Jay Richards — CEO
Jay Richards is a dynamic entrepreneur, visionary speaker and globally recognised thought leader. Jay is Managing Director of Disrupt Marketing, the global award-winning influencer marketing agency known for delivering Genuine Influence. At the forefront of culture and commerce, Jay leads a team that fuses audience science with the power of creator storytelling to shape campaigns that don’t just reach people, but move them. Under his leadership, Disrupt partners with some of the world’s most recognisable brands including Netflix and Vinted, to build meaningful influence, drive measurable growth, and shift how marketing gets done in the era of creators. Jay doesn’t just lead one of the world’s best creator marketing agencies; he lives and breathes content in his own right. With a combined following of over 120,000 across LinkedIn, Instagram and TikTok. Jay consistently creates content that resonates with marketers, creators, and entrepreneurs alike, offering insight, energy, and a no-nonsense perspective on everything from culture to fashion to business. From his early days as a rebellious school student, Jay’s journey has been anything but conventional, a testament to the hard work, dedication, and sharp instinct that now define his approach to leadership and brand strategy. Fast forward to today, and he stands as a Forbes 30 Under 30 entrepreneur and a Mediatel Future Leader finalist. Jay has solidified his reputation as an industry trailblazer in the global marketing landscape by championing fresh, unfiltered perspectives and pushing the industry to think beyond the brief. As co-founder and CEO of Imagen Insights, Jay built one of the most disruptive insight platforms in the world, helping global giants like Amazon Prime Video, Google, and Unilever better understand and engage consumer audiences. That experience, blending raw cultural truth with creative execution, now fuels his work at Disrupt, where he helps brands harness the creator economy to drive influence, impact, and long-term brand love.
Stackforce AI infers this person is a leader in MarTech with a focus on influencer marketing and consumer insights.
Location: London, England, United Kingdom
Experience: 15 yrs 1 mo
Skills
- Leadership
- Marketing
- Qualitative Research
- Consumer Insights
Career Highlights
- Forbes 30 Under 30 entrepreneur
- Built a disruptive insight platform
- Leader in the creator economy
Work Experience
Disrupt Marketing
Managing Director (5 mos)
Publicis Groupe
Diversity Council Member (4 mos)
Imagen Insights
Co-founder and CEO - Acquired by Disrupt (6 yrs 10 mos)
Ada Ventures
Scout (5 yrs 9 mos)
Forbes
Forbes 30 under 30 honouree (5 yrs)
DivInc
Founder (1 yr 4 mos)
Simplyhealth
Area Sales Director / Innovation Lead (3 yrs)
ADT
Area Sales Executive (3 yrs)
Connells
Senior Lettings Negotiator (2 yrs)
Stealth Startup
Series of failed businesses (14 yrs 2 mos)
Education
Bachelor's degree at Birmingham City University