Vivek Sinha

Head of Growth

Seattle, Washington, United States18 yrs 8 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Expert in data-driven product marketing strategies.
  • Proven track record of driving customer acquisition.
  • Innovative leader in growth analytics and insights.
Stackforce AI infers this person is a Growth Marketing Expert specializing in Data Science and SaaS industries.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyGrowthProduct StrategyData ScienceConsumer BehaviorData-driven InsightsCustomer ExperienceChange ManagementData AnalysisMachine Learning

Other Skills

Customer AcquisitionSoftware as a Service (SaaS)E-CommerceConversion OptimizationGenAIPrompt EngineeringPandas (Software)Key Performance IndicatorsDigital MarketingStrategyMarketing LeadershipInvestment DecisionsOptimization AlgorithmsProduct ManagementMarketing Operations

About

Growth is my mindset, Data is my language, Product is my distribution channel, and 🤯 Users is my driver.

Experience

18 yrs 8 mos
Total Experience
1 yr 6 mos
Average Tenure
2 yrs 5 mos
Current Experience

Confluent

Senior Director, Product Led Growth

Dec 2023 – Present · 2 yrs 5 mos · Seattle, Washington, United States

Customer AcquisitionGo-to-Market StrategySoftware as a Service (SaaS)Product Marketing

Noteable

Head of Growth & Marketing

Nov 2021 – Dec 2023 · 2 yrs 1 mo · Seattle, Washington, United States

  • Working at the intersection of Product, Engineering, and Marketing to deliver an unparalleled analytics experience for our customers - delivered in a notebook!
Change ManagementE-CommerceConversion OptimizationData-Driven InsightsProduct StrategyGenAI+17

Github

Director, Revenue & Growth Analytics

Jul 2017 – Dec 2021 · 4 yrs 5 mos · San Francisco Bay Area

Change ManagementE-CommerceConversion OptimizationConsumer BehaviorData-Driven InsightsProduct Strategy+16

Starbucks

Consumer Insights Manager

Jan 2016 – Aug 2017 · 1 yr 7 mos · Greater Seattle Area

  • Lead the Consumer Insights function to support multiple teams such as Marketing, Product Development, field and People Analytics
  • â—‹ Created a mentorship program (end to end including algorithm, code, program guidelines) where 8K stores that were lagging in customer ratings were paired with similar stores that had excellent ratings. This enabled exchange of best practices, discussion of root causes and fostered mentorship - leading to an overall 11% increase in the ratings of lagging stores in the first year of the program
  • â—‹ Designed A/B test plans for 10+ new products and delivered decisive analysis on the feasibility/scalability of the product based on a combination of customer feedback (speed of service, taste ratings and worth ratings) and partner feedback (complexity of making the beverage, station distances, collisions)
  • â—‹ Implemented pricing models that predict the impact of a pricing change on the worth perception of the product and frequency of repeat spending
  • â—‹ Constructed ML regression/decision trees/RandomForest models to quantify the effect of good/bad customer experiences, price changes, order delays, and product promotions on consumption and spend habits of consumers. These inputs were used by marketing teams to develop highly targeted upsell/cross-sell/return-to-store promotions
  • â—‹ Engineered regression and time-series models to understand the drivers of satisfaction (taste, speed of service, cleanliness etc.) at store level and aggregated the insights into operationally efficient visuals & recommendations to circulate with 24K+ store managers
  • â—‹ Applied advanced SQL skills to join and curate a dataset with over 800 fields across multiple schemas and databases. Documented the field definitions and created a library of cross-functionally validated queries
  • â—‹ Leveraged parallel threading library (parallelr) in addition to business logic and SQL optimization methods to reduce the run time of a large batch process
Change ManagementE-CommerceConversion OptimizationConsumer BehaviorData-Driven InsightsGrowth+7

U.s. government, department of health & human services, hrsa

Consultant (Data Analysis)

Apr 2015 – Nov 2015 · 7 mos · Washington D.C. Metro Area

Change ManagementData-Driven InsightsPandas (Software)Data ScienceKey Performance IndicatorsData Analysis

Dun and bradstreet

Statistician / Analytical Consultant

Aug 2013 – Mar 2015 · 1 yr 7 mos · Columbus Area, Ohio

  • Statistical Analysis & Automated Insight Generation:
  • Developed an automated and self-sustainable generalized business process monitoring
  • tool using only zero-cost open source resources that:
  • o Allows setting up a statistical process monitoring tool for any business data
  • stream within hours. This tool is widely used in the organization for monitoring
  • many business processes
  • o Leverages millions of control charts at a granular subgroup level to effectively
  • detect shifts in behavior and generate actionable alerts based on concepts of
  • stability, capability and customized trigger criteria
  • o Automatically and continuously updates data, generates alerts, and adjusts
  • control limits when needed
  • Developed an automated tool to monitor the usage levels of 150k customer accounts in
  • order to:
  • o Recognize specific trends and generate alerts requesting intervention from
  • customer retention, cross-sell or up-sell teams.
  • o Compare a customer’s usage to their “peer group” to identify opportunities for
  • business development.
  • o Implement an experimentation model studying the effect of various training or
  • intervention programs on the customers’ usage of our products.
  • Developed an automated tool to monitor the inflow of customer complaints and generate
  • alerts when an adverse trend is identified.
  • o This tool leveraged Shewhart’s control chart methodology to monitor volume and
  • SLA-Non Compliance across 25k granular rational subgroups.
  • o This tool allows the user to control the depth of analysis depending on their focus
  • and leadership level.
  • Problem Solving and Innovation:
  • Developed unique visualization tools that leverage effective aggregation of data, coloring
  • schemes and predictive insights to display large amounts of data in a comprehensible
  • and aggregated presentation without losing the granularity of insights.
  • Collaboration and Communication:
  • ď‚· Deliver training to employees including senior leadership on using various internally
  • developed tools.
Change ManagementData-Driven InsightsPandas (Software)Data ScienceSoftware as a Service (SaaS)Key Performance Indicators+1

Invacare

Quality & Regulatory Engineer

Dec 2012 – Aug 2013 · 8 mos · Cleveland/Akron, Ohio Area

  • Post Market Surveillance:
  • Developed the statistical process control mechanism to identify adverse trends in failure modes of products
  • Performed root cause analysis on adverse events and prepared plan of action
  • Process Improvement (Six Sigma):
  • Developed improved design and work instructions for the complaint handling work stream
Change ManagementData-Driven InsightsPandas (Software)Data ScienceSoftware as a Service (SaaS)Key Performance Indicators+1

Philips healthcare

2 roles

Quality Analyst

Feb 2011 – Jan 2013 · 1 yr 11 mos · Cleveland/Akron, Ohio Area

  • Trending & Analytics:
  • Developed and implemented the mechanism for automated trend analysis of incoming complaints to alert the stakeholders of systemic or platform specific risk issues.
  • Developed the Data Analysis and Trending procedure for the organization.
  • Provided analytic support to Quality & Regulatory teams. Created in-depth reports to aid the decision making process of the management and the business.
  • Developed a BI Dashboard for the quantitative analysis of customer complaints aiding in investigation of issues and providing statistical rationale for Regulatory agencies to justify actions and non-actions.
  • Developed, Implemented and Maintained business metrics and KPIs.
  • Assessed Cost of Non Quality and suggested measures to control.
  • Corrective and Preventive Action (CAPA):
  • Performed Root Cause Analyses for CAPAs, Prepared Sampling Plans for and evaluated effectiveness of the CAPAs.
  • Managed Compliance related CAPAs, and guided CAPA Owners through the CAPA process.
  • Developed relationships and network through across Business Units to distribute review activities, speed up the execution of CAPA Phases and overcome the challenges due to lack of resources.
  • Compliance & Remediation:
  • Support various remediation activities of the business to achieve compliance and improve quality. Compiled weekly reports measuring the effectiveness of various Q&R processes and identifying opportunities for process improvement.
  • Provided data analysis support during external and internal audits and functioned as the Subject Matter Expert function for Data Analysis and Trending.
  • Developed automated tools for ensuring compliance of closed complaints to FDA regulations and organizational procedures.
Change ManagementKey Performance Indicators

Research Associate

Aug 2009 – Aug 2010 · 1 yr · Cleveland/Akron, Ohio Area

  • Project Management:
  • Supported multiple projects aimed at market positioning by developing new applications for current CT systems.
  • Collected inputs from key opinion leaders and customers and applied clinical knowledge to prioritize and integrate requirements.
  • Supported multiple beta sites globally with their statistical modeling and analytics needs.
  • Prepared periodic project updates, action items, directives and marketing material.
  • Problem Solving and Innovation
  • Providing developers with clinical insights for algorithm development in oncology applications.
  • Evaluated and guided application development by third-party labs.
  • Analyzed data collected from various research projects to recognize market opportunities.
  • Developed a MATLAB prototype for a CT radiation dose lowering algorithm. Created a “Try & Buy” program demonstrating 50-80% dose reduction resulting in multiple in new orders in one month.

University hospitals of cleveland

Child Life Activities Volunteer

Mar 2010 – Feb 2011 · 11 mos

Change ManagementData-Driven InsightsKey Performance Indicators

Pulmonary stent failure analysis group

Team Leader

Aug 2008 – Jun 2009 · 10 mos · Cleveland/Akron, Ohio Area

  • Design Controls
  • Designed a Class III medical implant, an improved pulmonary stent.
  • Project Management
  • Managed a group of 9 Engineers, Physicians and Researchers. Allocated design timeframes and budgets. Headed daily meetings to assess the progress and solve the problems.
  • Problem Solving and Innovation
  • Found innovative, low cost solutions for technical design challenges.
  • Quality Assurance & Risk Management
  • Lowered the prototyping cost by 82% through creative integration of moving parts. Performed regular FMEA assessments and updated the Risk Management File.

University hospitals of cleveland

Research Assistant: Case Center for Imaging Research

Jun 2008 – Jun 2009 · 1 yr

  • Programming and Analysis:
  • Building custom MATLAB tools and programs for Analysis of MRI Data.
  • Project management:
  • Multiple ongoing projects at any given time. Responsibilities included but were not limited to reporting/advising to the Director of Scientific Operations about project updates and client relations, Technical problem solving arising in client’s imaging research.
  • Database management:
  • Managed the data server for storing MRI scans and billing the clients.

Alfacell corporation

Clinical and Regulatory Biochemistry - Summer Intern

Jun 2007 – Aug 2007 · 2 mos

  • As a summer intern, I worked on purification (on HPLC) of a novel protein, Onconase (in phase III for FDA approval for Mesothelioma) and its variants. Responsibilities also included statistical analysis of the data from the ongoing studies and reviewing press releases.

Freedman center, case western reserve university

Student Assistant (Digital Library, Language Learning, Multimedia)

Nov 2006 – Jan 2008 · 1 yr 2 mos

  • Assisted the patrons with image and video editing using the multimedia software available at the center.

Education

Ira A. Fulton Schools of Engineering at Arizona State University

Master of Engineering (MEng) — Quality Reliability and Statistical Engineering

Jan 2014 – Jan 2014

Case Western Reserve University

B.S. — Biomedical Engineering

Jan 2006 – Jan 2010

Ira A. Fulton Schools of Engineering at Arizona State University

Graduate Certificate — Lean Six Sigma Black Belt

Manipal Academy of Higher Education

Associate's degree — Biomedical/Medical Engineering

Stackforce found 100+ more professionals with Product Marketing & Go-to-market Strategy

Explore similar profiles based on matching skills and experience