Oct 2024 – Jul 2025 · 9 mos · Gurugram, Haryana, India · On-site

• Spearheaded content to come up with GTM strategies & 360° campaigns across Airtel's LOBs (Mobility, Finance, Masterbrand)
• Led platform-native storytelling for Airtel Thanks app (300m user base), driving engagement across different user cohorts using insights, A/B testing, and personalization.
• Co-led the development of an AI-powered content engine, reducing manual intervention in content creation for Airtel Thanks App by 75%.
• Led strategic partnerships and co-branded campaigns (Apple, Netflix, Blinkit, Amazon Prime, Perplexity), handling creative execution and omnichannel rollout.
• Led OOH strategy and execution for multiple verticals

May 2023 – Oct 2024 · 1 yr 5 mos · Gurugram, Haryana, India

• Built and executed culturally driven, social-first campaigns for Amazon India, Bausch + Lomb, and Elle18, leading copy, strategy and hands-on execution
• Worked on social strategy for Amazon Great Indian Festival 2023 for Amazon News India
• Executed influencer activation and event marketing end-to-end, from creator strategy and scripting to campaign rollout (Creator Connect, Beautyverse, AXA, Symbol Premium)
• Drove growth in followers for Amazon News India by building and executing social content calendars anchored to topical moments & community engagement
• Hands-on with daily social execution- on-ground content capture, shooting reels in real time during campaigns, events, and brand moments, and live posting

Oct 2021 – Apr 2023 · 1 yr 6 mos · Gurugram, Haryana, India

• Created social media calendars, website content, visual identity, and press releases for different brands
• Led digital-first #VoterAwareness campaign for the Election Commission of India, built around large-scale community engagement through a nationwide creative contest, driving 5 lakh+ user submissions and sustained participation across platforms
• Strategised digital-first campaigns like #BacktoSchool for Navneet Stationery (Youvaa)
• Authored an internal social trends newsletter, Cool Gai, breaking down what’s trending on the internet and why it matters for brand and culture
• Drove content strategy for articles and website pages using SEO insights for brands like EJOT and Reshawoods

Sep 2020 – Nov 2020 · 2 mos · Berlin, Berlin, Germany

• Scaled website content by researching different cities across Europe
• Drafted, edited and created authentic content about cities, cultures and lifestyle

Jun 2019 – Jul 2019 · 1 mo · Gurugram, Haryana, India

• Curated website content for OYO Homes
• Supported social content planning and execution, including post concepts, captions, and stories for OYO Homes
• Conducted market and cultural research across Indian cities to curate authentic storytelling and social content development