Jay Richards

CEO

London, England, United Kingdom15 yrs 1 mo experience
Highly StableAI Enabled

Key Highlights

  • Forbes 30 Under 30 entrepreneur
  • Built a disruptive insight platform
  • Leader in the creator economy
Stackforce AI infers this person is a leader in MarTech with a focus on influencer marketing and consumer insights.

Contact

Skills

Core Skills

LeadershipMarketingQualitative ResearchConsumer Insights

Other Skills

AISocial MediaPublic SpeakingTeamworkProject ManagementSalesMicrosoft OfficeCustomer Service

About

Jay Richards is a dynamic entrepreneur, visionary speaker and globally recognised thought leader. Jay is Managing Director of Disrupt Marketing, the global award-winning influencer marketing agency known for delivering Genuine Influence. At the forefront of culture and commerce, Jay leads a team that fuses audience science with the power of creator storytelling to shape campaigns that don’t just reach people, but move them. Under his leadership, Disrupt partners with some of the world’s most recognisable brands including Netflix and Vinted, to build meaningful influence, drive measurable growth, and shift how marketing gets done in the era of creators. Jay doesn’t just lead one of the world’s best creator marketing agencies; he lives and breathes content in his own right. With a combined following of over 120,000 across LinkedIn, Instagram and TikTok. Jay consistently creates content that resonates with marketers, creators, and entrepreneurs alike, offering insight, energy, and a no-nonsense perspective on everything from culture to fashion to business. From his early days as a rebellious school student, Jay’s journey has been anything but conventional, a testament to the hard work, dedication, and sharp instinct that now define his approach to leadership and brand strategy. Fast forward to today, and he stands as a Forbes 30 Under 30 entrepreneur and a Mediatel Future Leader finalist. Jay has solidified his reputation as an industry trailblazer in the global marketing landscape by championing fresh, unfiltered perspectives and pushing the industry to think beyond the brief. As co-founder and CEO of Imagen Insights, Jay built one of the most disruptive insight platforms in the world, helping global giants like Amazon Prime Video, Google, and Unilever better understand and engage consumer audiences. That experience, blending raw cultural truth with creative execution, now fuels his work at Disrupt, where he helps brands harness the creator economy to drive influence, impact, and long-term brand love.

Experience

15 yrs 1 mo
Total Experience
3 yrs 7 mos
Average Tenure
5 mos
Current Experience

Disrupt marketing

Managing Director

Dec 2025Present · 5 mos · London · On-site

LeadershipMarketing

Publicis groupe

Diversity Council Member

Sep 2020Jan 2021 · 4 mos · London, England, United Kingdom

Imagen insights

Co-founder and CEO - Acquired by Disrupt

Apr 2019Feb 2026 · 6 yrs 10 mos · London Area, United Kingdom

  • Acquired Jan 2026 by Disrupt Marketing
  • I started DivInc / Imagen Insights in April 2019 with £3k in savings.
  • Today the Imagen Index is the go-to platform for qualitative consumer insights.
  • The Imagen Index is the go-to tool for fast, scalable qualitative research, powered by AI and fueled by real consumer voices from both our global community and yours.
  • We help brands unlock actionable insights in minutes to make smarter decisions across branding, marketing, and strategy.
  • By onboarding your community and tapping into ours, you gain instant access to rich, qualitative responses analysed by AI. Our platform delivers clear summaries and sentiment analysis, and also enables you to ask follow-up questions to our AI, as it’s trained on your data and ours.
  • Brands like Condé Nast, Cosnova, Cambridge University Press & Assessment, Football Co, Mars, Superdrug and Visa use the Imagen Index to shape the decisions that matter.
  • Check us out: https://imageninsights.com/imagenindex/
AIQualitative ResearchConsumer Insights

Ada ventures

Scout

Jun 2018Mar 2024 · 5 yrs 9 mos · London

  • Helping Ada Ventures to find underestimated talented founders for their fund.

Forbes

Forbes 30 under 30 honouree

Apr 2018Apr 2023 · 5 yrs

Divinc

Founder

Apr 2018Aug 2019 · 1 yr 4 mos

  • Startup incubator I started to invest into underestimated founders. I pivoted this business pivoted into Imagen Insights in 2019.

Simplyhealth

Area Sales Director / Innovation Lead

Apr 2016Apr 2019 · 3 yrs · London, England Metropolitan Area

Adt

Area Sales Executive

Apr 2013Apr 2016 · 3 yrs · London, England, United Kingdom

Connells

Senior Lettings Negotiator

Apr 2011Apr 2013 · 2 yrs · London, England, United Kingdom

Stealth startup

Series of failed businesses

Feb 2004Apr 2018 · 14 yrs 2 mos

  • Event marketing, an online estate agents, a fashion label and even a jewellery brand. I tried about 10 different businesses from the age of 13… they all crashed and burned 😅

Education

Birmingham City University

Bachelor's degree — Business and Management

Jan 2008Jan 2011

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