Ashley Lassiter

Digital Marketing Specialist

Oakland, California, United States9 yrs 4 mos experience

AI Enabled

Key Highlights

Expert in employer brand strategy and EVP development.
Proven track record in employee storytelling and global campaigns.
Skilled in creating inclusive content for diverse talent.

Stackforce AI infers this person is a Talent Branding Specialist with expertise in Recruitment Marketing and Employee Engagement.

Contact

Skills

Core Skills

Employer BrandingRecruitment MarketingGlobal Recruitment MarketingEmployee StorytellingTalent Brand StrategySocial Media Management

Other Skills

Candidate EngagementContent CreationTalent Brand Site OptimizationProject ManagementGlobal CampaignsContent StrategyDEI CollaborationPress ReleasesBrand ConsistencyCross-Functional CollaborationEmployee JourneySocial Media EngagementCommunity ManagementArtificial Intelligence (AI)Candidate Experience

About

The best employer brands don't just describe a company, they make people feel it. I'm a Senior Talent Brand Strategist with 8+ years building employer brands at companies shaping the future: Netflix, Marvell, Affirm, and Juul. I specialize in turning culture into content: crafting employee stories, global campaigns, and EVP frameworks that attract exceptional talent and deepen belonging from day one. As AI reshapes how companies hire, communicate, and compete for talent, I'm focused on what stays constant: authentic human stories told with intention. I bring that lens to every brief, whether it's a multimedia campaign, a LinkedIn content strategy, or a Best Places to Work submission. If you're building the talent brand at an AI company that's serious about culture, let's talk. What I do best: employer brand strategy · EVP development · employee storytelling · inclusive content · global recruitment marketing · cross-functional leadership

Experience

9 yrs 4 mos

Total Experience

1 yr

Average Tenure

9 mos

Current Experience

Netflix

Recruitment Marketing and CRM Specialist

Aug 2025 – Present · 9 mos

+Elevate Netflix's employer brand through innovative recruitment marketing strategies, enhancing candidate engagement.
+Develop and execute compelling outreach campaigns, ensuring effective communication via Candidate Relationship Management (CRM).
+Craft recruitment marketing content that resonates with potential candidates, reinforcing Netflix as an employer of choice

Recruitment MarketingCandidate EngagementContent CreationEmployer Branding

Marvell technology

Program Manager, Global Talent Brand and Recruitment Marketing

Sep 2023 – Mar 2025 · 1 yr 6 mos

+Oversee and continuously optimize the internal Talent Brand Site, providing recruiters with up-to-date resources and tools to enhance talent acquisition efforts globally
+Directed the planning and execution of employee storytelling initiatives and global multimedia campaigns, overseeing all aspects of project management, including coordination of photo and video shoots
+Craft and edit messaging that aligns with the company's Employer Value Proposition (EVP) to resonate with talent
+Design and implement comprehensive global awards strategies and communication initiatives (e.g. Best Places To Work) to elevate brand recognition

Talent Brand Site OptimizationEmployee StorytellingProject ManagementGlobal CampaignsEmployer BrandingGlobal Recruitment Marketing

Affirm

Talent Brand Social + Content Strategist

Mar 2021 – May 2023 · 2 yrs 2 mos · San Francisco, California, United States · Remote

+Developed and executed a year-long employee storytelling initiative “Affirmer Stories”, creating personalized questionnaires, conducting interviews, and crafting compelling narratives for 40 employees (up to 4 per month) to enhance company culture
+Managed a content calendar and strategy for talent-facing content reflective of the company culture and values
+Developed LinkedIn content strategy and posting guidelines for the recruitment team, creating templates with messaging on what, why, and how to engage candidates effectively
+Collaborated with DEI team and recruiters to create impactful content for talent attraction, aligning talent brand messaging for cultural initiatives like Pride Month and conferences such as Afrotech
+Created milestone press releases and distributed monthly newsletters highlighting talent brand updates, key initiatives, and missed content to keep teams informed and engaged
+Owned Built In and Glassdoor relationships, crafting employee interest stories highlighting company benefits and perks, such as maternity, paternity, and fertility leave, through interviews that showcased real employee experiences

Employee StorytellingContent StrategyDEI CollaborationPress ReleasesTalent Brand Strategy

Juul labs

2 roles

Brand Manager, Employer Brand

Promoted

Nov 2019 – Aug 2020 · 9 mos · San Francisco Bay Area

+Creating brand consistency throughout the employee experience
+Develop the global employee brand including brand guidelines
+Work cross functionally with the Internal Communications team on messaging
+Create consistency throughout the employee journey from pre-boarding and beyond
+Work closely with HR Business Partners on people programs and initiatives
+Craft weekly newsletter on behalf of the VP of Employee Experience

Brand ConsistencyCross-Functional CollaborationEmployee JourneyEmployer Branding

Social Media Community Manager

May 2018 – Nov 2019 · 1 yr 6 mos · San Francisco Bay Area

+ Day to day engagement and execution across all JUUL social channels, including but not limited to Facebook, Twitter, Instagram/Instagram Stories, YouTube and Reddit
+Address comments, questions, concerns and proactively engage and establish relationships with community members and flag urgent issues accordingly
+Maintain JUUL editorial calendar including copywriting and creative development and publishing
+Deliver new creative ideas and contribute to ongoing content strategy
+Moderate, maintain and engage with users on the private Community Forum

Social Media EngagementContent StrategyCommunity ManagementSocial Media Management