCategory ManagementBrand monetisationSponsored ads (search/display)Sales Processes+9

Unacademy

2 roles

Business Development Manager

Promoted

Jul 2021 – Feb 2023 · 1 yr 7 mos

1. Managed B2C sales for the K12, JEE, NEET and other competitive exams vertical, consistently hitting 100–120% of targets across quarters.
2. Achieved multiple recognition awards for contributing the highest revenue in multiple quarters.

Business AnalysisNew Business DevelopmentBusiness PlanningB2CSales TargetsNegotiation+15